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TOR Systems powers ticketing, booking & CRM at the National Memorial Arboretum

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poppies at the National Memorial Arboretum

TOR Systems, a ticketing and booking specialist, has helped the National Memorial Arboretum streamline processes with its MaximCloud solution.

TOR Systems has announced that the National Memorial Arboretum in Staffordshire, UK, has seen many benefits since upgrading to the MaximCloud ticketing, booking and CRM solution this autumn. The attraction has worked with TOR since 2014, and before this date was using a simple Outlook calendar to record all of its events and group bookings.

Over the years, the Arboretum has undergone many IT improvements, the latest of which is the addition of a self-service online portal for their groups market, as well as the upgrade to MaximCloud.

The National Memorial Arboretum

The Arboretum is a peaceful and popular spot which covers 150 acres and provides a calm space for people to remember their loved ones and those who died serving their country. As with most other attractions in the UK, the Arboretum has had to implement several changes in the wake of the pandemic, such as having staff working from home.

One key change is that it now has the ability to accept online donations, and it saw an income of over £50,000 through this channel in the first three months since reopening in June.

The benefits of the MaximCloud solution include increased flexibility and extra functionality, supporting the Arboretum as it adapts to the new normal.

Providing support and advice

Ange Ham, Head of Support Services at NMA says: “The NMA are so fortunate to have had the support of TOR throughout this period. It was a very difficult time suddenly having to close down our beautiful site,  with all our staff working at home or on furlough.

“TOR was there throughout to provide support and advice on how best to operate Maxim from a laptop at home. As a free to enter attraction, when we were advised we could open it was fantastic news, but we would only be COVID compliant if we did so with limiting on-site capacity. With 150 acres we hadn’t needed to even consider this before.

“So we needed to introduce an online booking system and we sought TOR’s advice on how we could best do this. The team then helped us through the process of setting up timed car parking tickets on Maxim Web and were there for us when we needed to tweak our original plans because of changing Government legislation.

“The NMA is a charity and our income had dropped significantly from being closed, one of our NMA suggested the idea of adding the option to donate with each ticket purchase, something which TOR had suggested to us before as an option, but we’d never got round to progressing it. TOR was extremely supportive and proactive in helping us get this set up as quickly as possible, and that has had a huge impact on our donations this year.

“During lockdown it hasn’t stopped us progressing other systems updates, upgrading to MaximCloud and launching our Groups & Learning booking portal, and switching payment service providers too, and we are really grateful for all the hard work put in by the project team and developers in us making such significant progress this year.”

Earlier this year, TOR Systems held its annual User Forum, where customers were able to learn about the company’s recent developments.

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charlotte coates

Charlotte Coates

Charlotte Coates is Features Editor at Blooloop. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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