Attractions.io, a leading creator of mobile visitor apps, has announced its latest partnership with Rufford Abbey Country Estate in Nottinghamshire, UK.
The news follows a number of collaborations between Attractions.io and British heritage sites including nearby Nottingham Castle. Such partnerships have reinforced the abilities of mobile applications to connect modern tech-savvy audiences with important historic landmarks.
Set in an area steeped in tales of the legendary Robin Hood, Rufford Abbey Country Park is home to over 850 years of history. Sitting at the centre of the park is a Cistercian monastery dating to the 12th-century, providing a beautiful setting for a wide selection of outdoor activities.
Rufford Abbey is a family-friendly attraction, offering something for all ages including archery, adventure golf, play areas and interactive walking routes. With the site covering over 150 acres, the estate management team needed a new way to highlight the vast range of activities on offer whilst encouraging younger guests to learn more about the site’s impressive history through the latest technology.
Navigating history
Working with attractions.io, Rufford Abbey now has a solution that is able to achieve both of these objectives.
The attraction’s new app solution provides guests with interactive wayfinding and day planning solutions. Rufford’s marketing team are also provided with a native Content Management System (CMS) that enables staff to communicate with guests in real-time.
Rufford Abbey plans to use these communications capabilities in conjunction with Attractions.io’s new segmentation tools to more accurately target guests with relevant events and facilities based on group demographics and visit history.
Kirsty Edwards, Rufford Abbey Country Estate’s contract manager says “The app is interactive, informative and is incredibly easy to use. Guests have responded positively to the new way of moving around the site and being able to plan their day with us in advance.
“Digital technology is so important, with it being a huge part of people’s daily lives. Thanks to the app, we can reach new audiences that might not have been interested in heritage attractions from the outset. We are excited to evolve the service and make it as fun and interactive for our guests as possible!”
“A unique opportunity”
Attraction.io’s head of customer success Eddy Whittaker adds “Rufford Abbey is a fantastic example of how mobile app technology complements heritage attractions and enhances the immersive and educational experience they offer. The app creates a unique opportunity for Rufford Abbey to share its history in an entertaining and accessible way.
“Using the data and insight the app provides, the team can tailor their message to the needs of each guest, putting them at the very heart of the experience. We are looking forward to working closely with the Rufford team over the coming months to bring their activities and history to life through the app.”
Earlier this year Attraction.io’s Ellen Wilkinson investigated how marketers can be the key to driving future revenue growth for attractions.
