Harry Potter New York is launching two VR experiences set in the Wizarding World on July 15. These are titled ‘Wizards Take Flight’ and ‘Chaos at Hogwarts’ and were created by WarnerMedia.
Harry Potter New York is a themed retail experience with interactive elements, exclusive products and handmade props. The shop houses a vast collection of Harry Potter and Fantastic Beasts merchandise.
Wizards Take Flight and Chaos at Hogwarts offer shoppers at the Harry Potter flagship the chance to select from various Wizarding World-themed avatars and Hogwarts houses.
Wizards Take Flight and Chaos at Hogwarts
The VR experiences use state-of-the-art wearable technology, including headsets, backpacks, hand and foot trackers and peripheral wands that allow interaction with the attractions.
Guests will roam freely through Hogwarts Castle and fly through the skies of London, also enjoying sensory effects such as wind, haptics and special effects in virtual environments.
Chaos at Hogwarts guests begin their journey at King’s Cross before travelling to Hogwarts Castle, while Wizards Take Flight players are seated on physical brooms and embark on a magical wand battle against Death Eaters.
Harry Potter New York’s VR adventure pods are located in Harry Potter-themed staging areas, which boast various Wizarding World decorations and props.
WarnerMedia VR experiences open on July 15
The immersive retailtainment destination uses digital technology throughout, including an interactive wand table and Enchanted Keys that unlock exclusive facts, figures and videos.
Karl Durrant, VP and general manager of Warner Bros retail destinations told Blooloop: “We are bringing the best of our retail offer, we’re bringing the best of our theming, and we’re bringing entertainment together in one space.
“We truly believe the Harry Potter Store New York is unique. There really isn’t anything else like this anywhere in the world; we believe it will be a first in the marketplace.”
Imagine Exhibitions, a leader in worldwide travelling exhibitions and entertainment, has also teamed up with Warner Bros to create Harry Potter: The Exhibition.
Images: Harry Potter New York