IAAPA Expo Asia 2025 will take place at Shanghai New International Expo Centre in Shanghai, China. The education sessions are held from 30 June to 3 July. Meanwhile, the show floor will be open from 1 – 3 July.
IAAPA Expo Asia is the leading trade show for the attractions sector within the Asia-Pacific region, bringing together professionals from theme parks, water parks, family entertainment centres, museums, and more. Organised by the International Association of Amusement Parks and Attractions (IAAPA), this event provides a platform for networking, innovation, and education.
Every year, the expo showcases the latest trends, technologies, and products that are shaping the future of immersive entertainment. Visitors can navigate a show floor filled with innovative displays. They can also gain knowledge from expert-led educational sessions designed to address the region’s distinct challenges and opportunities.
As Asia’s attractions industry continues to grow, IAAPA Expo Asia remains a key event for leaders looking to stay ahead in a swiftly evolving landscape.
Ticketed events at IAAPA Expo Asia 2025
A range of special events will take place throughout IAAPA Expo Asia, including tours, workshops, networking opportunities and more.
On Saturday 28 June and Monday 30 June, there is a sold-out EDUTour taking in the new Legoland Shanghai Resort. This offers a unique opportunity to explore the newest world-class attraction in Shanghai. It will also feature sneak peeks into its innovative design and operations.
On Monday, the IAAPA Safety Institute will be taking place all day. This is followed by the Safety Corner session on Tuesday 1 July. Here, attendees can discuss safety challenges and seek advice from an IAAPA APAC Safety Committee member and Linda Freeman, IAAPA safety director.
The Opening Reception is on the evening of Tuesday 1 July at Shanghai Disney Resort.
On Wednesday 2 July, the day begins with the Leadership Breakfast. This will feature insights from Jill Estorino, president and managing director of Disney Parks International. The same day also sees a Lunch and Learn session featuring Cecilia Qin, VP of Trip.com.
Meanwhile, attendees at the start of their careers can opt to attend the Young Professional Corner on Wednesday. Here they will meet the Young Professional Award winners from the Asia-Pacific region.
There is also the two-day IAAPA Institute for Attractions Professionals taking place on Thursday 3 and Friday 4 July. Designed for individuals with five years or fewer of experience in attractions, this intensive, two-day in-person course combines classroom instruction led by industry experts with group activities.
Highlights from the agenda
Tuesday 1 July
Firstly, the Opening Ceremony will take place on Tuesday at 9.15, before a full day of educational sessions. Highlights include Building Robust Operations and Maintenance Programs with Integrated Quality Assurance, focused on recent safety incidents and the critical role of robust operations and maintenance programs. Speakers include Joe Relich of Universal Studios Japan and IAAPA’s Linda Freeman.
In From Farm to Disney Table: Create Dining Experiences with the Audience and Community in Mind, delegates will learn how business operators can connect with their audience by selecting and using local speciality farm products while simultaneously supporting and empowering local development. The speakers are Nelson Zhang and Philippe Daue from Shanghai Disney Resort.
In a Solution Spotlight: TAIT – Engineering the Art of Experience, TAIT‘s Shen Ce and Tina Blakeney will discuss how to craft immersive worlds through the seamless integration of story, design, and innovation.
Later in the day, Eva Au Yeung of Ocean Park Corporation and Jason Ramsburg from Universal Beijing Resort will lead a session called Timeless Appeal: The Power of Live Entertainment in Theme Parks. This explores actionable strategies for parks of all sizes to refresh shows, leverage IP, and maximise impact on a budget.
In Bridging Global Standards & Local Culture: Best Practices for Asia’s Amusement Industry, Andrea Galeazzi of Ramayana Water Park will unpack cultural barriers and solutions for integrating global best practices into Asia’s unique markets.
Wednesday 2 July
One session not to miss on Wednesday morning is Smarter Investments: Maximizing ROI in Asia’s Attraction Market. Attendees will learn how to optimise budgets and space while delivering high-quality experiences. Speakers include Eric Lee of Unbound and Eric O’Rourke from FORREC, as well as James Kennard of Leisure Development Partners and Natalie Chan from Hasbro.
