Play Culture
Play Culture is an Asia-focused family entertainment company dedicated to building, operating, and scaling world-class IP-themed experiences for today’s audiences. Positioned at the intersection of intellectual property, placemaking, and operational excellence, Play Culture specialises in transforming globally recognised brands into immersive, repeatable, and commercially sustainable family entertainment destinations across Asia.

With a strong understanding of regional consumer behaviour and cultural nuance, Play Culture acts as both developer and operator, overseeing projects from concept and IP strategy through to launch, daily operations, and long-term growth. The company’s mission is to deliver meaningful, joyful experiences that resonate with families while creating reliable value for partners, licensors, and real estate stakeholders.
Play Culture’s work reflects a belief that successful family entertainment is not built on spectacle alone. Instead, it is driven by storytelling, operational consistency, and emotional connection. Each project is designed to encourage exploration, play, and learning, ensuring experiences remain relevant across age groups and repeat visits. By aligning global IPs with local market insight, Play Culture creates destinations that feel both internationally recognisable and culturally grounded.
Services, Expertise & Market Focus
Play Culture offers an end-to-end capability tailored to IP-based family entertainment. Its services span IP evaluation and licensing strategy, experience concept development, design coordination, construction and delivery oversight, operations management, and ongoing optimisation. This integrated approach allows Play Culture to maintain creative integrity while ensuring operational efficiency and long-term sustainability.
A core strength lies in operating IP-themed attractions at scale. Play Culture designs experiences with day-to-day realities in mind, from visitor flow and safety to staffing, merchandising, ticketing, and guest satisfaction. This operator-first mindset ensures that experiences are not only visually compelling but also practical, durable, and profitable.
The company works closely with IP owners, developers, and commercial partners, acting as a bridge between creative ambition and business execution. Its projects are suited to a variety of formats, including standalone family entertainment centres, mall-based attractions, mixed-use developments, and destination-led experiences. With Asia’s family entertainment market continuing to expand rapidly, Play Culture is strategically positioned to support both new developments and the localisation of established global brands.
Play Culture’s portfolio reflects a commitment to quality, safety, and storytelling, supported by a deep understanding of Asian markets and consumer expectations. As demand grows for branded, immersive, and family-oriented leisure experiences, Play Culture stands out as a partner capable of delivering international-standard attractions with strong local resonance.
For IP owners and developers seeking to enter or expand in Asia’s family entertainment landscape, Play Culture offers a rare combination of creative vision, operational expertise, and regional insight, turning beloved brands into destinations where families return repeatedly.


Ponti on the Kinabatangan River in Borneo
Ponti with mentors Suzanne Gendron, Jackie Ogden and Kris Vehrs
Ponti speaking at AZA Annual Conference 2025
















