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A preview of the 2024 blooloop Innovation Award entries

Winners will be announced during the Festival of Innovation, which takes place online from 15 to 16 January

From 15 to 16 January 2025, visitor attraction professionals will gather online to hear from leaders in the sector and explore the winners of the blooloop Innovation Awards 2024, presented with AREA15.

A panel of industry experts judge the awards. They honour the most innovative projects and products that will drive the industry forward and effect real change.

AREA15 is the world’s first purpose-built experiential entertainment district, minutes from the Las Vegas Strip. Here, creativity and content flourish through best-in-class experiential entertainment companies such as Meow Wolf, Lost Spirits Distillery, Wink World, and Illuminarium.

Innovation Awards 2024: celebrating innovation across the sector

The winners of the blooloop Innovation Awards 2024 will be announced at the Festival of Innovation. This is taking place online between 15 and 16 January 2025. Registration is now open and is free.

The Festival will include panel sessions with leading operators and some of the individuals behind the award entries. In addition, every award entry will be on display for attendees to view in our Innovation Showcase.

Attendees at the can also help select the 2024 Public Vote Award by rating each entry out of five stars.

Festival of Innovation Jan 2025

Ahead of the event, we share an exclusive look at some of the Innovation Award 2024 entries that will be showcased at blooloop’s Festival of Innovation.

360, An Extraordinary Experience

Princess Cruises entered its immersive dining experience in the Storytelling and Immersive Experience categories.

360 Princess Cruises c. David Tinsley
Courtesy David Tinsley

360: An Extraordinary Experience is available on the Enchanted Princess and Discovery Princess cruise ships. This immersive gastronomic experience takes twenty passengers on a journey through the Mediterranean. A live host leads guests through a living travel journal created with a combination of physical and digital engagements.

Guests will enjoy a multisensory feast with a bespoke soundtrack, fragrances, vivid imagery projected across curving LED walls, and an intriguing interactive tabletop. Each of the ship’s destinations provides inspiration for the 7-course menu. The resulting dishes showcase authentic ingredients and products and tell the stories behind the food. 

Advatek PixLite A4-S Mk3

Advatek Lighting has entered its lighting control system into the Creative Technology category at the Innovation Awards 2024.

Advatek PixLite A4-S Mk3

The Advatek PixLite A4-S Mk3 allows designers to create powerful, immersive experiences with pixel LED fixtures. As a result, it is ideal for large-scale projects in demanding environments.

The A4-S is part of Advatek’s signature PixLite Mk3 series. It combines accuracy, effectiveness and ease of use with its innovative SHOWTime feature set.

The system drives up to six universes on each of its four outputs, with a total of 4080 RGB pixels. This capability minimizes the need for multiple controllers, lowering costs while increasing pixel value.

AIPH Pavilion and Garden at Expo 2023 Doha

The International Association of Horticultural Producers (AIPH) has entered its temporary exhibit at Expo Doha 2023, Oasis of Life – Uncovering the Power of Plants, in the Exhibit and Sustainability categories.

AIPH Pavilion and Garden at Expo 2023 Doha

Oasis of Life – Uncovering the Power of Plants was shown in one of the first international horticultural exhibitions in the Middle East.

The project sought to encourage a deeper connection between people and plants, reflecting research findings that noticing nature can have a significant positive impact on wellbeing. The space immersed visitors in nature and engaged them with more than 60 plant species.

A 12.9-meter-high structure was inspired by the fishing nets used in the local area and created naturally cooled microclimates for the plants. The resulting space invited visitors to explore its canyon-like shape. Hosts led tours and discussions, encouraging visitors to touch the plants and investigate their different forms. Four educational tracks were provided to cater to a range of interest groups. Facilities included a kids’ trail and relaxation space to enhance engagement.

Alice, the patented AI virtual docent system

Mad Systems has entered its technology into the Experiential Technology, Guest Journey, and Inclusion categories at the Innovation Awards 2024.

Alice patented AI virtual docent system

Alice® is a patented AI-powered interactive technology that elevates customisation to enhance visitor interaction with exhibitions.

