Convious, a leading eCommerce platform for the leisure industry, has upgraded its software with the integration of Google’s new ‘Things to do’ functionality into its AI-driven platform.
The new organic search feature, developed by tech giant Alphabet, can target and retarget prospective customers by spotlighting attractions and leisure destinations in searchers’ areas of interest. Attractions then appear as a listing with key information, photos, and real-time pricing. Prospects then have the ability to book tickets directly through the Google Things to do sidebar.
Tried and tested
Convious has been putting the integration through extensive beta tests since January, with positive feedback from partners it has already onboarded. As an official Google Connectivity partner, Convious was granted early access to this new feature.
The integration streamlines the visitor purchasing experience, reflecting any dynamic changes in pricing on the Google website.
Benefiting all clients
Convious founder and CEO Camiel Kraan comments on the new update:
“In the past two years, according to Google, travel-related searches saw a 150% growth from mobile devices. This makes it essential for attractions to optimise the online journey for their customers and capitalise on this opportunity for enhanced online visibility and an optimised customer purchasing experience.
“We will be rolling this feature out to all our existing customers as part of the base marketing package and it will be automatically included for all new partners moving forward.
“The Convious difference comes from tracking all online engagement, not just sales. This feature not only improves the company’s ability to capture data for analysis but also provides additional opportunities for the AI engine to drive sales.”
This month, Convious announced it has signed a five year deal with Ouwehands Dierenpark, which will use the platform to enhance its sales and marketing performance.