Asia-Pacific FEC Evolution: Social Entertainment as a Growth Catalyst will examine the dynamic shifts shaping FECs across the Asia-Pacific region. Speakers include Ginna Xu of Shanghai NEOBIO Holdings Limited, Harry Lu from Sindrax Technology Co., Ltd., Nesh Selva from Timezone Singapore and Vietnam and Pitiphatr Buri of Beat Active.
In a Solution Spotlight called DOF Robotics – Edutainment in Digital Attractions: Efficient Way of Entertainment, attendees can learn about the growing power of edutainment. Led by Mirsat Satis, this will also show how the firm is incorporating edutainment across its latest projects.
Unlock the Magic: Bring Storytelling to Life will offer Zootopia at Shanghai Disney Resort as a case study on how operators can create a holistic experience with all touchpoints – from attractions and ride experiences, to entertainment, shopping, and dining. This will include insights from Disney’s Di He, Jacko Cheung, Molly Jin, Ray Wang and Olivia Kang.
The next Solution Spotlight, from Brogent Technologies Inc., is Redefining the Flying Theater – Digital ambassadors of Natural and cultural heritage. Brogent’s Stefan Rothaug will present the company’s revolutionary flying theatre experience.
Beyond the Ordinary: Global Innovations Shaping the Future of Parks, Museums, Zoos & Aquariums will explore how leading parks, museums, zoos, and aquariums worldwide are revolutionising the guest experience through groundbreaking exhibits and transformative experiences.
Speakers are Emily Howard of PGAV Destinations, Peta Wittig from Peta Wittig Consulting, and Ruth Read of blooloop.
Thursday 3 July
In Elevating Guest Service: Turning Vision into Action, speakers will discuss how parks and attractions can translate service principles into daily operations, establish effective training programs, and empower employees to create meaningful guest interactions.
This will include insights from Alan Kwok of Shanghai Disney Resort and Anthony Blitch from Hong Kong Disneyland, as well as Edith Lam from Universal Beijing Resort and Olivia Kang from Shanghai Disney Resort.
In the afternoon, another highlight is Global IP Trends: Crafting Universally Appealing Experiences. This will look at how global IP trends are transforming guest experiences in the attractions industry. Speakers are Evi Sari of WildBrain CPLG, Hang Zhangi from Qiyi, Linda Hung of FORREC and Yael Coifman from Leisure Development Partners.
Attendees can learn from Mandai Wildlife Group in Case Study: Collaborative Success in Launching Adventure Experience in a Wildlife Park. Speakers include David Lim of Tomorrow Entertainment, Kay Tsai of Mandai X and Zishan Amir from Zrg Adventures & Consulting.
International Sustainability Practices and Localization in the Attractions Industry in China is a session organised by the Consulate General of Canada in Shanghai. This panel features Canadian exhibitors from IAAPA Expo Asia 2025, showcasing cutting-edge sustainability practices in the attractions industry.
Speakers include Greg White of ProSlide, Kelven Tan from Dynamic Entertainment Technology (Shanghai) Ltd, Onno Meeter from WhiteWater, William Wang of FORREC and Stanton Wong from Reset.
Press conferences
Several press conferences are scheduled to take place throughout IAAPA Expo Asia 2025.
On Tuesday 1 July 2025 at 11 am, DOF Robotics will unveil its latest innovations and strategic milestones. This includes the upcoming launch of Mars Odyssey, a new Immersive Tunnel project in Canada. The company also has plans for a public offering in Istanbul.
ZIERER will hold a press conference on Tuesday at 12.20. The company introduced a new attraction last year and has confirmed the first sale in Asia to Tobu Zoo, Japan. During the press conference, it will highlight this new type of interactive family attraction. The presentation will also be supported by visuals that illustrate how the client has defined the theme of the ride.
Brogent Technologies will also host a press conference on Tuesday at 2 pm. The company is introducing a brand-new type of flying theatre designed for maximum efficiency and impact. This innovative attraction features a compact size and fast ride flow. It also features rapid ROI for venues looking to deliver a high-quality flying experience with optimised operations.
