XP Land, a firm that brings together creatives, experience makers, brand leaders, IP owners, and venues to tell live, immersive stories, is now inviting experiential innovators from around the world to apply for the next XLIST, which highlights the most creative visionaries in the experiential industry.
XP Land aims to uplift and honour the creative professionals and enterprise groundbreakers driving the thriving experiential economy. The XLIST highlights the visionaries who bring people together in imaginative and remarkable ways.
It is a comprehensive list of worldwide industry leaders, innovators, and pioneering creatives who execute transformative projects and operate within the experiential ecosystem, encompassing attractions, destinations, travelling productions, festivals, summits, conferences, spectacles, cultural events, digital and immersive experiences, as well as brand and experiential marketing.
Nominations now open
Nominations are open now, here. Those interested can nominate themselves, colleagues, or deserving collaborators who have executed one or more experiential projects in-market within the last two years.
Each nomination costs $199, reduced to $149 if completed by 28 February 2025 at 11:59 pm ET. The application deadline is 31 March 2025. XP Land’s editors, alongside a council of industry leaders from Amazon Music, Area15, Cosm, Expedia, Essence Ventures, Factory 360, Fast Company, Forbes, Killian & Co., MA+ Group, Moment Factory, Sephora, Siegel+Gale, and Warner Music Group, will select the XLIST.
The announcement of the XLIST will take place in May 2025.
Experiential is a booming $3.6 trillion sector (source: Verified Market Research; growth by 2031) encompassing art, fashion, sports, culinary experiences, entertainment, music, wellness, and more. XP Land provides recognition, community, and networking opportunities for leaders, innovators, and visionaries in these vibrant industries.
The first XLIST highlighted groundbreaking creatives and storytellers such as Brent Bushnell, Es Devlin, Imani Ellis, and CJ Hendry, along with influential brand leaders like Lisa McKnight (Mattel), Desiree Perez (Roc Nation), Greg Lombardo (Netflix), Annie Zhang (Roblox), and others. Read the full list here.
Public School and Lasso Studio sponsor the XLIST.
Last year, XP Land held the first-ever experiential upfronts event in May in partnership with C2 Montréal. Read more here.
