Day Out With The Kids, a leading ‘things to do’ and days out platform based in the UK, is launching its first on-pack promotion in collaboration with Barr Soft Drinks.
The promotion represents a major milestone in consumer engagement and demonstrates the platform’s dedication to delivering ‘Family Days Out For Less’.
Free three-month VIP pass
Starting in May, the on-pack promotion provides an exclusive offer with purchases of two-litre bottles of Barr Flavours, available across 5 million packs. Customers can receive a free three-month VIP Pass from Day Out With The Kids, which includes special offers like kids go free, 2-for-1 deals, and significant savings.
James Morgan, CEO of Day Out With The Kids, says: “We are incredibly excited to embark on this journey with Barr and introduce our first-ever on-pack promotion. This collaboration signifies our dedication to enhancing the consumer experience, offering not only great savings but also unforgettable moments shared with loved ones.”
In addition, customers purchasing selected 500ml bottles can enter a competition to win 500 pairs of cinema tickets.
Lucy Henderson, marketing director for Barr Soft Drinks, comments: “We’re excited to launch our first on-pack offer on the Barr Flavours brand and partner with Day Out With The Kids which fits perfectly with Barr’s positioning as a brand that makes moments of fun accessible for everyone. During the current cost of living crisis, we’re adding value to our 2L and 500ml Barr packs, making affordable days out possible for families and teens.”
The on-pack promotion caters to many different customer preferences and provides fun and value for families, groups, and individuals. Day Out With The Kids and Barr are running the campaign throughout the summer to help customers enjoy memorable experiences without blowing their budgets.
Morgan adds: “We understand the importance of affordable yet enjoyable experiences, especially during the summer months. Through this promotion, we are thrilled to offer Barr customers access to family days out for less, enriching their lives with moments of fun and laughter.”
Last year, Day Out With The Kids launched a 100-day VIP Pass membership trial costing £1 for Black Friday, the longest such trial to be made available by the platform.
