Sandbox VR has exceeded $200 million in lifetime sales as it plans to expand its global portfolio of location-based VR venues by more than 50 percent this year.
The San Francisco-based company’s milestone comes after it generated $75 million in sales and welcomed over 1.4 million players across its locations in 2024.
In March of this year, Sandbox VR’s venues attracted more than 150,000 players, and the company expects monthly attendance to grow as it debuts its new stores.
“Reaching $200 million in lifetime sales represents a significant achievement for Sandbox VR and validates our mission to deliver immersive, social VR experiences that bring people together,” said Steve Zhao, CEO and founder of Sandbox VR.
“As we continue to expand globally through our franchise model, we’re seeing unprecedented demand from both operators and consumers who recognize the unique value of our offering.”
Since the beginning of last year, Sandbox VR has sold 83 franchise units, meaning it now has a total of nearly 150 attractions in development with 34 operators.
150 Sandbox VR units in development
The VR company is now operating in more than 55 venues and welcoming more than 117,000 players each month.
This year, the company plans to increase its total footprint by more than 50 percent with the debut of 29 new locations.
“The rapid growth of our franchise program really highlights the power of our business model and the strong demand for premium VR experiences,” said Aylang Lou, senior vice president of stores at Sandbox VR.
“Our franchise partners see the unique value Sandbox VR offers – from our proprietary tech and exclusive content to our proven operational model that delivers impressive results.”
Sandbox VR sites offer immersive experiences using patented motion-tracking technology to capture the movements of players’ entire bodies and a high-quality haptic system for complete immersion.
At Sandbox VR locations, guests use their bodies as game controllers after stepping into various virtual worlds.
Images courtesy of Sandbox VR
