blooloop is pleased to reveal the blooloop 50 2025 Immersive Influencer list in association with our good friends at Storyland Studios, the full-service storytelling and experience firm and a world leader in the themed entertainment business.
The immersive experience industry continues to expand, and as the sector develops, audiences are becoming more discerning, seeking meaningful, interactive experiences that go beyond superficial impact.
These attractions are reimagining the landscape of storytelling, entertainment, and art, to transport visitors to multisensory worlds.
The third blooloop 50 Immersive Influencer List recognises the creatives, operators, designers, and visionaries who are shaping the definition of immersive experiences.
Announcing the 2025 Immersive Influencer List
The honorees were revealed by Alice Sarsfield-Hall, director, blooloop, and Ben Thompson, chief executive officer, Storyland Locations at Storyland Studios, in a webinar on Thursday, 6 November.
Thompson says: "It really is very inspiring. There are some brilliant people out there, so hats off to everybody on the List.
"And twenty of the fifty are either startups or they're owner-operated companies where that company is less than five years old, which is really thrilling and exciting.
"I noticed a really big trend around convergence, this coming together of skills, experience and background into everything it takes to do a modern experience in 2025."
blooloop would like to thank our team of expert judges for compiling the List:
Julie Freeland, VP global location-based entertainment, Mattel; Darcy Troy Pollack, founder, Swiss Cows LLC; Dorothy Di Stefano, founder/director, Molten Immersive Art; Michaela Ternasky-Holland, director and creative strategist; Marc Zachary, president, Experiential Advisors; and Ben Thompson, chief executive officer, Storyland Locations at Storyland Studios.
