Event Network, a leading operator of retail stores for experiential attractions in the US, has announced a new collaboration with Frederik Meijer Gardens & Sculpture Park in Michigan, US. The attraction is regarded as one of the finest horticultural display gardens and sculpture parks in the world.
The partnership marks a significant step forward for both organisations and reflects their shared dedication to providing outstanding guest experiences.
Event Network enhances guest experiences at cultural institutions across North America by creating award-winning retail spaces and bespoke product collections, which leads to increased income for its partners.
By collaborating with Meijer Gardens, the firm aims to support the attraction’s work to encourage the enjoyment, understanding, and appreciation of gardens, sculpture, the natural environment, and the arts.
Retail environments for botanical gardens
Meijer Gardens is a 158-acre campus which opened in 1995. It features world-renowned sculptures, a conservatory, themed gardens, and a 1,900-seat amphitheatre which has hosted performances from artists such as B.B. King and Willie Nelson. Meijer Gardens was named the top sculpture park in the country by USA Today in its “10 Best Readers Choice Awards.”
Event Network has established an outstanding track record over 26 years of developing unique retail solutions and experiences for mission-driven organisations. Because of its singular focus on retail, the firm’s clients see year-over-year growth and higher revenue thanks to innovative product collections and immersive retail environments.
This commitment to improving in-store experiences positions Event Network as a leading retailer in the botanic garden sector. The firm provides a unique shopping experience by combining creativity with a wide range of suppliers, links to regional craftspeople, guest-focused team members, and state-of-the-art technology.
Carol Kendra, COO at Meijer Gardens, says: “At Meijer Gardens, we are committed to enhancing the visitor experience and fostering a deeper connection with art, culture & nature.
“Our new partnership with Event Network will allow us to elevate our retail offerings, providing guests with unique, high-quality products that reflect the beauty and inspiration found throughout our gardens and exhibits. We are excited to collaborate with Event Network and look forward to bringing this new shopping experience to our community.”
The attraction’s re-opened DeVos-Keeler Gift Shop now offers a new range of gifts, books, jewellery, and local products. Event Network began operations on 8 June.
Event Network recently entered into a new collaboration with Historic Charleston Foundation, in South Carolina. The Foundation has three locations: two museum houses, Aiken-Rhett House and Nathaniel Russell House, and a shop in Charleston’s City Market.
