Entries are now open for the blooloop Innovation Awards, presented with AREA15. Now in its fourth year, we’re excited to be working with AREA15 once again to recognise the most innovative work within the global visitor attractions industry.
The winners will be announced at our online Festival of Innovation event in mid-January 2025. This event will feature panels of industry leaders discussing key trends and the future of visitor attractions. Last year’s speakers included Netflix, Merlin Entertainment, Paramount, Museum of the Future and more. Plus, the winners of the Awards will be revealed at the event. More details will be available soon.
What are we looking for?
We are looking for entries that will set the standard for innovation within the industry. Our Awards shine a spotlight on the future of the industry. From beautifully designed exhibitions to the latest sustainable initiatives, to cutting-edge technology and the next generation of rides and more, we are looking for innovative projects and products that push the boundaries of the industry.
We welcome entries from any sector. It can be any experience, product, exhibit, design, digital campaign, attraction, technology and more. It simply has to be new and game-changing for the industry.
Please do not enter the same innovation as last year unless you demonstrate it has significantly new content.
Why should I enter?
- Join the incredible companies who have won previously and prove that you are an innovator in the industry.
- Raise your profile and be seen by the people who matter – our expert judges.
- Celebrate your colleagues and show that you are proud of your work.
- Leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage to attract new business and new talent.
- Showcase your innovation to everyone in the industry with your page in our Innovation Awards Gallery on blooloop.com – this gets 15,000 views a month.
- Your entry will be included in our Innovation Showcase at the Festival of Innovation in January.
- Reinforce your reputation for excellence.
2024 Categories
How do I enter?
There are three entry types: Standard, Standard Plus and Deluxe. The limited number of Deluxe options include a place on a panel at the Festival of Innovation. Please note this is only guaranteed if you submit and pay for your Deluxe entry by 9th September 2024.
Early bird pricing is valid until 2nd September 2024. blooloop clients receive 10% off entry prices.
We encourage all entrants to submit a short pitch video telling the judges about their entry. This is not designed to be a well-polished publicity video, but instead, a chance to communicate your passion for the entry directly to the judges. It can be as simple as a to-camera zoom recording, and will not be made public. Only the judges will see it and our 2023 judges said that they found it very valuable.
Go to our award entry platform here. Log in or create an account, then submit your entry. Choose your entry category, and fill in all the required fields. You can save it and come back at any time to edit it. Entries must be paid for by the entry deadline to be included.
We have created an Entry Guide this year with the rubric the judges will use and key questions to consider answering in your submission.
Key dates
Entries open: 7th June 2024
Early bird pricing closes: 2nd September 2024
Final date for a guaranteed speaking slot with a Deluxe entry: 9th September 2024
Entries close: 30th September 2024
Q&A
Something groundbreaking and original that contributes to the future of the industry.
We welcome entries from across the visitor attractions business worldwide.
Your entry can be a specific project, product, exhibit, design, campaign, new company and more. We call this your ‘Innovation’ in the entry process.
This should NOT be a concept, it should be fully realised.
You should not enter the same Innovation as previous years unless you can demonstrate it has significantly new content.
You cannot enter a concept.
There are no project timeframe restrictions, however as our judges are looking for the most innovative entries we recommend entering recent work.
Our judges are experts from around the world and from a variety of sectors. We will announce our 2024 judges soon.
See our 2023 judges here.
Yes, you can continue to edit your entry until the final entry deadline of 30th September 2024. After that, you cannot make any changes.
Full details on what to enter can be found here.
Submit a pitch video! Whilst this is optional, our 2023 judges told us how helpful pitch videos are when judging.
Keep it simple and a maximum of 3 minutes. Don’t use pre-recorded marketing materials, speak directly to the judges! Explain why your entry is innovative and fits the category.
No, some information is just for the judges:
– The pitch video
– Maximum 300 words description of why your entry is innovative and fits the award category. This is the first thing the judges will see so make it snappy and stand out.
– Information on the scope of work your partners provided, if you worked with partners.
– Details on the budget scope, timeline and opening date.
More information can be found here.
Make sure you tell the judges HOW your entry is new, exciting and innovative. How are you pushing the boundaries? Make it clear to them how your entry fits into your chosen category. We have provided some questions in our Guide to Entering the Awards to think about in your award entry.
We have included the rubric the judges will use to mark the entries in our Guide to Entering the Awards. Each entry will be judged on innovation and one other quality, dependant on the category.
Sponsoring the 2024 Awards
Individual category sponsorship is now available for this year’s Awards. Sponsors will receive high-profile logo placements, links, a judging position AND will chair a panel discussion at the Festival of Innovation.
Thanks, Blooloop, for championing innovation and sparking inspiration within our industry. The Festival of Innovation provided not only invaluable networking opportunities but also a stage to showcase the advancements in experiential technologies and immersive experiences
Laurence Beckers, creative director, Alterface, 2023 Sponsor of Experiential Technology category
If you have any questions please email Alice at events@blooloop.com