At 2.45 pm on Tuesday, ProSlide Technology will spotlight the latest advancements elevating water ride design and guest experience across APAC. From immersive family attractions to next-gen propulsion and culturally inspired design, the company’s lineup is engineered for impact, blending guest appeal, operational efficiency, and rich storytelling.
Exhibitors not to miss at IAAPA Expo Asia 2025
accesso – booth #1238
accesso Technology Group PLC, a leading technology provider for attractions worldwide, will present its latest technology solutions designed to enhance operational efficiency and create connected guest experiences.
This includes accesso Horizon, the powerful, all-in-one ticketing and experience management platform, and accesso Freedom, a cloud-native point-of-sale system offering unmatched flexibility. Visitors can also discover accesso Passport, a robust eCommerce and mobile ticketing solution, and accesso LoQueue, a true virtual queuing platform that reduces wait times and increases guest satisfaction.
Recently, accesso has been selected as the guest experience technology provider for the Qiddiya giga-project in Saudi Arabia.
Attendees can meet Steve Drake, senior vice president of global initiatives, and Andrea Bisi, vice president of international sales, at the booth, and can book time via email.
Alterface – booth #1229
Alterface, a leader in interactive technology, is showcasing its renowned interactive dark rides, theatres, and walkthroughs. It will also present its most recent achievements, including two major openings in Asia and Europe.
Action League Popcorn Revenge, now open at Suzhou Paradise Forest World in China, is a world-first attraction. This combines competitive gameplay with ultra-dynamic multi-axis rotation, bringing a new level of interactive entertainment to LBE venues. It features fast-paced team competition and interactive shooting, as well as the unique sensation of a rotating platform.
Designed with affordability in mind, Action League delivers high-quality, engaging entertainment within a budget-friendly framework for operators.
In Europe, Alterface also strengthens its long-standing partnership with Merlin Entertainments through the opening of Imagination Express. This is the 28th interactive dark ride delivered to a Lego Discovery Centre.
This attraction is part of the very first next-generation Lego Discovery Centre. It officially opened its doors on June 13 in Hamburg’s HafenCity, Germany. Designed as a colourful and compact family ride, Imagination Express takes guests on a journey through an oversized Lego world, from a giant bubble bath to the plug hole, deep into a brick-built ocean, and finally out into the vastness of outer space.
With playful storytelling and hands-on interactivity, the ride provides a magical experience for both children and their parents.
Stephane Battaille, CEO; Etienne Ducrot, managing director, APAC; Titus WK Tang, head of operations-Asia; Yvonne Yi, business developer (Greater China); and Tina Zhao, sales manager, will attend. Attendees can book meetings by email.
Axess – booth #1646
Axess, a leading provider of sales, ticketing, and access management solutions for the visitor attractions industry, will exhibit products including the Axess SMART TERMINAL 600 with Flap Glass, AX500 Smart Gate NG with Turnstile, Mobile Pallet, WiFi, and Facial Recognition Module, as well as Flap Paddle.
Recent projects that the company has worked on include L+Snow Indoor Ski Theme Resort, Genting Snow Park and Fosun Taican ALPS Resort, all in China. It has also provided solutions for Legoland Water Park in Italy and SeaWorld Abu Dhabi in the UAE.
Visitors to the booth can meet Yisheng Xu, general manager, China, and Christian Müller, head of business unit attractions.
Axess also recently shared details on how it can empower venues with intelligent solutions that provide reliable, efficient data management.
DOF Robotics – booth #1408
DOF Robotics, a producer of dynamic simulation platforms, will exhibit at IAAPA Expo Asia 2025.
At the booth, as well as at the aforementioned press conference and solution spotlight session, the team will demonstrate how DOF Robotics is pushing the boundaries of amusement technology.
Immersive Tunnel – Mars Odyssey: A Journey Beyond Earth invites visitors to embark on a full-scale mission to Mars. It places them in a 270-degree cinematic environment enhanced by DOF Robotics’ signature 6-DOF motion system, as well as atmospheric effects, and surround sound. It will debut in Ottawa, Canada.
A major milestone is being celebrated on home ground with the first Flying Theatre installation in Türkiye, located in Antalya. This features breathtaking visuals and advanced motion platforms, welcoming audiences into the skies of Türkiye and beyond. It is designed to celebrate both local culture and global innovation.
