Entertainment, Attractions & Gaming Expo Europe (EAG), the premier event for the international entertainment, attractions, and gaming industries, has announced that Rilix, creator of the plug-and-play VR Rilix Coaster, will exhibit at the Social Immersive Entertainment (SIE) Expo for the first time.
SIE Expo will take place at Excel London from 13 to 15 January 2026, and is co-located with the EAG Expo and the London Casino and Gaming Show.
Rilix will invite attendees to try the Rilix Coaster, a plug-and-play VR roller coaster simulator that offers a thrilling big-ride experience within a compact space.
Connecting with a European audience
The Rilix Coaster VR Simulator stands out for its fully unattended operation, which lowers operator costs, and features a library of 16 proprietary VR coaster experiences developed entirely in-house. Designed to thrill and engage, the attraction combines sound, vibration, and wind effects to deliver an immersive 360 degree ride that draws visitors and promotes repeat visits.
Already operating successfully in over 25 countries, the Rilix Coaster continues to provide a strong ROI for operators in family entertainment centres (FECs), amusement centres, and leisure venues worldwide.
Attendees at SIE Expo will see firsthand how Rilix is reimagining immersive entertainment with smart, accessible technology designed for the modern attractions industry.
Jim Wyatt, Rilix president, says: "We are all very excited to exhibit at our first London Show!
"Rilix has been a premier seller of unattended VR in South America and North America, and following our launch in Italy in 2025, EAG is a key part of our strategy to expand distribution throughout Europe. We’re looking forward to fostering strong partnerships and working together to grow the industry."
Rilix found the SIE Expo during their search for trade show opportunities to boost international expansion. The company noted that the event's strong reputation and focus on the leisure and attractions sector made it the perfect venue to showcase the Rilix Coaster to a broader European audience and build robust partnerships with major distributors, operators, and FEC owners.
At SIE Expo 2026, the company aims to establish new partnerships, showcase the profit potential of unattended VR attractions, and connect with operators aiming to improve the visitor experience and optimise revenue.
See also: Spotlight on SIE: How SingPods boosted business at EAG Expo
The wider EAG Expo has gained an international reputation for showcasing the latest innovations shaping the future of entertainment.
Within two weeks of registration opening, show organisers received applications from professionals across 22 countries. The team is working to boost the show’s international attendance, which accounted for 14 per cent of the total in 2025.
To register for this free entry event, please visit the EAG Expo website.
Last month, EAG announced that the Gamechangers Organisation will organise the speaker lineup and educational sessions for the Social Immersive Entertainment (SIE) Expo.
