Merlin CEO Fiona Eastwood says China is "very important market" Date 16th April 2025 Read time | 2 min read Category Legoland
Kay Elliott Architects submits experience-led hospitality design for Chester Racecourse Date 21st March 2025 Read time | 2 min read Category Architecture
Chinese streaming service iQIYI breaks ground on first theme park Date 14th March 2025 Read time | 2 min read Category Theme park construction
greenloop 25 - tickets now on sale Date 13th March 2025 Read time | 2 min read Category Sustainability
John Wick immersive experience opens at Area15 in Las Vegas Date 13th March 2025 Read time | 2 min read Category Immersive experiences
Man Utd announces new 100,000-seat stadium near Old Trafford Date 12th March 2025 Read time | 3 min read Category Brand experiences
Academy Museum to mark Jaws' 50th anniversary with new exhibition Date 7th March 2025 Read time | 2 min read Category Brand experiences
Merlin opens new Peppa Pig theme park in Texas Date 3rd March 2025 Read time | 4 min read Category Merlin Entertainments
Red Raion showcases Wonderla collaboration in new video Date 17th February 2025 Read time | 2 min read Category Brand experiences
Warner Bros. plans new Harry Potter studio tour in Shanghai, China Date 12th February 2025 Read time | 2 min read Category Harry Potter
Minecraft coming to London this spring as new interactive experience Date 5th February 2025 Read time | 2 min read Category Brand experiences
Harry Potter studio tour introduces tactile tours for visually impaired visitors Date 4th February 2025 Read time | 2 min read Category Accessibility
Riyadh Season 2024 launches new Harry Potter pop-up experience Date 4th February 2025 Read time | 2 min read Category Harry Potter
Sandenburg-DST creates Balashi Beer Experience in Aruba Date 31st January 2025 Read time | 2 min read Category Brand experiences
Van Gogh Museum partners with Lego on new 'Sunflowers' set Date 28th January 2025 Read time | 2 min read Category Retail and leisure
Winners of the 2024 blooloop Innovation Awards announced Date 17th January 2025 Read time | 11 min read Category Awards
Brand Experience Center Conference 2025: final tickets on sale Date 15th January 2025 Read time | 4 min read Category Brand experiences
Leveraging a theme park IP: the next chapter of the legend of Nemesis Author Graham Speak Category Roller coasters
Set-jetting in 2025: turning travel’s big trend into your brand’s opportunity Author Ellen Mullen Category Brand experiences
Building authentic connections: lessons from the Brand Experience Center Conference Author Ella Baskerville Category Brand experiences
Reimagining sports venues: entertainment, retail, and dining as catalysts for growth Author Tyler Rizzo Category Destination development
Busting an IP myth: why brand licensing is more than just kids characters at play Author Graham Speak Category Brand experiences
