RWS Global, a leading producer of live experiences, has announced a strategic partnership with OneTeam Partners, the commercial partner to numerous Player Associations and thousands of elite athletes, to reimagine the fan experience at sports venues across North America.
The organisations aim to partner with teams and venues to develop immersive, branded experiences before and after games, during breaks in action, and throughout the year when venues would typically remain unused.
RWS Global will leverage its expertise to craft unique, immersive fan experiences that convert stadiums and arenas into tailored, seasonal worlds celebrating the distinctive identity of each team and its supporters.
From Halloween attractions to winter wonderlands, RWS Global will create, construct, and manage live entertainment activations that captivate and inspire. OneTeam will collaborate with RWS Global to tap into its premier network of partners to obtain IP rights and sponsorships, enhancing the value and depth of each experience.
Expanding what is possible in sports venues
“As a provider of premium entertainment around the world, we are thrilled to be teaming up with OneTeam Partners to bring our creative and technical expertise in building best-in-class experiences to teams and stadiums around the U.S.,” said Ryan Stana, chairman and CEO at RWS Global.
“This partnership expands what’s possible in and around sports venues, transforming downtime into unforgettable fan moments. It’s an exciting next chapter in our growth across the sports entertainment space.”
“As OneTeam Partners enters the world of live entertainment, there’s no better collaborator than RWS Global,” adds Sean Sansiveri, CEO of OneTeam.
“Their industry-leading creativity and immersive design, combined with our unparalleled connection to the athlete community, unlocks bold new ways to engage fans through authentic athlete connections and deliver greater value for players, teams, leagues, and venues.”
See also: RWS Global COO on the company’s creative & strategic evolution
Together, RWS Global and OneTeam will create world-class experiences that energise teams and leagues globally, transform stadiums and arenas into must-visit destinations, and generate new revenue opportunities throughout the year.
Earlier this year, RWS Global acquired Harmony Helper, a patented app which assists singers in learning their part of a song. With this acquisition, the company offers its clients significant reductions in rehearsal costs. Thousands of singers in productions across the globe will be able to learn vocal parts in any location and at any time using the unique tool.
