ROLLER, the ticketing, CRM, and POS specialist, has announced the launch of its latest ebook, The Operator’s Guide to Venue Management Analytics.
The free publication offers a practical approach to transforming raw data into real business value, designed for busy operators who want to make better-informed, faster decisions without getting bogged down in spreadsheets.
To download the ebook, please click here.
Brett Sheridan, field GM at ROLLER, says: “Data is one of the most underutilized assets in the industry. We created this guide to demystify analytics and show operators how to use it to solve real problems, from staffing inefficiencies to lost revenue opportunities to declining guest satisfaction.”
See also: ROLLER shares insights from the 2025 Attractions Industry Benchmark Report
Attractions create huge quantities of data, but deciding what to look at and what to do with it can be daunting. The Operator’s Guide to Venue Management Analytics includes step-by-step guides covering:
- How to use analytics to optimise marketing, staffing, and operations
- Spotting hidden revenue opportunities, at the right time
- Intuitive tools and dashboards for simplified decision-making
- Data-informed strategies to drive visitor satisfaction and loyalty.
With straightforward explanations and actionable insights, the ebook makes data approachable, even for those without prior technical knowledge.
“Whether you’re running a single venue or scaling a multi-site operation, this guide will help you harness data in a way that drives performance and unforgettable experiences,” says Sheridan.
Attractions toolkit webinars
Accompanying the ebook launch, an analytics webinar with Jeroen Sijl, director and data scientist at Smart Segments, is now available to watch on demand.
Attractions Toolkit: Magic Metrics Every Attraction Venue Should Know is the first session in ROLLER’s Attractions Toolkit webinar series and reveals the metrics that matter for attractions. From acquisitions to operations and retention, the free online resource shares how to make sense of data and how to act on it.
Earlier this month, ROLLER announced that it is deepening its commitment to Family Entertainment Centres (FECs) through enhanced support for karting, a dynamic and rapidly expanding attraction.