Unlike traditional systems, Alice tailors material to user preferences, such as language, learning style, and ADA requirements. This results in bespoke experiences each time a visitor interacts with an exhibit. The technology integrates easily with the QuickSilver system. As a result, it sets a new standard for personalised guest experiences that keep the exhibit at the heart of the visit.

ARTE MUSEUM LAS VEGAS

AV integrators AVI-SPL has entered ARTE MUSEUM LAS VEGAS in the Immersive Experience – Culture category.

ARTE MUSEUM LAS VEGAS

Immersive art experience ARTE MUSEUM LAS VEGAS opened in 2023. This attraction takes guests on a multi-sensory journey that explores the juncture of technology, art, and nature.

This experience relies on precise solutions that combine to create a unique immersive environment, blurring the boundaries between reality and fantasy. Expert integration includes precisely rigged projectors and audio equipment, with lights and scent machines that together transport visitors to extraordinary moments.

Beat The Bomb

The interactive experience Beat The Bomb is entered in the Game On! category at the Innovation Awards 2024.

Paint Mission Bomb Courtesy of Beat The Bomb
Image courtesy of Beat The Bomb

In Beat The Bomb, players enter real-life video games in innovative, interactive rooms. These include RFID-enabled props, projection mapping, and motion sensors.

The experience is rapidly expanding across the US. In 2024, it launched 10 new games designed to foster human connection by strengthening team communication, collaboration and coordination. It also added two new missions and endings to its roster, which now features paint, foam and slime bombs.

Bullanginya Dreaming – Luna Light Journey

Laservision has entered the immersive experience, Bullanginya Dreaming, into the Spectacular and Storytelling categories.

Bullanginya Dreaming Laservision

Bullanginya Dreaming is Australia’s first permanent interactive light and sound experience. This engaging and immersive journey honours Indigenous Australian heritage and community through traditional storytelling, beautiful visuals, and enveloping soundscapes.

Set in 40 acres of natural bushland, the 1.8-kilometre walking trail enables visitors to escape from the outside world. Here, they explore the Dreamtime, a significant Indigenous Australian cultural and spiritual concept. Guests engage with 13 activations, each highlighting an important aspect of Bangerang’s heritage and culture.

Category 6 Waterpark, Icon of the Seas

Royal Caribbean International’s Category 6 Waterpark is in the Splash and Thrills categories.

Category 6 Waterpark Icon of the Seas

Icon of the Seas‘ Category 6 Waterpark is the largest waterpark at sea, with an immersive storm experience and six record-breaking slides.

Situated 20 decks above the ocean, visitors can enjoy the Hurricane Hunter and Storm Surge, the first family raft slides at sea; the Frightening Bolt, the tallest drop slide at sea at 46 feet tall; Storm Chasers, the first duo mat-racing slides in the cruise industry; the Pressure Drop, the industry’s first open free-fall slide; and the immersive Eye of the Storm, which features three unique storm experiences.

CineSational: A Symphonic Spectacular

TAIT has entered CineSational in the Spectacular category for the Innovation Awards 2024.

CineSational A Symphonic Spectacular copyright TAIT
Image © TAIT

CineSational: A Symphonic Spectacular is Universal Orlando‘s biggest nighttime spectacular to date and launched in the summer of 2024. The show brings to life some of the most memorable moments from beloved Universal movies. Presented within an immersive stage, it employs innovative technology, a compelling visual narrative, and an evocative soundscape.

This nightly show was created in partnership with Universal Orlando Entertainment. It aimed to offer a pioneering end-of-day experience that pushed the limits of technical skill and creative expression.

TAIT created a new stage and viewing area to deliver the show content. This could accommodate a larger and more immersive variety of layered special effects, notably water effects and projection technology. The project also introduced a new degree of integration with aerial drone effects, combining sky-based elements with media, fountains, and pyrotechnics.

Currents Immersive Experience on Carnival Jubilee

Infinite World Studios entered The Currents Immersive Experience on Carnival Jubilee in the Experiential Technology and Immersive Experience categories.

Currents Immersive Experience on Carnival Jubilee

The Currents is a two-deck-high, immersive and interactive location that transports passengers onboard the Carnival Jubilee to fascinating underwater worlds. Six enormous LED windows accompany a gigantic wave-shaped LED ceiling, interactive hotspots, show lighting, and compelling sound design.

