Electrosonic, a leading international audiovisual and technology services company, is marking 40 years of membership with the International Association of Amusement Parks and Attractions (IAAPA).
As a longstanding IAAPA member, Electrosonic actively drives growth and innovation in the themed entertainment sector, collaborating with top creative teams to deliver extraordinary experiences.
IAAPA connects companies and professionals from every part of the global attractions industry, promoting collaboration, fostering industry excellence, and sharing insights and innovations to ensure the attractions community continues to grow.
“IAAPA thrives on strong partnerships with innovative organizations and Electrosonic exemplifies that spirit,” says Jakob Wahl, president & CEO of IAAPA.
“For 40 years, Electrosonic has been part of this wonderful attractions industry community and has elevated creativity by delivering immersive audiovisual (AV) experiences that inspire millions of guests around the world.
"We are excited to celebrate this milestone together with their world-class team and look forward to many more years of advancing the attractions industry together with more than 9,000 other members around the world.”
An award-winning innovator
Electrosonic’s innovative audiovisual solutions have shaped some of the most famous attractions worldwide, including major destinations like Warner Bros. World Abu Dhabi and numerous World Expos, as well as cutting-edge immersive experiences such as Illuminarium and One World Observatory.
Electrosonic has collaborated with leading theme park creators for over 60 years, providing immersive audiovisual experiences across 44 countries and helping create 40 experiences that have won THEA Awards.
Electrosonic, with its 35 AV Awards celebrating excellence in AV and themed entertainment, continues to push technological limits to enhance the human experience.
“Since Electrosonic's inception, our creative and technical teams have worked with visionary partners to redefine what’s possible in themed entertainment,” says Ewan Smith, CEO of Electrosonic.
“Celebrating 40 years of IAAPA membership is a milestone that highlights our team’s passion, expertise and innovation and we look forward to building the next chapter of our journey with IAAPA.”
Meet the team at IAAPA Expo 2025
Commemorating 40 years of IAAPA membership, Electrosonic will showcase its expertise at IAAPA Expo 2025 in Orlando. Electrosonic began exhibiting at the expo in 1986, while its membership dates back to 1983.
To mark this celebration, the company will introduce a redesigned booth experience designed to ignite curiosity and inspire imagination at the Show Design & Production Pavilion Booth #2069.
Electrosonic will introduce the Electrosonic AV Garage, an AI-driven interactive tech experience inspired by the thrill of auto racing. Created to fully immerse visitors in the dynamic world of motorsport, the AV Garage demonstrates how themed entertainment providers can utilise advanced audiovisual technology to captivate guests and create memorable experiences.
Guests will have the opportunity to explore four immersive zones, each showcasing unique applications of AI, interactivity, and experiential audiovisual technology.
At Nitro Hub, hosted by Electrosonic, visitors can enjoy fresh coffee—including espresso, cappuccino, and latte options—while being captivated by eye-catching glasses-free 3D digital signage powered by Magnetic3D, elevating the café experience.
Throttle Lab features Electrosonic’s AI-powered race car driver, a multilingual, real-time character capable of answering any motorsport question on demand, utilising media from DRPG and technology from Peerless-AV, Shure, and TSI Touch.
In the Paint Shop, guests become creators in a playful environment where they can experiment and design custom race cars.
Using a tailored touch system, they can select colours, graphics, and logos, experiment with an AI paintbrush, and see their designs projection-mapped onto a scale model car—an experience facilitated by interactive media from Trivium Interactive and hardware from AV Stumpfl, Panasonic, Peerless-AV, ORIGIN PC, and TSI Touch.
Finally, the Pit Stop Lounge serves as a networking hub, featuring a massive 140-square-foot LED wall and three private meeting spaces designed for conversation, collaboration, and connection. Here, custom media created by Float4 runs on technology from Draper, ISAAC, Nanolumens, and PIXERA, fostering engagement and networking.
With AV Garage, Electrosonic injects high-octane energy into the show floor, blending AI and immersive technology to create experiences that are bold, interactive, and unforgettable.
“This year’s Expo carries special meaning as we celebrate 40 years with IAAPA,” says Alex Westerh, VP of global marketing at Electrosonic.
“Our booth at the Show Production and Design Pavilion (#2069) will feature unique and memorable experiences that reflects our long legacy of innovation. We invite everyone to join the celebration and discover something truly special.”
Electrosonic recently provided AV integration for the New Jersey Hall of Fame Entertainment and Learning Center (NJHOF ELC) at American Dream.
Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.
