Academy Museum to mark Jaws' 50th anniversary with new exhibition Date 7th March 2025 Read time | 2 min read Category Brand experiences
Merlin opens new Peppa Pig theme park in Texas Date 3rd March 2025 Read time | 4 min read Category Merlin Entertainments
Red Raion showcases Wonderla collaboration in new video Date 17th February 2025 Read time | 2 min read Category Brand experiences
Warner Bros. plans new Harry Potter studio tour in Shanghai, China Date 12th February 2025 Read time | 2 min read Category Harry Potter
Minecraft coming to London this spring as new interactive experience Date 5th February 2025 Read time | 2 min read Category Brand experiences
Harry Potter studio tour introduces tactile tours for visually impaired visitors Date 4th February 2025 Read time | 2 min read Category Accessibility
Riyadh Season 2024 launches new Harry Potter pop-up experience Date 4th February 2025 Read time | 2 min read Category Harry Potter
Sandenburg-DST creates Balashi Beer Experience in Aruba Date 31st January 2025 Read time | 2 min read Category Brand experiences
Van Gogh Museum partners with Lego on new 'Sunflowers' set Date 28th January 2025 Read time | 2 min read Category Retail and leisure
Winners of the 2024 blooloop Innovation Awards announced Date 17th January 2025 Read time | 11 min read Category Awards
Brand Experience Center Conference 2025: final tickets on sale Date 15th January 2025 Read time | 4 min read Category Brand experiences
Aardman announces collaboration with Spacetoon Date 8th January 2025 Read time | 2 min read Category IP
Sony planning 'The Last of Us' immersive LBE experience Date 7th January 2025 Read time | 2 min read Category Immersive experiences
Disney considers adding 'The Simpsons' lands, attractions to theme parks Date 6th January 2025 Read time | 2 min read Category Brand experiences
Lionsgate's new John Wick Experience to open at Area15 next month Date 3rd January 2025 Read time | 2 min read Category Attractions business
Innovation in brand realisation at the Festival of Innovation Date 2nd January 2025 Read time | 3 min read Category Events
2024 blooloop Innovation Awards website now live Date 20th December 2024 Read time | 2 min read Category Awards
Bluey is heading to Disney's US theme parks and cruise line Date 20th December 2024 Read time | 2 min read Category Brand experiences
Developing character brand IP is a serious business: Mack's Tobias Mundinger Author Graham Speak Category IP
Leveraging a theme park IP: the next chapter of the legend of Nemesis Author Graham Speak Category Roller coasters
Set-jetting in 2025: turning travel’s big trend into your brand’s opportunity Author Ellen Mullen Category Brand experiences
Building authentic connections: lessons from the Brand Experience Center Conference Author Ella Baskerville Category Brand experiences