Dolly Parton's LBE portfolio is expanding with the new SongTeller Hotel, Dolly's Life of Many Colors Museum, and the first after-hours Halloween event at Dollywood.
Starting with the new hotel and museum in Nashville, reservations are now open for the SongTeller Hotel, and pre-sale tickets are available for Dolly's Life of Many Colors Museum.
Housed under one roof, the hotel and the museum are opening in downtown Nashville in June 2026.
The SongTeller Hotel offers 245 rooms and suites, and promises an immersive experience with Southern-style charm. It also houses two original live music venues, Parton's Live and Jolene's.
"I am very excited about the opening of my Nashville hotel and museum next year," said Parton.
"Broadway has become such a hub of tourism, this felt like the right time to bring something special to all the wonderful activity in Nashville.
"I've always dreamed of being able to create something here in Music City and I know we've found the perfect addition to the city I call home."
As for the museum, this will be the largest exhibition dedicated to Parton to date.
Spanning the third floor of the hotel, more than 20,000 square feet, the museum explores Parton's career across music, film, TV and philanthropy.
"This museum is a place where folks can see my journey through my own eyes – every color, every story, and every dream that brought me here," said Parton.
"I can't wait to welcome visitors from around the world to Nashville to share in my life of many colors."
Over at Dollywood, the park will offer its first after-hours Halloween event next year. Harvey's Boo Bash will take place on 16, 23 and 30 October 2026.
The separately-ticketed event begins at 9pm after Dollywood's Harvest Festival and comes at a time when operators in the attractions industry work to enhance their Halloween experiences.