The project features three experiences, including an ‘Interactive Aquarium’ where passengers create fish and watch them swim in on the LED screens. ‘SoundWaves’ is an interactive dance party where guests can select their favourite music, visualiser for the LED windows, and light scheme. In ‘Change the Currents’, they can transform the venue by choosing from six animated underwater scenes, each with bespoke music and sound design.

Discover The Giants of the Past through the magic of Augmented Reality!

Magic Memories & Plantasia Tropical Zoo have entered the Giants of the Past experience in the Experiential Technology and Guest Journey categories for the Innovation Awards 2024.

Giants of the Past courtesy Magic Memories
Image courtesy Magic Memories

The Giants of the Past experience at Plantasia Tropical Zoo seamlessly integrates Magic Memories’ new MAGIC AR (Augmented Reality) technology with five prehistoric fossil exhibits. These ancient species come to life in a mixture of education and entertainment, using augmented reality on mobile devices. Its personalised content informs, entertains, and engages with visitors on a deeper level. The technology enriches the whole guest experience, from pre- to post-visit interactions.

In addition to the amazing AR encounters, visitors can uncover fun facts, take the Top Trumps trail, and access their photos for free at interactive kiosks.

FluidLED – Low Voltage LED Display System for Wet Environments by Octopus Design Studio

Octopus Design Studio submitted the FluidLED display system for the Creative Technology category.

FluidLED Low Voltage LED Display System for Wet Environments by Octopus Design Studio

FluidLED is a unique, low-voltage LED display designed for wet environments. The entire scalable LED display runs on only 24V DC power. This enables designers to use LED lighting in locations which were not previously possible. Fountain shows, water parks, water rides and attractions, immersive spa experiences, and more are now possible.

Its application on cruise ships demonstrates the technology’s effectiveness in one of the most demanding and severe conditions for entertainment systems. FluidLED was installed this year on Sun Princess, the first vessel in Princess’s new Sphere class of ships. These ships offer one-of-a-kind experiences, including The Dome, a relaxing space during the day and an entertainment venue at night. Cirque Éloize performances are among the highlights.

GAME ON! at the Chick-fil-A College Football Hall of Fame

Creative Principals has entered this new fan experience for the Exhibit and Experiential Technology categories at the Innovation Awards 2024.

GAME ON! at the Chick-fil-A College Football Hall of Fame

In celebration of the tenth anniversary of the Chick-fil-A College Football Hall of Fame in Atlanta, the attraction created an innovative fan experience that updates the Hall of Fame while maintaining the grandeur and traditions of college football.

GAME ON! is a personalised, AI-powered experience that puts fans into the attraction’s exhibits. As they enter, visitors have their pictures taken while responding to questions. These include details about their favourite team, main opponent, and ideal position on the field. The information is used to create a hyperpersonalised visitor experience. Visitors will encounter 14 fan-specific AI touchpoints around the Hall of Fame, tailored using the proprietary technology.

Guinness Storehouse Ingredients Experience

Dalziel & Pow Design Consultants has submitted The Ingredients Experience at the Guinness Storehouse Dublin in the Immersive Experience – Culture and Storytelling- Culture categories.

Ingredients Experience at the Guinness Storehouse Dublin innovation awards 2024

The Guinness Storehouse in Dublin allows visitors to experience the history, heart, and spirit of Ireland’s most iconic beer and welcomes over 1.5 million visitors each year.

The Ingredients Experience explores the four natural components required to make Guinness – barley, water, hops, and yeast. All sourced with care and respect for the environment.

The stories of the ingredients are told through a series of installations crafted by makers, creators, designers, florists, and engineers. This thoughtful approach engages visitors and caters to both Guinness fans and newcomers to the brand, allowing them to understand key stories intuitively.

Imvizar

The Imvizar bring-your-own-device (BYOD) solution is entered in the Blue Sky and Guest Journey categories.

Imvizar Elephant

Imvizar is a BYOD solution that radically transforms how visitors experience attractions. This technology transforms smartphones and tablets into powerful storytelling tools. Visitors can hold up their phones to see virtual content and interact with 3D figures. They can also connect with location-based narratives as they navigate a site.

