Ensing, a highly experienced designer of complex, multi-system environments, has created the series to support owners, CEOs, boards, and delivery teams responsible for commissioning, approving, and operating intelligent venues at scale.
Rather than exploring consumer novelty, the series focuses on governance, accountability, and real-world implementation across multi-vendor ecosystems.
Hyper-Personalized Venues: A CEO’s Guide to AI, Privacy, and World Models (CEO companion) has launched today (2 February). The Kindle edition is available at an introductory price for the first 48 hours.
This will be followed by the launch of The World Model: Governed AI for Hyper-Personalized Venues (700-page reference manual for implementers) on 10 February.
For CEOs and delivery teams
Personalisation is now a basic expectation in physical venues, and governance has emerged as the new constraint.
Visitors expect highly personalised experiences on their phones and other devices, but when they enter museums, attractions, visitor centres, and destination districts, everything returns to an anonymous setting.
It is vital to close this gap; however, doing so without governance can lead to accidental surveillance.
Built for real projects and multi-vendor reality, this two-book series helps owners and delivery teams manage this shift.
Launched today, Hyper-Personalized Venues: A CEO’s Guide to AI, Privacy, and World Models (CEO companion) is written for CEOs, boards, owners’ representatives, senior designers, and leaders who approve scope and inherit accountability.
Through practical vocabulary, this book helps CEOs avoid inadvertently commissioning surveillance and establish boundaries that withstand handovers, updates, and vendor churn.
It covers:
- Clear, venue-specific definitions of personalisation (not a phone app metaphor)
- Consent boundaries that are explained and enforced operationally
- Guardrails to prevent vendor drift (as each subsystem expands data use over time)
- Procurement and design-review language that aligns teams early
- Retention, forgetting, and purpose limitation are treated as design inputs.
It also discusses why governance is now non-negotiable:
- Multi-vendor delivery increases drift, unless boundaries are operationally enforced
- Owners inherit risk after handover, and so governance must survive updates, vendor churn, and years of operations
- Privacy obligations are well established in the EU/UK, and enforcement realities now matter for identity-driven experiences at scale in regions such as Saudi Arabia and the UAE.
The World Model: Governed AI for Hyper-Personalized Venues (700-page reference manual for implementers) offers a reference edition for those who build and integrate, including technical directors, AV/interactive/show control engineers, software and data teams, commissioning leads, and operators.
It aims to reduce ambiguity and prevent the most common failure mode in personalisation projects: impressive demonstrations that fail under real operational constraints.
Clarification for technical readers and risk reviewers: WorldModel is presented as a governing architecture, not an implemented end-to-end product. This is by design.
In October, Mad Systems announced the appointment of Lisa Jey Schanley as senior business development and strategic accounts director. With extensive expertise in business development, marketing, and PR, she will lead strategic partnerships and grow key accounts, while enhancing Mad Systems' storytelling and market visibility.
Image credit: Paul Hiffmeyer