In 2026, DOF Robotics will open new regional offices in London and Shanghai, strengthening operations across Europe and Asia. These hubs will deepen client relationships and enable faster, more tailored service in key markets. With more than 50 active R&D projects, DOF Robotics is continuously reinventing the future of amusement.
DOF Robotics also exhibited at both China Beijing Attractions Expo (CAE Beijing) 2025 and the IAAPA Middle East Trade Summit 2025 in Riyadh, Saudi Arabia. In addition, the company was recently named in the Deloitte Technology Fast 50 Turkey 2024 list. This recognises the fastest-growing technology companies in Turkey.
Embed – booth #1230
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will also attend.
The company launched the Embed Ecosystem, its collective of integrated cashless payment solutions, at Amusement Expo International 2025. It will present new updates to its product line-up for hyper-customisation and deeper integrations at IAAPA Expo Asia 2025, as well as other key industry events throughout the year.
“Guests, experiences, staff, operations, bookings, payments, sales, reports—the integration of these tech components is critical to the success of an FEC,” says Renee Welsh, CEO.
“The Embed Ecosystem is designed to redefine and elevate the way these interact and integrate with each other, enabling and empowering operators to create the ultimate cashless, cloud-based system that exceeds their business needs for a seamless guest experience.”
Rob McMenamin, general manager for EMEA; Chew Kai Lin, head of strategic accounts and APAC; and Eka Noormaat, sales account executive, will be at the booth, and meetings can be scheduled here.
Environmental Street Furniture – booth #2821
Environmental Street Furniture (ESF), a supplier of exterior street furniture products, will be at the Experience UK stand. During the event, it will highlight products listed on its new website, themebenches.com. This range of themed benches has been designed to spark joy, inspire imagination, and turn outdoor spaces into destinations.
Recently, the firm provided themed benches for Hong Kong Disneyland.
Earlier this month, ESF revealed its new Environmental, Social, and Governance (ESG) initiative, named ‘ESG by ESF’. This has been developed to help organisations meet their Scope 3 emissions reduction and Net Zero targets. The extensive range of sustainable street furniture offerings includes 100% recycled plastic products, solar-powered solutions, and wind energy technologies.
CEO Alan Lowry and Alana Forrest will be on the stand. Meetings can be organised by email.
ETF Ride Systems – booth #1328
ETF Ride Systems, a leading ride designer and manufacturer, offers a broad range of ride concepts. Trackless or track-bound rides, a ride in the water, on the ground, elevated or suspended, all ride concepts have the flexibility to integrate specific customer requirements. The company offers high-quality decorations to merge discreetly into the park’s backdrop or to represent a particular theme.
The team will present its latest development, the ETF Dynamic Mover. A new high-end vehicle in the company’s trackless family, it features faster acceleration and deceleration, omnidirectional driving capabilities, increased passenger cabin rotation, and the ability to navigate inclines. It operates with an advanced optical navigation system, offering a flexible track layout that is only limited by imagination.
This is ETF’s new navigation technology, next to its embedded and trusted guide wires.
As well as the company’s new projects, attendees can also explore its well-established and trusted concepts and ongoing projects. For example, The Enchanted Greenhouse at Six Flags Qiddiya City.
Jos Sloesen, CSO, will be at the booth to discuss how ETF’s people movers can meet operators’ needs and enhance their attractions. Meetings can be booked by email.
Huss Park Attractions – booth #1407
Huss Park Attractions, the German ride manufacturer, will also exhibit at IAAPA Expo Asia 2025. The company has supplied over 45 attractions to amusement parks in China over the last two decades. Two of the most recent additions are the family-friendly Giant, aka King Kong, at Fantasy Valley Xiangyang and the thrill ride Top Spin Suspended at Happy Valley Nanjing.
King Kong features interesting movements, a striking design, and engaging special effects. The concept is inspired by the iconic King Kong movie, featuring a giant gorilla who appears to lift the ride gondola into the air.
