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Netflix’s Squid Game launching as LBE experience at Immersive Gamebox venues

Players will navigate challenges such as ‘Red Light, Green Light’, ‘Tug of War’ and ‘Glass Bridge’.

squid game netflix immersive experience

Netflix has approved an immersive experience inspired by Squid Game, opening later this year at several Immersive Gamebox venues in the US and UK.

Based on the Korean survival drama TV series, the adults-only attraction will be launched by Immersive Gamebox (formerly known as Electric Gamebox) in September.

In the UK, the experience will be available at Immersive Gamebox locations in Manchester, Essex, and London. In the US, it will be on offer at a new venue in New York City, as well as venues in California, Colorado, Illinois, Texas, Utah and Virginia.

During the interactive experience, players will navigate challenges based on the TV series. These include ‘Red Light, Green Light’, ‘Marbles’, ‘Dalgona’, ‘Tug of War’, and ‘Glass Bridge’.

“In this 60-minute immersive, digital adventure, grab your friends, put on a visor and prepare for Squid Game,” reads a description on the Immersive Gamebox website.

“You will participate as a contender in Squid Game and have to survive all six challenges from the show,” the website adds.

“Using our 3D motion tracking visors and touch screens around the room, you will need to survive each challenge to advance in the game.”

Immersive Gamebox has previously created games based on intellectual property (IP) such as the Angry Birds franchise and Aardman’s Shaun the Sheep.

LBE inspired by survival drama TV series

“People are constantly seeking new and different ways to remain invested in their favorite content,” said Immersive Gamebox CEO Will Dean (via THR).

“To reimagine Netflix’s most popular show in an entirely new format offers customers more ways to stay connected to Squid Game.”

Netflix is developing a host of location-based entertainment (LBE) experiences, including various Stranger Things-themed attractions and an experience at KidZania based on its upcoming animated series Rilakkuma’s Theme Park Adventure.

The streaming giant recently acquired the Roald Dahl Story Company (RDSC) and plans to use this golden ticket to create “immersive experiences”.

Images: Netflix / Immersive Gamebox

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Bea Mitchell

Bea is a journalist specialising in entertainment, attractions and tech with 10 years' experience. She has written and edited for publications including CNET, BuzzFeed, Digital Spy, Evening Standard and BBC. Bea graduated from King's College London and has an MA in journalism.

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