With over 80 experiences in eight countries, Imvizar has established itself as a leader in improving the guest experience. High-profile projects such as the Spike Island Experience and the award-winning Waterford Digital Story Trail show how the platform can surpass standard tours to create unique and immersive experiences.

International African American Museum

Octopus Design Studio has entered the International African American Museum (IAAM) in the Storytelling – Culture category for the Innovation Awards 2024.

International African American Museum

The International African American Museum (IAAM) is located on the waterfront site that served as the port of arrival for almost half of all enslaved Africans taken to North America in the 18th and 19th centuries. The museum is dedicated to sharing their important stories and acknowledging their descendants’ cultural contributions.

The exhibition design brings to life the untold stories of African and African American history and connects with audiences on a personal and global level. By basing the museum’s design on the port of arrival, IAAM delivers an immersive experience that honours the sanctity of the location while making history accessible for contemporary visitors.

LOOP Website Platform

The LOOP website platform for attractions by Semantic is entered in the Creative Technology and Guest Journey categories.

LOOP Websites by Semantic

LOOP is a website platform specifically built for attractions, leisure, and tourism brands. It aims to provide a simpler approach to creating and maintaining engaging, user-friendly websites that improve the guest experience. Its clients benefit from easy-to-use websites which are fast to launch, SEO-optimised, user-friendly, and cost-effective.

2024 has been LOOP’s first full year, and the feature-rich platform has already been adopted by attractions such as Watermouth Castle, Twycross Zoo, New Forest Wildlife Park, The Crystal Maze, and Cotswold Farm Park.

The company’s future plans include the integration of advanced eCommerce functionalities and AI-powered personalisation.

Nexus by Gel Blaster

Nexus by Gel Blaster is in the Game On! category.

Nexus by Gel Blaster

By combining state-of-the-art technology, captivating graphics, and adaptable options, Nexus by Gel Blaster provides a unique approach to blaster gaming in family entertainment centres (FECs).

The interactive adventure game features a distinctive glow-in-the-dark arena. In addition, elements such as glowing, soft gellets and illuminated locations engage visitors of all ages. Digital leaderboards and customisable game modes further enhance the experience.

Operators benefit from the game’s scalable, sustainable design. The versatile attraction can be adapted to fit venues of any size, delivering a high-quality experience and maximising investment. Additionally, the gellets are water-based and biodegradable. They leave minimal mess, which results in a quick turnover.

Panasonic 1-Chip DLP Projectors

Panasonic Connect Europe has entered the Panasonic 1-Chip DLP Projector into the Creative Technology category at the Innovation Awards 2024.

Panasonic 1-Chip DLP Projector innovation awards 2024

Panasonic’s 1-Chip DLP projectors surpass expectations for integrators and operators of location-based entertainment. Panasonic’s 2-axis pixel-shifting Quad Pixel Drive technology allows for installation flexibility while producing realistic 4K images that are deep, smooth, and detailed.

The series-leading REQ15 produces up to 15,000lm of brightness, resulting in spectacular 4K images. Its Quad Pixel Drive works with Panasonic’s ET-SWR10 Real-Time Tracking Projection-Mapping System to combine digital and analogue motion in XR attractions or stage shows. Dynamic Contrast boosts the inherent contrast ratio to 25000:1, resulting in deep blacks and dazzling whites that are excellent for immersive experiences.

The Sistine Chapel Heritage exhibition in Warsaw’s PGE National Stadium illustrates the potential of this technology. With this installation, visitors could experience the wonders of the Sistine Chapel outside of Rome for the first time. 

Panasonic and DEM Museums Bring Ancient Ephesus to Life

Panasonic Connect Europe and DEM Museums have submitted their 360-degree multi-sensory immersive experience at the Ephesus Experience Museum in the Immersive Experience – Culture category.

Panasonic Connect ancient Ephesus experience

The Ephesus Experience Museum aspired to offer a compelling, immersive visual experience that would help visitors grasp the historical significance of Ephesus. To achieve this aim, a unique 2,400m2 museum was built among pine forests. This distinctive venue is home to a multi-sensory immersive experience developed by Astel Professional Display Systems in collaboration with Panasonic and content developer Marshmallow Laser Feast. 

