Sony planning 'The Last of Us' immersive LBE experience Date 7th January 2025 Read time | 2 min read Category Immersive experiences
Disney considers adding 'The Simpsons' lands, attractions to theme parks Date 6th January 2025 Read time | 2 min read Category Brand experiences
Lionsgate's new John Wick Experience to open at Area15 next month Date 3rd January 2025 Read time | 2 min read Category Attractions business
Innovation in brand realisation at the Festival of Innovation Date 2nd January 2025 Read time | 3 min read Category Events
2024 blooloop Innovation Awards website now live Date 20th December 2024 Read time | 2 min read Category Awards
Bluey is heading to Disney's US theme parks and cruise line Date 20th December 2024 Read time | 2 min read Category Brand experiences
EAG Expo 2025 to host world debut of Bluey licensed children's ride Date 19th December 2024 Read time | 2 min read Category Brand experiences
blooloop Festival of Innovation speakers announced Date 12th December 2024 Read time | 3 min read Category Events
Adirondack Studios reflects on making a scene in 2024 Date 10th December 2024 Read time | 5 min read Category Attractions business
EPIC Entertainment Group transforms holiday experiences at numerous leading US locations Date 6th December 2024 Read time | 3 min read Category Christmas
Superplastic's new ‘Dopeameme’ experience opens at Area15 Date 29th November 2024 Read time | 2 min read Category Immersive experiences
Airbnb 'Gladiator' experience at Colosseum criticised by Italian officials Date 22nd November 2024 Read time | 2 min read Category Brand experiences
RWS Global announces ambitious plan for international growth Date 20th November 2024 Read time | 4 min read Category Attractions business
Blacklist and Lionsgate collaborate on location-based entertainment concepts Date 19th November 2024 Read time | 2 min read Category Brand experiences
Red Raion creates new CGI film in partnership with Wonderla Date 19th November 2024 Read time | 2 min read Category CGI
Minecraft LBE experiences coming to Merlin theme parks, new locations Date 19th November 2024 Read time | 2 min read Category Merlin Entertainments
Man City adds new steel structure to Etihad Stadium Date 18th November 2024 Read time | 2 min read Category Brand experiences
Bluey's World immersive experience opens in Brisbane, Australia Date 12th November 2024 Read time | 2 min read Category Brand experiences
Leveraging a theme park IP: the next chapter of the legend of Nemesis Author Graham Speak Category Roller coasters
Set-jetting in 2025: turning travel’s big trend into your brand’s opportunity Author Ellen Mullen Category Brand experiences
Building authentic connections: lessons from the Brand Experience Center Conference Author Ella Baskerville Category Brand experiences
Reimagining sports venues: entertainment, retail, and dining as catalysts for growth Author Tyler Rizzo Category Destination development
Busting an IP myth: why brand licensing is more than just kids characters at play Author Graham Speak Category Brand experiences
