Connect&GO, a leader in guest experience engineering and wearable RFID technology for events and attractions, has announced an extension to its Series A funding, with an additional $8 million raised. The financing includes $4 million in equity and $3.5 million in debt from Finalta Capital.
A year ago, Connect&GO raised $17 million in its original Series A round, bringing the total amount collected to over $25 million. With this finance, Connect&GO is in a good position to expand more quickly in the attractions technology market and achieve its goal of building the most cutting-edge, adaptable, and all-in-one platform possible.
This most recent round of funding confirms investors’ faith in Connect&GO’s capacity to disrupt the attractions industry with its adaptable platform and first-rate customer service, at a time when access to startup capital is challenging. In response to the increased demand for its product, Connect&GO will expand to new market segments and continue to invest in the platform’s growth, including significant investments in big data, artificial intelligence, and enterprise features.
Investing in the platform
“As a Product-Led growth company, it’s important for us to invest in our platform first so that we can continue to deliver the most innovative solution on the market and offer an alternative to legacy solutions for attractions operators around the world,” says François-Pierre Moffet, CCO of Connect&GO.
Due to the high demand for its innovative solution, Connect&GO intends to reach $1 billion in transaction volume by 2025 and to turn a profit as early as 2024, with 100% annual growth over the previous three years. The all-in-one solution from Connect&GO seamlessly integrates more than 10 different sources and gives operators access to their data in real-time.
“Many of our clients have shared the frustrations of countless hours wasted creating workaround processes and support tickets for the smallest changes that go unanswered and unresolved for years,” says Dominic Gagnon, CEO of Connect&GO. “Our all-in-one management solution finally puts an end to all that and allows our customers to optimize their processes with powerful management capabilities.”
“We are excited to continue supporting Connect&GO in its mission to transform the attractions industry,” adds Patrick Hamaoui, VP at Finalta Capital, the largest private debt fund in Canada in the financing of tax credits and government grants. “We believe that Connect&GO’s innovative platform and commitment to excellence make them a leader in the market, and we look forward to working together to bring their solution to more attractions around the world.”
Through its RFID technology and integrated solutions, Connect&GO has been helping operators to maximise visitor engagement and boost revenue for over a decade. Ten separate platforms, including point-of-sale, access control, and cashless payments, are combined into one fully integrated platform with real-time data by Konnect, an all-in-one management platform.
Connect&Go recently revealed that its contract with Super Aqua Club will continue for another three years. This contract extension follows a recent deal to provide the Konnect all-in-one management platform to Le Rond-Point Milieu de jeux, a new FEC in Quebec, and Wild Water Adventure Park in California. It has also announced that seven members of the leadership team have taken an equity stake in the firm as it continues to expand.