The attraction provides an in-depth look into the ancient city’s rich history, from its founding to its height as a major metropolitan centre. A storyteller leads guests through three rooms. Each room uses innovative AV technology to allow visitors to wander the streets of the historic city, admire its architecture, and engage with its residents. 

This fascinating visitor experience incorporates 360-degree projections, 3D soundscapes, and multi-sensory elements like fog and scents to create an entertaining, vivid, and informative experience that transports visitors back thousands of years.

Phantom Peak

The League of Adventure has entered Phantom Peak in the Immersive Experience and Storytelling categories.

Phantom Peak innovation awards 2024

Phantom Peak is London’s first large-scale open-world escape room and immersive experience. This fully realised town is full of strange characters, secrets and stories. Guests spend more than four hours exploring, eating and drinking, and engaging with immersive sets, technology, and live actors.

Powered by a trail system, Phantom Peak employs a unique approach that keeps visitors engaged and moving through the 30,000-square-foot facility. A web app on their phones guides guests through the intricate world’s stories with actors, sets, and interactive technology.

Each new season offers new content, characters and stories that create an ever-changing experience, inviting guests to return.

Richard Gilder Center for Science, Education, and Innovation

Ralph Appelbaum Associates (RAA) has entered The Richard Gilder Center for Science, Education, and Innovation in the Exhibit category at the Innovation Awards 2024.

Richard Gilder Center for Science, Education, and Innovation image Alvaro Keding for American Museum of Natural History
Courtesy Alvaro Keding for American Museum of Natural History

The Richard Gilder Center for Science, Education, and Innovation at the American Museum of Natural History in New York City spans 230,000 square feet. As lead exhibit designer, RAA worked to display its artefacts in ways that were authentic to their natural characteristics.

The galleries include an insectarium with live insects, a sound gallery of “melodies” made by insects in nature, a 1:20 scale suspended resin-sculpted bee hive with integrated audiovisual experiences, and a huge leafcutter ant display that allows visitors to see how colonies work in nature. The butterfly vivarium evokes a natural garden with plants and flowers that attract butterflies. Its temperature and humidity conditions help the butterflies to thrive.

The Louis V. Gerstner, Jr. Collections Core is a vertical feature that spans three stories and 2,500 square feet of floor-to-ceiling collections displays. These include double-sided cabinets that allow visitors to look through and observe scientists at work. Visitors can also see a 19-foot-long vein of crystal quartz mined in Arkansas. This utilises an architectural display design which aims to replicate the vein as found in nature.

Root for Nature

OASIS Immersive Studios’s project in collaboration with National Geographic is entered into the Immersive Experience – Culture and Storytelling – Culture categories.

Root for Nature innovation awards 2024

Root for Nature is a storytelling experience that is both fascinating and highly impactful. Visitors leave with a revitalised sense of connection to the natural environment and a desire to contribute to the protection of our planet.

The experience engages visitors of all ages as it shares the story of our planet’s ecosystems, from the delicate balance of rainforests to the vast, unknown secrets of the ocean. Evocative large-scale projections depict both the grandeur and intricacy of the natural world, from vast vistas to close-ups of individual species. Interactive elements and art installations enhance the narrative further.

Technology is vital to bringing this story to life and enhances rather than overshadows the narrative. From wall-to-wall gesture-based interactivity to motion-sensor interactivity, the technology perfectly interweaves with the storytelling experience. As such, visitors can interact more intimately with the content. This is accompanied by the precise sound design that further enhances the narrative.

Rumble in the Jungle Rematch

Rematch has entered its live immersive experience, Rumble in the Jungle, in the Immersive Experience and Inclusion categories.

Rumble in the Jungle Photos by James North courtesy of Rematch
Photo by James North courtesy of Rematch

Rumble in the Jungle Rematch is a live immersive event that reimagines Muhammad Ali and George Foreman’s legendary fight in Kinshasa, Zaire in 1974. Rematch takes the sporting story and tells it from the Congolese perspective. This educational, passionate, emotional, entertaining, and completely unique experience allows fans to relive the spectacular event firsthand.

