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Walt Disney World testing facial recognition technology

Walt Disney World Resort is set to test facial recognition technology at Magic Kingdom‘s park entrance through March 23 and April 23.

Magic Kingdom Park Reopening masks

Disney is always striving to improve the visitor experience, and is developing the contactless technology for Walt Disney World in response to COVID-19.

The facial recognition technology test is running for 30 days at Magic Kingdom, and involves capturing an image of a visitor’s face before converting it to a unique number. This will be associated with valid ticket media.

“At Walt Disney World Resort, we’re always looking for innovative and convenient ways to improve our Guests’ experience – especially as we navigate the impact of COVID-19,” said Disney.

“With the future in mind and the shift in focus to more touchless experiences, we’re conducting a limited 30-day test using facial recognition technology (length of test subject to change).”

Magic Kingdom technology test

Walt Disney World Magic Kingdom

Participation in Disney’s test is optional, and volunteers must have valid theme park admission and a Disney Park Pass reservation. Children under the age of 18 can participate with the consent and presence of a parent or guardian.

Visitors should enter the facial recognition technology test lane upon arrival before removing all accessories except face coverings. This includes hats, visors or sunglasses.

Once they’ve arrived at the facial recognition test zone, participants need to face the camera and put their valid park admission or MagicBand close to the scanner to activate the technology.

Guests who return to Magic Kingdom before April 23 are encouraged to use the facial recognition technology entry points. This enables Disney to better understand how the technology functions.

Disney World going contactless

disney magic mobile

Disney will discard any images and unique numbers captured for the test. The company will not share the images and unique numbers with third parties.

Walt Disney World Resort recently unveiled an innovative and contactless solution called Disney MagicMobile, launching in phases from 2021.

Miral has also announced that Yas Island is on track to become a contactless destination through facial recognition technology called FacePass.

Images: Disney Parks

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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