Detroit’s Motown Museum has released new renderings of the third and final phase of its $55 million expansion project.
The new 40,000-square-foot building will rise behind Hitsville U.S.A. It will offer interactive exhibits, an expanded retail experience and the Ford Motor Company Theater.
“After a successful event to welcome guests back to the museum and celebrate the completion of phases one and two of our expansion, we are thrilled to share the new renderings for our third and final expansion phase,” said Robin Terry, the Motown Museum’s chairwoman and CEO.
New building to rise behind Hitsville U.S.A.
“This new space will create jobs in our local community and drive additional tourism to Detroit and the state of Michigan as Motown fans from around the globe can interact with the Motown story through one-of-a-kind interactive experiences,” Terry added.
“The expansion will allow us to share the often untold stories of those who helped build the Motown legacy and create memorable opportunities for fans to interact with their favorite artists in new ways.”
The new space behind the Hitsville U.S.A. house follows the first two phases of the project, Hitsville Next and Rocket Plaza. The expansion has also included restoration work on Hitsville U.S.A.
“The gold exterior of the expansion is a celebration of the many Motown accomplishments,” said architect Zena Howard.
“It provides an elegant backdrop to Hitsville U.S.A., complementing a story of Motown’s humble beginnings and its world shaping impact. This design is a way of telling the Motown story through architecture.”
The Motown Museum broke ground on the first phase of its expansion in September 2019, with the occasion marked by Motown founder Berry Gordy.
Elsewhere, architecture firm Levenbetts has been selected to lead the final phase of the Queens Museum‘s $69 million renovation and expansion project.
Images: Motown Museum
