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Mattel announces two more US locations for water park concept

Mattel Wonder Indoor Waterparks are planned for five US cities

Mattel announces immersive indoor water parks for US

Toy and family entertainment company Mattel has announced two more US locations for its indoor water park concept.

Last month, Mattel revealed plans to develop new Mattel Wonder Indoor Waterparks in five US cities, starting in Orlando, Florida.


The company has now confirmed that the next Mattel Wonder Indoor Waterparks will be constructed in Bellevue, Nebraska and Bradley, Illinois.

Mattel Wonder Indoor Waterparks

The immersive water parks are being developed in partnership with water park management consultant American Resort Management, in collaboration with developer I-dentity Group, and world-class aquatic firm Martin Aquatic.

“Mattel Wonder Indoor Waterparks will encompass many iconic Mattel brands that span generations of play, offering innovative water-based attractions and amenities in a dynamic new format for Mattel," said Julie Freeland, VP of global location-based entertainment at Mattel, in a previous statement.

"We are thrilled to collaborate with these exceptional industry leaders in water park development to create an experience where guests can connect with their favorite brands in an entirely new way.”

Immersive water park concept

Mattel's water parks will be immersive aquatic destinations offering thrilling attractions inspired by iconic brands like Barbie and Hot Wheels.

Rick Coleman, CEO of American Resort Management, said: “As experts in waterpark management and hospitality development, our team is primed to create truly memorable experiences at every Mattel Wonder Indoor Waterpark location.”

Chris Schroeder, CEO of I-dentity Group, said: “We are excited to bring Mattel’s incredible brands to a new entertainment destination.

"With Mattel’s diverse portfolio of iconic properties, there is no limit to the energy and imagination each Mattel Wonder Indoor Waterpark will offer visitors."

mattel adventure park kansas city

Josh Martin, president and creative director of Martin Aquatic, said: “Blending our innovative experiential design with Mattel’s family of brands is a dream come true."

As well as its water park plans, Mattel is working with Epic Resort Destinations to develop Mattel Adventure Park locations in Glendale, Arizona and Kansas City.

Images courtesy of Mattel

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