The fight is complemented by a reimaged music festival, Zaire 74, which features 9-piece live band The Zaire 74 All-Stars, and numerous zones across 30,000 square feet, enabling audiences to explore Kinshasa and become immersed in the story.

The experience has received worldwide attention, and will be embarking on an international tour.

Scaniverse 4

Scaniverse 4 has been entered into the Blue Sky and Guest Journey categories for the Innovation Awards 2024. by Niantic Inc.

Niantic Inc. Scaniverse. Copyright Niantic Inc.
Copyright Niantic Inc.

Niantic Scaniverse 4 is a free app that enables anyone to create and share 3D scans using cutting-edge technologies.

Gaussian Splats provide a direct digital 3D representation of the scan targets, down to the finest features, such as shadows, reflections, and texture, from various perspectives. Scaniverse’s key feature is the ability to render splats directly on an iPhone or Android device. This is a convenient alternative to uploading huge amounts of raw scan data for cloud processing. Users can capture a scene from all angles, process it, and submit the image to a shared global map.

In addition, the web-based visual editor Niantic Studio allows users to create immersive XR experiences.

Space Marine VR – Defenders of Avarax

Zero Latency VR has submitted Space Marine VR – Defenders of Avarax in the Brand Realisation and Game On! categories.

Space Marine VR – Defenders of Avarax

Space Marine VR: Defenders of Avarax by Zero Latency VR transforms how fans interact with the renowned Warhammer 40,000 universe. This free-roam VR experience was developed in a close partnership with Games Workshop, the creators of the Warhammer 40,000 franchise. It brings the renowned IP to life, immersing players in a way that excites fans while also introducing newcomers to the Warhammer universe.

The experience is available in over 100 Zero Latency venues worldwide and combines a faithful adaptation and ground-breaking VR innovation.

In Space Marine VR – Defenders of Avarax, players’ perspectives move from third-person or strategy-based to first-person VR as they take on the role of genetically modified Space Marines. This immersive approach brings the Warhammer universe’s chaos and passion to life in ways never seen before.

SpaceKart

Innovative anchor attraction SpaceKart is entered into the Blue Sky and Immersive Attractions categories.

SpaceKart innovation awards 2024

SpaceKart has been developed by 360 Karting, Sodikart, and Apex Timing to fit into areas as small as 600 square metres. As a result, this attraction makes go-karting accessible to venues such as bowling centres, trampoline parks, and FECs.

This inclusive gamified social experience is designed to cater for guests of all ages. The unique go-karts offer the first Formula-like driving position in the world, which improves comfort and control. Speed+ technology uses vortexly angled turns to keep drivers on the best course. This makes it possible to overtake on the outer edge. 

Operators benefit from renewed appeal, reduced fleet costs and operational efficiency. 

The National World War II Museum’s Expressions of America

Solomon Group has submitted The National World War II Museum’s Expressions of America night-time event in the Immersive Experience and Spectacular categories.

The National World War II Museum’s Expressions of America innovation awards 2024

The Expressions of America sound and light spectacular at the National WWII Museum in New Orleans uses advanced technology to bring World War II stories to life. 

The show uses a blend of cutting-edge projection mapping, original music, and genuine wartime letters and oral histories. Projections of living murals up to 90 feet tall are shown on the museum’s buildings, immersing visitors in the experiences of soldiers, nurses, factory workers, entertainers, and others who played critical roles during WWII.

This educational and emotional journey recognises the sacrifices and contributions of the WWII generation while also providing a new opportunity for visitors to engage with history.

The NutQuacker

Miral Destinations has entered The NutQuacker at Warner Bros. World Yas Island, Abu Dhabi, in the Brand Realisation and Spectacular categories for the Innovation Awards 2024.

The NutQuacker

Warner Bros. World Yas Island Abu Dhabi’s winter spectacular The NutQuacker is the park’s most ambitious theatrical show to date. It combines the classic charm of well-known cartoon characters with a cast of 50 talented singers, dancers, acrobats, and specialist artists who take audiences on a musical adventure.

The art direction, dance scenes, and memorable music create a magical experience that showcases the talent and commitment of its entire production team. 

