Scruffy Dog Creative Group (SDCG), a leading creative design and delivery company, has successfully completed the fabrication of a major themed entertainment package for Six Flags Qiddiya City, a flagship theme park in Saudi Arabia’s Vision 2030 initiative.
Delivered in early 2025, this project represents a significant milestone for the group’s global production portfolio. It strengthens its status as a reliable partner for large-scale themed developments around the globe.
From concept to installation
As a lead creative fabrication partner across the park’s many lands, Scruffy Dog Creative Group provided an extensive range of static and animated props, engineered scenic features, and integrated mechanical components. Every element was designed, fabricated, and installed to fulfil the highest technical and creative standards.
The package features intricate animatronics, interactive set pieces, and large-scale scenic centrepieces. The project covered all delivery phases, including concept development, technical design, prototyping, fabrication, scenic finishing, shipping logistics, and installation on-site.
This involved the creation of complex animatronic sequences and engineering the park’s central feature, the Astrolabe. This high-quality, animated installation combines motion, lighting, screens, and projection to create a dramatic impact.
The team utilised advanced engineering techniques, metal fabrication, CNC machining, FRP moulding, silicone detailing, and precision paintwork to guarantee that every component adhered to strict safety, aesthetic, and operational standards.
A major milestone
Installation took place on site by Scruffy Dog Creative Group’s skilled delivery team through their new local entity, with every piece carefully positioned and coordinated with the surrounding show sets and infrastructure.
Elements were gathered, aligned, and evaluated in close partnership with the client and essential delivery partners, such as Qiddiya Investment Company, the primary design consultant at AtkinsRéalis, and BBIAGCJV, whose expertise and assistance were vital to the success of this package.
“Delivering this project has been a major milestone for our group in the Kingdom,” says Joe Bright, CEO of Scruffy Dog Creative Group. 2025 has been a big year for major park openings, with our involvement spanning from the US to the Middle East. This project is a testament to the talent, commitment, and cross-disciplinary skill across our global team.
“We’re proud to have contributed to such a high-profile destination and look forward to building on this momentum in future projects.”
As one of the most ambitious entertainment projects globally, Six Flags Qiddiya City embodies Saudi Arabia’s commitment to advancing cultural infrastructure. Scruffy Dog Creative Group is honoured to have contributed a significant element to this iconic destination.
The project will be one of the topics addressed by the senior leadership of Scruffy Dog Creative Group at the upcoming SEA Expo, taking place from 20 – 22 May 2025 in Riyadh. Representatives will be present for meetings and to provide additional insights.
Elsewhere in the region, Scruffy Dog Creative Group has previously collaborated with Sela to create the award-winning temporary, magical amusement and experience park “Wonder Garden”.
