Theme park technology stories

Theme park technology includes a wide range of innovations that aim to improve the guest experience. These technologies help to create immersive and engaging environments, improve operational efficiency, and enhance visitor satisfaction.

Innovations for rides and attractions are an important part of theme park technology. Engineers and designers create fun and immersive experiences using cutting-edge technology such as virtual reality (VR), augmented reality (AR), and motion simulation.

Standout ride and attraction projects are recognised in the Thrills category of the annual Blooloop Innovation Awards.

Visitor management systems, along with attractions, are key components of theme park operations. Advanced ticketing and reservation systems automate entry procedures, lower wait times, and improve the visitor experience. RFID technology enables contactless admission, cashless transactions, and personal experiences.

Furthermore, theme parks use mobile applications to provide visitors with real-time information, interactive maps, and personal recommendations. These apps improve guest engagement by allowing users to plan their itineraries, access virtual queues, and receive notifications.

For example, Super Nintendo World provides gamification using Power Up wristbands. These wearables unlock interactive experiences and connect to visitors’ smartphones using the Universal Studios Japan app.

Park management uses software solutions for inventory control, maintenance scheduling, and workforce management. Predictive analytics and data-driven insights also allow parks to optimise operational efficiency.

Theme park technology is also becoming increasingly concerned with environmental sustainability, for example, to support energy-efficient ride designs and environmentally friendly infrastructure.

A wide range of theme park technology suppliers can be found in the Blooloop Directory.