Disney CEO Bob Chapek has revealed the company is developing a way to personalise visitors' theme park experiences using their Disney+ viewing habits, and vice versa.
Inan interviewatthe Wall Street Journal’s Tech Live event, Chapek explained: "It’s the physical and the digital aspects of your Disney lifestyle coming together."
"If you’re on Disney+, we should be aware – assuming you give us the permission to have that awareness – of what happened, what you experienced, what you liked the last time you visited a park," he added.
Disney to merge streaming with parks
"And, vice versa, when you’re in a park, we should know what your viewing habits are on Disney+."
Using the Pirates of the Caribbean ride as an example, Chapek said Disney+ could provide "special programming tailored toPirates of the Caribbeanthat would be unique to people like you that is personalized towards your preferences".
As for when the project will become a reality, he confirmed: "We’re putting the arms and legs on it right now inside our own technical groups."
In a recent interview withDeadlineat this year’s D23 Expo, Chapek shared plans to turn Disney+ into an “experiential lifestyle platform” that would let users experience the company’s parks “from a virtual standpoint”.
Viewing habits and park preferences
Chapek said the streaming service “will not just be a movie service platform”.
The metaverse-style platformis being developed for “the 90 percent of people that will never ever be able to get to a Disney park”, he said.
Instead, it would “give them the ability to ride Haunted Mansion from a virtual standpoint” and “see how it works, see how those ghost dancers move”.
“We are in the very embryonic beginnings of this,” Chapek added.
Earlier this year, Disney appointedMark Bozon, a former creative and gaming executive for Apple, to help oversee itsmetaverse plans. He joinsMike White, senior vice president ofnext-generation storytelling and consumer experiences.
Images: Disney
