The London Legacy Development Corporation (LLDC) is seeking operators with innovative leisure ideas for Stratford’s Queen Elizabeth Olympic Park.
Per a press release, LLDC is looking for companies that will “enliven the park experience for millions of annual visitors”.
Part of the Queen Elizabeth Olympic Park is East Bank, a £1.1 billion riverside development home to the BBC Music Studios, the Sadler’s Wells dance theatre, UAL’s London College of Fashion, University College London and V&A East.
With the two new university campuses opening this year, the park’s student population will rise to more than 10,000. The new cultural venues will add a further 1.5 million visits every year to the park.
“The park is coming alive with millions of visitors, residents, students and workers,” said Nathan Homer, chief commercial officer at Queen Elizabeth Olympic Park.
“There are significant opportunities to meet the demand for more leisure activities so we want to hear from commercial operators who share our vision to make this one of the capital’s great visitor destinations every single day of the year.
“Our research has shown that people would like diverse attractions from fun, social activities to extreme heart-racing thrills and adventures – and everything in between.
“We’re open to the best innovative ideas so if you feel your business can bring something brilliant to the park then come and talk to us.”
“Enliven the park experience”
Businesses interested in finding out more about the leisure opportunities at the Queen Elizabeth Olympic Park can register their interest here.
Queen Elizabeth Olympic Park already offers landscaped gardens, a programme of arts and events, and the ArcelorMittal Orbit – the UK’s tallest sculpture and the world’s longest and tallest slide tunnel, created by Anish Kapoor and Cecil Balmond.
Earlier this year, the V&A started moving 250,000 objects, 1,000 archives and 350,000 books to its new home, the V&A East Storehouse.
Images courtesy of LLDC and V&A
