Rally, a collectibles investing platform, has opened a new museum in NYC where guests can own a share of each object on display and leave with equity in a piece of history.
With interactive exhibits for collectors and enthusiasts, the Rally Museum displays items including a 60 million-year-old Triceratops skull, Andy Warhol’s Marilyn Monroe screen print, and a $3 million T206 Honus Wagner baseball card.
Located on the ground floor of Rally‘s headquarters, the 3,000-square-foot venue is home to more than 450 collectibles. Assets on display include dinosaur fossils, classic cars, sports memorabilia, comic books and games from the 1980s and 1990s.
Own a piece of history
“Since inception, our goal has been to turn aspirations into equity by giving everyone equal access to a new world of investing,” said Rob Petrozzo, Rally’s chief product officer. “At Rally, we have created a stock market for all collectibles for our dedicated community of enthusiasts.
“We are thrilled to open the doors to the Rally Museum and create new opportunities for discovery and bring our assets to life for our users and the New York City community.”
The opening collection contains an original 1955 Porsche Speedster, some of the earliest gold Rolex watches, one of the first 200 copies of Harry Potter, an original set of perfect-graded first edition Pokémon cards, and one of the most expensive Hermes Birkin bags.
Next to each object in the museum is a screen with a QR code that takes visitors to a page where they can buy shares of the item for as little as $5. Guests can also create and mint NFTs on a digital canvas.
“Rally was created by lifelong collectors and establishing a physical space has always been important to our team,” said Chris Bruno, CEO and co-founder of Rally.
“The next generation of consumers are yearning for in-person and immersive experiences and up until this point, investing has never been a tangible, physical experience.
“Rally is changing that by providing this new experience for current and future investors.”
