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On Sale Live 2026 to bring together the people shaping the experience economy

Event takes place in London this May

On Sale Live 2026 to bring together the people shaping the experience economy

On Sale Live 2026, an event for sales, marketing and communications professionals working across live entertainment, events, arts, culture and the ticketed experience sectors, will take place on 15 May at a new venue in Kings Cross, London.

The event unites individuals shaping the experience economy: marketers, ticketing leads, and commercial decision-makers responsible for driving demand and revenue across theatre, immersive experiences, sport, festivals, and live entertainment. It is designed around practical learning and open discussion.


Practical sessions and valuable insights

On Sale Live provides a platform for the industry to share and explore what performs and how marketing directly drives measurable growth. Testimonials from last year's event include: "The honesty, the learning, the energy — all of it was next level."

This year, exploring the theme FUTURE: Future Tech. Future Media. Future Audiences. Future You, in 2026, the event will attract a larger audience of over 250 senior decision-makers and will now showcase exhibition stands from selected partners.

Event promotion for on sale live '26 with people and activities showcased.

Attendees can discover what’s effective in the experience economy through practical sessions that include real-world case studies and campaign breakdowns. These cover a range of immersive experiences, from theatre and festivals to exhibitions, enabling them to apply proven strategies in their own work.

Participants will hear from leading figures shaping the future of ticket sales and marketing during main-stage panels and keynotes, where top voices in entertainment, marketing, and communications share essential tools, tactics, and insights.

There is also personalised career support, including a free one-on-one coaching session with industry experts, addressing everything from career clarity and confidence to burnout recovery.

Additionally, guests can participate in micro-sessions in the Career & Wellbeing Zone to explore topics such as imposter syndrome, boundaries, and upskilling.

Each session is designed to provide clear, actionable takeaways that attendees can implement immediately, along with a contact list of influential people shaping the future of the experience economy.