Simworx, the dynamic media attractions specialist, has developed and launched its new website this week to showcase its portfolio and expertise for future prospects.
Website visitors can now discover the improved site interface and explore the company’s renowned product portfolio featuring fifteen different installation types such as 4D cinemas, flying theatres, immersive tunnels and VR experiences.
The updated site showcases Simworx’s many years of experience with a dedicated past projects section, extensive content covering its film library as well as all the latest company news and blog posts offering insight into its media-based attraction expertise.
Key features which have been integrated include a cleaner user-friendly interface, enhanced site navigation, more flexibility to present news and stories in an engaging way.
The company will also benefit from a quicker response time to boost Search Engine Optimisation (SEO) rankings and provide useful content that encourages users to stay and explore the site for longer. The site stays on-brand by utilising Simworx’s key colours and elements.
Coincides with new brand image
Digital content producer for Simworx, Nicole Sangster, comments on the revamped tool: “We have been working hard on creating our new website for the past year – we really wanted it to be as visually appealing as possible and to encapsulate our refreshed brand image. We used animation to reflect our products’ dynamic range of movement and imagery that really popped to engage users in our products.”
Simworx strived to design a website that helped its users and prospective clients understand its products and capabilities better. Sangster adds: “With ‘Media-Based Attraction’ being such a broad term, sometimes potential clients aren’t sure about what we do specifically, and we wanted to show them that we do it all.”
The site also details key features of each attraction, allowing venues to determine their suitability and find out recommended footprints. “Accompanying them is the Case Study section that presents a fantastic way for users to search through our past projects by ride type and region to give a better sense of the calibre of experiences we create for our customers.”
Sangster concludes “We hope that, overall, the site can help to better inform future customers on the kinds of experiences their venues could include and inspire developers with ideas for future rides, encouraging them to invest in media-based attractions.”
The new website will also be translated into Mandarin and languages of other key markets to widen Simworx’s presence and enable different demographics to browse the site.
The new website can be visited at www.simworx.co.uk.
Last year Simworx announced The Masameer Experience in Saudi Arabia, a 6DOF ride experience based on the popular Middle Eastern Netflix series.