Riders board the gondola on the floor. Then the giant King Kong figure begins to stand, lifting the gondola simultaneously. Once upright, he shakes the gondola, producing gentle swinging movements. Once the riders reach the head of King Kong, special effects include sound, mist, shining eyes and seat vibrators.
Perfect Storm at Happy Valley Nanjing is a Top Spin Suspended model. It features 38 seats arranged in a back-to-back (B2B) configuration, with each row facing in the opposite direction.
This state-of-the-art suspended seating setup offers an exhilarating, floorless gondola experience, amplifying the sensation of freedom. It enables different ride patterns, like pendulum movements of the gondola, as well as circular rotations from any angle, abrupt turns upon releasing the drum brake, and multiple spins around its suspension axis. Top Spin Suspended also includes special effects.
Another recent example is the new Toxicator ride at Alton Towers Resort in the UK. This is the highest Top Spin ride of its kind.
Mirko J. Schulze, CEO; André Warnecke, managing director; Lars L. Hartmann, chief sales and creative officer; and Hongyu Xie, director of sales, China, will be in attendance.
Katapult – booth #2821
Katapult, the international guest experience design agency, will be meeting regional clients and showcasing its theme park design expertise. It will also be highlighting its experiential concept collaboration with Aardman Animations.
Phil Higgins, co-founder and chief creative officer, will be at the booth, alongside Cathy Laing.
Earlier this year, Katapult revealed research findings that a quarter of theme park guests would consider living permanently in a theme park or resort. The study was carried out as part of the Katapult Leisure and Attractions Trends Report 2030. This examined the impact of visitor behaviour on the industry over the next five years.
Kingsmen – booth #1656
Kingsmen, a leading creator of experiences, will also be at IAAPA Expo Asia 2025, to showcase how creativity and design bring stories to life.
With over 45 years of integrated capabilities, Kingsmen delivers seamless and innovative experiences that connect, engage, and inspire, offering end-to-end creative solutions for brands worldwide.
Recent notable projects include The Cavern @ Rainforest Wild Asia, the thematic F&B and retail experience at Mandai Bird Paradise, Illumination’s Minion Land at Universal Studios Singapore, and the highly anticipated Singapore Oceanarium, opening 23 July.
Kingsmen’s management and directors will be in attendance, and attendees can contact them via email ahead of the show.
Lagotronics – booth #1242
Lagotronics Projects, the media-based attractions specialist, will showcase its latest interactive attractions. Visitors to the booth can explore groundbreaking solutions designed to engage passive audiences and turn them into active participants.
This includes the Gameplay Theater, an innovative, high-capacity rotating dark ride that combines immersive storytelling with replayable interactive gameplay. Following successful installations at both Europa-Park (Grand Prix EDventure) and Paultons Park (Ghostly Manor), this new format has demonstrated its appeal across various themes and audiences.
Lagotronics will also present the GameChanger. This is a compact, rotating dark ride that delivers engaging, competitive gameplay across multiple themed scenes, ideal for FECs, malls, and smaller parks.
From interactive dark rides to turnkey AV and show control systems, Lagotronics Projects offers tailored solutions for every kind of venue.
Delegates can connect with Tom Bouwens, sales manager; Michael Thiesen, account manager, leisure; and Rachel Xu, general manager, Lagotronics Projects Technology Shanghai Co. Meetings can be booked by email.
Martin & Vleminckx – booth #1358
Martin & Vleminckx (MV Rides), a leader in designing, manufacturing, fabricating, and installing thrilling attractions, will present its world-class portfolio at IAAPA Expo Asia 2025. This features everything from award-winning wooden roller coasters to one-of-a-kind thrill rides.
Attendees can discover products such as the Unicoaster and Unicoaster 2.0, an interactive roller coaster that features patented rotating seats along the track. Also on display will be the SkySpire. This is an imposing and architecturally impressive structure that offers visitors 360-degree panoramic views from climate-controlled gondolas as they ascend to the summit.
Other popular rides include the high-intensity G-Storm and the SkyBlazer.
The company also participated in CAE Beijing 2025, a leading amusement park trade show in mainland China, earlier this year.
Attendees can book meetings ahead of time by email.
PGAV – booth #2307
PGAV, a global leader in the planning and design of unique destinations, will be on hand to answer questions and share details about its award-winning projects and destinations around the world.
