Warner Bros. plans new Harry Potter studio tour in Shanghai, China Date 12th February 2025 Read time | 2 min read Category Harry Potter
Minecraft coming to London this spring as new interactive experience Date 5th February 2025 Read time | 2 min read Category Brand experiences
Harry Potter studio tour introduces tactile tours for visually impaired visitors Date 4th February 2025 Read time | 2 min read Category Accessibility
Riyadh Season 2024 launches new Harry Potter pop-up experience Date 4th February 2025 Read time | 2 min read Category Harry Potter
Sandenburg-DST creates Balashi Beer Experience in Aruba Date 31st January 2025 Read time | 2 min read Category Brand experiences
Van Gogh Museum partners with Lego on new 'Sunflowers' set Date 28th January 2025 Read time | 2 min read Category Retail and leisure
Winners of the 2024 blooloop Innovation Awards announced Date 17th January 2025 Read time | 11 min read Category Awards
Brand Experience Center Conference 2025: final tickets on sale Date 15th January 2025 Read time | 4 min read Category Brand experiences
Aardman announces collaboration with Spacetoon Date 8th January 2025 Read time | 2 min read Category IP
Sony planning 'The Last of Us' immersive LBE experience Date 7th January 2025 Read time | 2 min read Category Immersive experiences
Disney considers adding 'The Simpsons' lands, attractions to theme parks Date 6th January 2025 Read time | 2 min read Category Brand experiences
Lionsgate's new John Wick Experience to open at Area15 next month Date 3rd January 2025 Read time | 2 min read Category Attractions business
Innovation in brand realisation at the Festival of Innovation Date 2nd January 2025 Read time | 3 min read Category Events
2024 blooloop Innovation Awards website now live Date 20th December 2024 Read time | 2 min read Category Awards
Bluey is heading to Disney's US theme parks and cruise line Date 20th December 2024 Read time | 2 min read Category Brand experiences
EAG Expo 2025 to host world debut of Bluey licensed children's ride Date 19th December 2024 Read time | 2 min read Category Brand experiences
blooloop Festival of Innovation speakers announced Date 12th December 2024 Read time | 3 min read Category Events
Adirondack Studios reflects on making a scene in 2024 Date 10th December 2024 Read time | 5 min read Category Attractions business
Leveraging a theme park IP: the next chapter of the legend of Nemesis Author Graham Speak Category Roller coasters
Set-jetting in 2025: turning travel’s big trend into your brand’s opportunity Author Ellen Mullen Category Brand experiences
Building authentic connections: lessons from the Brand Experience Center Conference Author Ella Baskerville Category Brand experiences
Reimagining sports venues: entertainment, retail, and dining as catalysts for growth Author Tyler Rizzo Category Destination development
Busting an IP myth: why brand licensing is more than just kids characters at play Author Graham Speak Category Brand experiences