A dynamic hologram screen, lighting, sound and smoke effects enhance the visual spectacle. Sequences include a fight scene with Tom and Jerry against a spooky, dimly lit background with smoke and ominous green lights; the “Kingdom of Sweets,” where colourful costumes with confectionary themes create a charming and fanciful setting, and more.

The Paddington Bear Experience

The Path Entertainment Group’s immersive Paddington Bear Experience is entered in the Brand Realisation and Immersive Experience categories.

The Paddington Bear Experience innovation awards 2024

This ambitious 26,000-square-foot experience brings a beloved IP to London’s Southbank.

The immersive, interactive adventure transports guests to Paddington’s world, with iconic scenes ranging from Paddington Station to Gruber’s shop. These are meticulously presented with a cast of talented actors, multimedia, sound effects, olfactory experiences, and a custom soundscape evoking the Peruvian jungle. Additionally, a marmalade festival is held in a three-storey recreation of Windsor Gardens.

Visitors are invited to help Paddington and the Brown family get ready for a very special occasion and take part in tasks and challenges designed to cater for all ages.

The Priddy Family Foundation Freedom Theater

THG Creative has entered the Priddy Family Foundation Freedom Theater at the National World War II Museum in New Orleans in the Exhibit category.

Priddy Family Foundation Freedom Theater THG Creative

The Priddy Family Foundation Freedom Theater is the result of a collaboration between THG Creative and the National World War II Museum in New Orleans. In this immersive experience, visitors explore the story of WWII, the ongoing impact that this historical event has on our world, and the critical importance of protecting our freedom.

The experience combines historical rigour with a compelling storyline and emotional impact. In addition, it features a turntable design that optimises the flow of the audience. The turntable rotates at the beginning of Act 2, allowing a second audience to enter the theatre. As a result, the ticketed attraction can run three cycles per hour. 

Projection mapping uses jagged projection surfaces to represent the world’s broken state before World War II. Throughout the event, trusses holding media monitors move up and down, while deck tracks allow three huge high-resolution LED screens to move in sync with the production. The experience also features an original score, imitation flame effect, and an array of lighting, electromechanical, and scenic elements.

Thrill Island, Icon of the Seas

Thrill Island from Royal Caribbean International is entered in the Storytelling and Themed Environment categories for the Innovation Awards 2024.

Thrill Island Icon of the Seas innovation awards 2024

Icon of the Seas is the world’s biggest cruise ship. Its extensive Thrill Island attraction features Category 6, the largest waterpark at sea with six record-breaking slides and an immersive storm experience, and Crown’s Edge, a unique skywalk/high ropes/thrill ride hybrid. Visitors can also enjoy mini golf, rock climbing, reimagined FlowRider, and the F&B “Basecamp”.

The attraction storyline takes guests to an uncharted island, where rumours abound of visits from famous adventurers of the past. Guests will find hidden treasures left behind by legendary explorers such as Blackbeard, Magellan, and the Wright Brothers. The design of Thrill Island employs storytelling throughout. Visitors can enjoy details such as submarines, lost cargo and fallen palms in the Lost Dunes mini-golf course, as well as Marty, the grumpy parrot at BaseCamp.

Walkthrough PUBG Battlegrounds World Agent

Triotech has submitted the Walkthrough PUBG Battlegrounds World Agent theme park experience in the Brand Realisation and Immersive Attractions categories.

Walkthrough PUBG Battlegrounds World Agent innovation awards 2024

This immersive walkthrough adventure uses projection mapping, advanced simulation technology, and interactive media to meticulously recreate the PUBG (PlayerUnknown’s Battlegrounds) universe.

In this experience, guests take on the role of PUBG agents and participate in high-stakes missions. Working in squads of up to 16 people, players will adventure through three zones. Each has a different 3-minute challenge, including the Motion Simulator, Training Facility, and Interactive Theater.

The attention to detail, from in-game imagery in the queue to real-time mission updates in the control room, reinforces the audience’s emotional connection with the brand. It engages both PUBG fans and newcomers alike. 

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Rebecca Hardy blooloop

Rebecca Hardy

Rebecca Hardy has over 10 years' experience in the culture and heritage sector. She studied Fine Art at university and has written for a broad range of creative organisations including artists, galleries, and retailers. When she's not writing, she spends her time getting lost in the woods and making mud pies with her young son.

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