TickX, a powerful booking and marketing optimisation solution which helps attractions and producers sell more tickets directly, is celebrating the debut of a new client, Putt Across America at The Wharf in Washington, D.C., where it will run for a limited summer period before embarking on a multi-year national tour.
Putt Across America transforms local moments into national success stories, one hole at a time. The launch is supported by a seamless, fully branded booking experience and a marketing toolkit from TickX, which is set to help the team broaden reach with smarter targeting, automated campaigns, and optimised performance.
A spokesperson from TickX says: “We’re thrilled to support Putt Across America as they bring this creative, all-ages adventure to life. It’s a perfect mix of fun and storytelling, and we’re excited to help power their journey across the country.”
Iconic American landmarks
Putt Across America is an 18-hole mini golf adventure that transports players through classic American locations in a combination of nostalgia, national pride, and interactive fun. Situated at The Wharf in Washington, D.C., the attraction offers an outdoor experience that is ideal for the summer season.
Players can experience reinterpreted scenes such as Niagara Falls, Bourbon Street, and the Las Vegas Strip, featuring vivid design and fun challenges.
In addition to golf, the experience offers trivia, photo opportunities, and limited-edition merchandise to cater to the needs of families, tourists, and local audiences.
Putt Across America has been conceived as a social, versatile destination that can also host private events and group outings. Exclusive party areas, discounted group rates, and on-site activations, including the Putt Pavilion, offer a summer retreat in the centre of the city.
Following its run at The Wharf, Putt Across America will roll out across the US on a coast-to-coast tour.
Seamless booking experience
In creating this ambitious, high-volume attraction, Putt Across America collaborated with TickX to develop a fully branded, user-friendly booking experience and a marketing engine designed to scale.
The TickX Flows product enables players to book tickets directly on the attraction’s website, without redirects or disruptions. Live ticket availability, a mobile-friendly design, and upsell prompts, such as group pricing and flexible entry, make it easy for visitors to secure their place.
To support operations, TickX IQ provides real-time analytics that transform ticketing data into marketing results. Segmentation, campaign automation, and conversion tracking mean the team can target high-intent audiences, customise messaging, and optimise spend across channels such as Meta, Google, and TikTok.
From driving demand to quieter time slots or developing geo-targeted promotions in new markets, TickX IQ delivers the insights required to respond quickly, spend smart, and put marketing strategy on the green.
Key TickX features supporting Putt Across America’s success include:
- Audience segmentation and targeting. Putt Across America can utilise real-time customer data to power precise targeting across digital ad channels such as Meta, TikTok, and Google.
- Email and SMS campaign automation. TickX IQ allows Putt Across America to segment audiences and deliver timely, personalised reminders, offers, and abandoned basket messages.
- Embedded, branded booking journey. Putt Across America offers a fully branded booking experience on their website, taking customers from landing page to ticket confirmation without any redirection.
- Flexible calendar and group purchase flows. The conversion-optimised booking experience allows customers to easily browse by date, group size, or time slot, with unique flows for reduced price group bookings.
- Optimised mobile experience. Speedy, responsive booking flows are designed for on-the-go summer traffic.
- Sales and performance analytics. Real-time information enables the team to track booking trends, identify drop-offs, and optimise marketing activity.
- Scalable growth. TickX tools are ready to support Putt Across America’s future expansion to new cities and locations.
- Seamless integrations. TickX works alongside the attraction’s existing ticketing provider.
“Putt Across America is all about delivering a fun, high-energy experience that brings people together through creativity, nostalgia, and a sense of adventure,” says a representative from Putt Across America.
“We wanted to reimagine mini golf as a full-blown summer destination, starting right here in D.C. at The Wharf. This is just the beginning and we’re excited to take the experience on the road and share it with cities across the country. Partnering with TickX has helped us launch with a seamless booking journey and the tools we need to grow fast.”
Recently, TickX announced a collaboration with Bridge Command, a new, fully immersive attraction in London, UK. With this partnership, TickX’s advanced booking platform and marketing automation capabilities are integrated with Bridge Command’s selected ticketing system.