This includes SeaWorld Yas Island, Georgia Aquarium, Chimelong Ocean Kingdom, Saint Louis Zoo, Smithsonian National Air and Space Museum, Space Shuttle Atlantis, Ferrari Land, Sesame Place and Hotel Gold River. Market sectors featured include zoos and aquariums, themed entertainment, museums, science and culture, hospitality and resorts, and brand destinations.
Visitors can meet Hui Chen, director of Asian Projects; Emily Howard, principal; Jinyang Liu, project architect; and Ned Diestelkamp, vice president, and can book meetings via email or WeChat: SK6322.
ProSlide – booth #1201
ProSlide Technology Inc., an industry leader in water ride manufacturing and design, will highlight innovations that elevate the APAC water park landscape.
From the world’s first family HIVE 35 helix ride to high-capacity, high-speed HydroMAGNETIC MAMMOTH LIM water coaster, the firm has debuted several new rides at Chimelong, the world’s most attended water park.
The team will also showcase culturally immersive attractions, such as Vietnam’s RideHOUSE 600 Pro. This features a folklore-inspired IP design as well as the record-breaking PowerRIVER family ride.
Attendees can book a meeting with Steve Avery, VP of business development for APAC or Jacky (Chaolei) Gu, business development manager for China.
RWS Global – booth #2634
RWS Global, a leading producer of live experiences, will be joined by Max-Matching Entertainments to exhibit together for the first time since announcing their strategic partnership at IAAPA Expo in November. This marked a pivotal step in RWS Global’s expansion into Asia, including the launch of its regional headquarters in Shanghai.
RWS Global is showcasing its expanded capabilities in the Asia market. It offers end-to-end services, from master planning and design to execution and operations, for cruise lines, theme parks, theatres, and sporting events.
The joint booth will feature nearly 15 representatives from both companies. This includes Keith James, chairman of destination design and Sam Xu, director of business and client strategy for Asia, as well as Owen Zhao, president of Max-Matching Entertainments and Veronica Hart, chief growth officer.
Max-Matching and RWS Global continue ongoing IP projects in China. This includes Top Park, the largest international IP-themed FEC cluster in Asia, which will house the world premiere of Peppa Pig Ice World, as well as the first Crayola experience outside of the United States and themed experiences of brands by key IP holders, Hasbro, Mattel and WildBrain.
Max-Matching Entertainments will also make new announcements during IAAPA Asia with a press release planned for Thursday 3 July.
To schedule a meeting at the show, attendees can get in touch via email.
Severn Lamb – booth #1820
Severn Lamb, a leader in the manufacture and supply of leisure, resort and amusement transport, will showcase its latest products. This includes park trains, trolleys, road trams, and road trains. All are available with the latest electric powertrains, offering low-speed, high-capacity, and sustainable mobility.
Patrick Lamb, managing director, will be at the booth. Meetings can be booked by email.
Last year, Severn Lamb shared details of its partnership with the Sabino Canyon Recreation Area in Arizona, US. Here, the firm helped to upgrade the visitor transportation system from diesel-powered vehicles to cutting-edge, fully electric shuttles.
Simtec Systems – booth #1217
Simtec Systems, a leader in motion simulation, will present the future of ride technology, the HEXaPOT Dark Ride. This revolutionises the ride experience with its innovative 6DOF motion system, combining infinite yaw and a dynamic propulsion system for unmatched precision and thrill.
The cutting-edge electro-hydrostatically actuated system not only moves the ride vehicle with incredible accuracy and fluidity, but it also integrates an energy recovery system that saves over 50% of energy compared to traditional systems.
Unlike traditional ride systems, the HEXaPOT is engineered to handle larger payloads (up to 30 passengers per vehicle) and delivers highly dynamic and precise motion. Developed to overcome the limitations of existing robotic arm systems, this next-generation ride system sets a new standard in high performance, safety, and sustainability for E-ticket attractions.
The team will also highlight the HEXaFLITEmini Flying Theatre, which delivers a flying experience with 6-DOF power and multisensory impact on a compact footprint.
