Aardman, the award-winning UK studio, together with Fox & Edwards Events, has announced details of Wallace & Gromit: Time for Tea, a new themed afternoon tea experience designed for heritage railways and attraction venues across the UK.
The licensed experience offers an immersive, themed dining space and afternoon tea, which is inspired by Aardman’s classic Wallace & Gromit films. Guests will be able to imagine the iconic pair tucking into the themed menu items.
Invention & industrial heritage
Wallace & Gromit: Time for Tea will first be rolled out at heritage railways across Britain. The journeys will be pulled by steam locomotives across England, Wales and Scotland, with additional heritage attraction sites to be announced next year.
Molly Van Den Brink, senior attractions and live experiences manager, Aardman, says: “This brand-new event package pulls together all Wallace & Gromit’s favourite things, cheese, tea, cake, trains and inventions!
“We are really excited to be working with Fox & Edwards Events to allow families and fans across Great Britain to enjoy a cracking day out at these fantastic heritage attractions, whilst indulging in an exclusive afternoon tea we are sure Wallace himself would enjoy!”
See also: Why IP partnerships make sense for our attractions: meet the experience creators
“Wallace & Gromit is all about invention, huge ideas and grand days out,” says Julie Fox, director of Fox & Edwards Events. “Our industrial heritage reflects all those values, and we work hard to attract new visitors to special places like steam railways.
“Beginning in July, visitors will be able to enjoy Time for Tea, based on our favourite duo. Imagine sitting back in a heritage carriage behind a vintage locomotive chuffing through countryside – while your Wallace & Gromit-themed afternoon tea is served. Cracking!”
“Heritage venues interested in hosting Time for Tea can contact Fox & Edwards Events through our website.”
Earlier this year, Aardman announced a collaboration with Spacetoon, an international media and entertainment conglomerate focusing on families. The partnership will bring Shaun the Sheep, Aardman’s beloved IP, to leading entertainment venues and events in the Middle East and North Africa (MENA), and aims to raise brand awareness and encourage deeper and broader audience engagement.
