The Trafford Centre, an indoor shopping centre and leisure complex in Manchester, has announced a new partnership with the Pokémon Company.
‘Pokémon: Art Through the Ages’ is running from 17 October through 13 November. During the treasure hunt-style attraction, guests can discover all 151 Pokémon from the Kanto region.
Visitors can also take part in interactive activities including an art hunt, meet and greets with Pikachu, art classes and Pokémon screenings.
The new Pokémon bus will be at the venue for one day only on 17 October, and Pokémon branding can be seen at tram stops on the way to the Trafford Centre.
“When initially sourcing a suitable location for this fantastic event, the Pokémon team were inspired by the iconic architecture that is unique to Trafford Centre,” said Bruce Gardner, brand experience director at the Trafford Centre.
While visiting the Trafford Centre, Pokémon fans can “escape the ordinary and experience a unique, memorable and fun-filled day out”, Gardner said.
“We are thrilled to announce such a creative partnership with Trafford Centre,” said Peter Murphy, senior director of marketing at the Pokémon Company International.
“Exploration is an element which is key to Pokémon, and we can’t wait for kids and families to embark on their own journey to complete the Kanto Pokédex and see Pokémon depicted in such unique art styles.”
Discover Pokémon from the Kanto region
The Pokémon Company International is a subsidiary of the Pokémon Company in Japan. It manages the brand outside of Asia.
Pokémon launched in Japan in 1996. Since then, the video game franchise and has become one of the world’s biggest entertainment properties, offering mobile apps, movies, attractions and exhibits.
Last year, the Pokémon Company partnered with Yomiuriland, Tokyo’s largest amusement park, to create a nature-driven attraction where visitors searched for Pokémon. The company has also teamed up with Universal Studios Japan.
