Una de Boer, chief marketing officer at WhiteWater and Rachel Read, co-founder and director of blooloop, will be talking about effective, good, green marketing at greenloop 2025.
In this session, we will be looking at examples of effective marketing of climate action by visitor attractions.
Spoiler alert! Why are there so few of them? What is stopping people from taking action? How can we talk about sustainability work effectively without greenwashing?
This session is live, so please come along with your own examples and questions.
A dark art?
Una says, “Marketing is not a dark art, we don’t lie – that destroys the brands we are here to build. Authenticity creates trust, and trust drives preference. So why do we see EXAGGERATION about companies’ sustainability? It happens so often that we even have a term for it, ‘greenwashing’.
“WhiteWater has been a greenloop sponsor since the start because we put our money where our mouth is, sustainability matters to us. We are on our own sustainability journey, achieving ISO14001 certification last year, and want to share our learnings within our Attractions community (if you have questions, please DM me).
“My conscience is clear, we don’t greenwash, but the prevalence of it means consumers are now sceptical about ‘green’ claims and that’s something marketers must change.”
Rachel says, “I’m so looking forward to talking to Una about a subject that frankly baffles me. Why aren’t more companies taking action? Why aren’t we talking more about climate change? And what are those of us who are talking about it getting wrong? Una and WhiteWater have been trailblazers in their environmental work. So please do come along to this session with your own examples of good green marketing and of course lots of questions. Join the debate!”
Green marketeers
Una de Boer joined WhiteWater in 2015. Since then, she has not only taken the helm of WhiteWater and FlowRider’s Marketing but has also led the design and execution of the Vantage and Endless Surf brands. Overseeing WhiteWater’s brand portfolio gives de Boer a rather broad understanding of the market, from water, theme, and surf parks to the software and services that support them. Sitting on WhiteWater’s executive as Chief Marketing Officer, de Boer spearheaded the company’s sustainability strategy, leading its new Sustainability department.
Rachel Read is co-founder and director of blooloop. Together with the blooloop team, she created greenloop in 2021 to drive climate action within the visitor attractions industry. She previously worked for the UK’s Met Office and recently completed a certification in Sustainable Marketing, Media and Creative from the Cambridge Institute for Sustainability Leadership (CISL). Last year, blooloop gained BCorp certification. More information about blooloop’s sustainability can be found here.
Join us at greenloop 2025
greenloop, blooloop’s annual online conference for sustainability in visitor attractions, is taking place on 13 &14 May 2025.
Now in its fifth year, the event aims to inform and inspire with top speakers, cutting-edge science, and practical insights.
In today’s rapidly changing environmental and political landscape, staying informed and taking action have never been more vital. Join us to find out what the science tells us, what actions industry leaders are taking, and how you can make a real difference.
We believe climate action can’t wait, and so group tickets to greenloop are just £10** per person, making it affordable to bring your colleagues, clients, and friends.
** Group Ticket offer ends soon!
