Game Time International (GTI), a leading global platform for the game & amusement industry, has shared the key successes of the 17th GTI China Expo, which took place in September at Area A, China Import and Export Fair Complex in Guangzhou.
Spanning 80,000 square metres, the expo showcased innovative breakthroughs in the sector and explored the latest trends at the intersection of entertainment and technology.
The 2025 event welcomed over 620 exhibitors, including more than 150 that were participating for the first time. Over 3,500 new products, totalling over 18,000 titles, were introduced.
These encompassed more than 60 sectors, from cultural tourism and entertainment to XR, video games, theme parks, IP-based cultural and creative products, scenic spot equipment, and digital sports.
The expo was attended by over 130,000 buyers, including representatives from over 320 cities across China and international buyers from more than 90 countries and regions.
Connecting the international industry
Showcasing the breadth of resources within the industry's ecosystem, GTI China Expo offered diverse, targeted matchmaking for attendees from around the globe.
These included source factories, advanced manufacturers, and suppliers across the entire supply chain, immersive experience technologies and innovative applications such as XR+AI, and the creative application of IP and popular design.
As the worldwide trend shifts towards reducing consumption, traceable sourcing has become essential for buyers and investors. As such, GTI China Expo 2025 has seen 30% growth in overseas buyer participation, with buyers attending from more than 90 countries and regions, including:
Algeria, Argentina, Australia, Austria, Azerbaijan, Bangladesh, Belarus, Belgium, Brazil, Bulgaria, Cambodia, Canada, Denmark, Egypt, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Iraq, Israel, Italy, Japan, Kazakhstan, Kuwait, Kyrgyzstan, Laos, Macau, Malaysia, Mexico, Morocco, New Zealand, the Netherlands, Nigeria, Pakistan, Panama, Peru, the Philippines, Poland, Portugal, Qatar, Romania, Russia, Saudi Arabia, Serbia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Tajikistan, Taiwan, Thailand, Trinidad and Tobago, Turkey, Turkmenistan, the UAE, the UK, the US, Uzbekistan, Vietnam, and Zambia.
The top 10 cities represented by domestic buyers were Changsha, Zhengzhou, Wuhan, Chengdu, Hangzhou, Shijiazhuang, Nanjing, Wenzhou, Nanning, and Hefei, indicating strong local market demand.
For registered overseas buyers, the top countries/regions included India, Japan, Malaysia, Thailand, Russia, Hong Kong, Indonesia, South Korea, and Australia.
Additionally, buyer delegations attended from a range of sectors, including venue chains, theme parks, contract manufacturers, and industry associations such as IPLAY (Egypt), HappyFun (UAE), Game Mode (UAE), and MARVELOUS (Japan).
Traceable sourcing
GTI China Expo addresses the diverse needs of the premium North American market, the emerging markets along the 'Belt and Road,' and the procurement preferences of the European market for high-standard certifications and of African buyers for comprehensive services, cementing its reputation as a hub for collaborative innovation within the international game and amusement industry supply chain.
"In response to shifts in the international trade environment, the event successfully attracted owners of mega theme parks and high-quality buyers to actively pursue traceable sourcing by showcasing tech-integrated equipment, IP-themed solutions, and a matrix of cost-effective products made in China," says a spokesperson from GTI.
"This not only effectively helps international buyers optimize procurement costs and navigate market fluctuations but also propels China's transition from a "Production Center" to a "Solution Innovation Center," solidifying its pivotal role within the global industry ecosystem."
The 18th GTI China Expo will take place from 10 to 12 September 2026 at Area A, China Import and Export Fair Complex in Guangzhou. The event promises to showcase creative ideas, embrace new global trends, and promote a new diversified entertainment ecosystem.
For more information and to pre-register for the 2026 event, please click here.
GTI China Expo has undergone dynamic growth and remarkable transformation since its founding in 2009. In 2025, the expo hosted top Korean IP companies under the oversight of the Korea Creative Content Agency (KOCCA).
