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Welcome
The Power 10
The blooloop 50
The Judges
The blooloop 50 Museum Influencer List 2025
Museums, art galleries, cultural institutions and heritage sites play a vital role in society as spaces for education and dialogue. They are also, increasingly, a regenerative force, where they can carve out greater relevance and meaning in their communities and beyond.
In politically unstable times, and with the threat of climate change looming large, their role as trusted authorities and educators has never been more important.
We are launching our sixth blooloop 50 Museum Influencer List in association with our good friends at BeWunder. They are experts in creating multisensory experiences with a wide range of media and technology.
The list highlights 50 key individuals whose innovation and creativity are integral in shaping the future of museums.
Who do you think has made a real impact or has been a powerful influence this year?
Header Image: Netherlands Pavilion © Plomp

Museums are evolving spaces where ideas, culture, and technology meet
Felix Erdmann

“At BeWunder, we see museums as evolving spaces where ideas, culture, and technology meet. Supporting the blooloop 50 Museum Influencer List is one way we highlight the change-makers redefining the museum experience.
Their drive to make cultural spaces more engaging and inclusive resonates with our own commitment to meaningful experiences — and we’re proud to support their vision and contributions to the field”.
Felix Erdmann , Entrepreneur & Executive , BeWunder
Museums, art galleries, cultural institutions and heritage sites play a vital role in society as spaces for education and dialogue. They are also, increasingly, a regenerative force, where they can carve out greater relevance and meaning in their communities and beyond.
In politically unstable times, and with the threat of climate change looming large, their role as trusted authorities and educators has never been more important.
We are launching our sixth blooloop 50 Museum Influencer List in association with our good friends at BeWunder. They are experts in creating multisensory experiences with a wide range of media and technology.
The list highlights 50 key individuals whose innovation and creativity are integral in shaping the future of museums.
Who do you think has made a real impact or has been a powerful influence this year?
Header Image: Netherlands Pavilion © Plomp

Museums are evolving spaces where ideas, culture, and technology meet
Felix Erdmann

“At BeWunder, we see museums as evolving spaces where ideas, culture, and technology meet. Supporting the blooloop 50 Museum Influencer List is one way we highlight the change-makers redefining the museum experience.
Their drive to make cultural spaces more engaging and inclusive resonates with our own commitment to meaningful experiences — and we’re proud to support their vision and contributions to the field”.
Felix Erdmann , Entrepreneur & Executive , BeWunder
Museums are evolving spaces where ideas, culture, and technology meet
-Felix Erdmann

“At BeWunder, we see museums as evolving spaces where ideas, culture, and technology meet. Supporting the blooloop 50 Museum Influencer List is one way we highlight the change-makers redefining the museum experience.
Their drive to make cultural spaces more engaging and inclusive resonates with our own commitment to meaningful experiences — and we’re proud to support their vision and contributions to the field”.
Felix Erdmann , Entrepreneur & Executive , BeWunder
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Nick Appelbaum
President
Ralph Appelbaum Associates
Shraddha Aryal
Executive Vice President of Exhibitions
Academy Museum of Motion Pictures
Manal Ataya
Advisor
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Jake Barton
Founder and Chief Creative Officer
Local Projects
Ana Brzezińska
Creative Director EMEA
Moment Factory
Lacy Campbell
Creative Director
Bough House Creative
Aki Carpenter
Vice President and Chief Creative Officer
Ralph Appelbaum Associates
Jenny Cousins
Director
The Food Museum
Brenda Cowan
Professor of Graduate Exhibition and Experience Design
The Fashion Institute of Technology
Reece Davey
Architectural Historian and Content Creator
House of D'vey
Elizabeth Diller
Partner
Diller Scofidio + Renfro
Helen Divjak
Director of Exhibit Development
Luci
Cynthia Doumbia
Senior Director, Business Development
National Geographic Society
Ingūna Elere
Creative Lead & Partner
Design Studio H2E
Clotilde Entrecanales
Global Director
ACCIONA Cultura
Marjan Faraidooni
Chief- Education & Culture & CHRO
Expo City Dubai
Christine Farris
Planning Director
National Animation Museum
Cathy Crane Frankel
Deputy Director for Interpretive Content
National Building Museum
Olivier Goulet
Founder and CEO
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Rhiannon Hiles
Chief Executive
Beamish, The Living Museum of the North
Lucy Holmes
Founder and Creative Director
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Phillip Ihenacho
Director
The Museum of West African Art (MOWAA)
Garfield Ingram
Founder & Principal
MI Concept + Design
Aziz Isham
Executive Director
Museum of the Moving Image
Marilyn Jackson
President & CEO
The American Alliance of Museums
Lynn Kiang
Creative Director and Co-Founder
Dome Collective
Kenneth Lacovara
Founding Executive Director
Edelman Fossil Park & Museum
Diane Lochner
Principal
PGAV
Maribel Ibarra Lopez
CEO
Sietecolores - Ideas Interactivas
Susan Marenoff-Zausner
President
Intrepid Museum
Kate McConnell
Senior Creative Director
THG Creative
Julie Moskalyk
Principal
Moskalyk Consulting
JC Niala
Head of Research, Teaching and Collections
History of Science Museum, University of Oxford
Trent Oliver
Principal + Managing Director
Blue Telescope
Kristi Paatsi
Head
Kalamaja Museum
James Payne
Curator, Gallerist, and Art Historian
Great Art Explained
Elisabet Pons
Creative Director
Mediapro Exhibitions
Tim Reeve
Deputy Director and COO
Victoria and Albert Museum (V&A)
Carrie Reid
President
Dala Projects
Anne Richardson
Chief Experience Officer
Exploratorium
Fabien Rolland
Co-founder & COO
Losonnante
Stella Rollig
General Director
The Belvedere
Steven Rosen
CEO & Founder
Available Light
Nicolas S. Roy
President and Executive Creative Director
Dpt.
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Mori Art Museum
Theo Watson
Partner/Creative Director
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Mariët Westermann
Director and CEO
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President & CEO
Cleveland Museum of Natural History
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Managing Principal
Zubatkin Owner Representation, a Cumming Group Company
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