Blanco y Negro, a producer and distributor of pioneering immersive and virtual reality experiences, is celebrating the success of the Hotel Dracula Immersive Experience, an innovative attraction that blends state-of-the-art virtual reality (VR) technology with storytelling.
Co-produced with Univrse, an acclaimed VR specialist, the Hotel Dracula Immersive Experience sets a new benchmark in the continually evolving immersive entertainment sector.
“This groundbreaking experience, which combines storytelling, and cutting-edge virtual reality technology, has established itself as one of the most successful and sought-after licenses of the moment, conquering markets across continents in record time,” says a spokesperson from Blanco y Negro.
Unique LBVR experience
The Hotel Dracula Immersive Experience’s key feature is its 25-minute location-based virtual reality (LBVR) experience, which is designed to provide a seamless combination of interactivity and immersion. It is available in several languages, making it accessible and engaging to a wide range of viewers across the world.
The experience debuted in October 2023, with agreements subsequently secured for it to be shown in a number of major immersive entertainment hubs. Its impact has been felt in cities like Madrid, Paris, and Barcelona, drawing thousands of tourists and enhancing its standing throughout Europe. This success has enabled swift international expansion, with new locations opening in China, Brazil, Peru, and Hungary.
Furthermore, the Hotel Dracula Immersive Experience has attracted collaborations in emerging and tech-forward markets, such as a recent agreement with Fantawild in Ningbo and the Science Center in China.
The Science Center collaboration also includes Blanco y Negro’s Fairy Tales Immersive Experience, which is inspired by classic stories and aims to engage both families and storytelling fans.
Flexible licensing models
Licenses for the Hotel Dracula Immersive Experience are designed for operators looking to expand their entertainment range with innovative and compelling products.
They feature:
- Universal storytelling. The narratives appeal to audiences of all ages and cultures.
- Immersive technology. Virtual reality, interactive scenography, and visual effects create a memorable experience.
- Operational flexibility. License models are flexible for a variety of formats and capacities, ranging from showrooms to large-scale events.
- High-traffic. A consistent flow of visitors, strong referral rates, and an emotional connection with audiences offer a secure investment for investors and industry operators.
The growth of the Hotel Dracula Immersive Experience results from an effective strategy, centred on alliances with regional and international partners. In addition, showrooms in key regions including the US and Asia enable prospective operators to experience the immersive products firsthand.
Blanco y Negro’s mission, to offer immersive entertainment to new audiences, is set to drive further growth with plans to expand in key regions and explore opportunities to collaborate with global brands.
“For operators and industry leaders looking to join this phenomenon, the Hotel Dracula Immersive Experience licenses offer a unique opportunity to capitalize on a fast-growing trend,” says the company. “With a proposition that combines innovation, excitement, and proven global success, these experiences are reshaping the way people engage with entertainment.”
For more information about the license models available, please contact Blanco y Negro.
Blanco y Negro Music, recognised for its expertise in spotting and nurturing talent, has broadened its portfolio into various areas of entertainment, consistently emphasising innovation and quality. Its stature as a leader in the entertainment industry has been reinforced by the co-creation of groundbreaking experiences such as Tomorrowland Immersive Experience and Hotel Dracula, which have captivated audiences globally with their immersive storylines and state-of-the-art technology.