Visitors can meet Andreas Stickel, CEO; Sinan Shangguan, manager of sales and projects at Simtec Asia; Alexander Bresinsky, director of business development; and Eckart Schulz, consultant. Meetings can be arranged by email.
Simworx – booth #1558
Simworx, the dynamic media attractions specialist, has a well-established presence in the Asian market and looks forward to attending IAAPA Expo Asia 2025 to discuss its attractions in the region, while also paving the way for new and exciting projects.
The company recently opened a new ride in the Netherlands, located at the Port of Rotterdam, called the Helios Experience. This 4D cinema is highly immersive and pushes the boundaries of the medium. It will also shortly be opening a new attraction in the iconic US town of Pigeon Forge, as well as the new Pegasus flying theatre, which is set to open in Istanbul this summer.
Among the highlights on display will be the stadium attraction concept, developed in collaboration with C360 International, which introduces a moving pod system offering fans an entirely new way to engage with live sports and events.
Another key innovation is the AGV Dark Ride. This trackless ride system allows for highly customisable layouts, industry-leading acceleration, 3DOF motion and integrated onboard media, perfect for thrilling immersive, narrative-led experiences.
In attendance will be Simworx business development director Jared Moody alongside sales representative for China, Vinnie 叶盛 (Sheng Ye). Visitors can book a meeting by email.
Sub Sea Systems – booth #1653
Sub Sea Systems, Inc. (SSS), a company specialising in immersive, memorable and hands-on encounters that educate through entertainment, is also exhibiting at IAAPA Expo Asia 2025. The team will present the SeaTREK helmet diving experience and the Aquaticar underwater adventure ride. Attendees can also discover VR snorkelling, SolarCat solar-electric catamarans, and more.
The company will also showcase its latest innovation, Kaimana. This new underwater experience seamlessly combines interactive gameplay with the thrill of exploration. Guests will wear SEA TREK helmets while navigating various attractions, competing playfully with high-velocity bubble blasters beneath the surface.
The team at the booth will include Jim Mayfield, president and CEO; Hannah de Bie, VP of marketing and communications; and Jim Styers, manufacturer’s representative for SE Asia and China. Attendees can book meetings here.
Sunkid – booth #1447
Sunkid, a leading provider of attractions for the whole family, invites visitors to experience its entire product portfolio, including family rides, water park conveyors, Mountain Coaster 2.0, Wood’n’Fun playgrounds, trains for roller coasters, and more.
Last year, the company delivered four customised conveyor systems to Sam Son Water Park, Vietnam’s newest water park, from its development and production site in Bad Goisern, Austria. The conveyors were installed by the customer and put into operation by Sunkid.
The firm also helped white-water athletes and emerging talents prepare for the 2024 Paris Olympics. The firm equipped the training facility in Cesson-Sévigné, France, with a new water conveyor belt. This technology was also utilised in 2021 for the Wild Water Stadium at the Olympics in Tokyo.
Josie Wang, sales representative China; Johannes Wiedorfer, head of marketing; and Laura Vidmar, HR, will be at the booth.
Vekoma – booth #1616
Vekoma Rides, the Dutch roller coaster specialist, has several recent projects that have opened in the Asia-Pacific region.
In Australia, the new Wizard of Oz precinct at Warner Bros. Movie World features the Suspended Family Coaster ‘Flight of the Wicked Witch’ & Family Boomerang Racer ‘Kansas Twister’, and Dreamworld offers the world’s first Switchback Coaster, ‘Jungle Rush’. Both parks raised the bar by creating immersive new precincts that feature Vekoma’s family-thrill coasters.
The next Switchback Coaster is already under construction and planned for opening later this season at Vinpearl in Vietnam.
On a global scale, many projects will open in 2025 and beyond, including North America’s first Tilt Coaster, ‘Siren’s Curse’, which opens on 28 June at Cedar Point.
This record-breaking Tilt Coaster combines Vekoma’s innovative seesaw track element (at 160ft up in the air) with several ride elements, featuring 13 weightless airtime moments, two 360-degree, zero gravity barrel rolls and a high-speed “triple-down” element with twisted and overbanked track, all through more than 2,966ft of track.
At the booth will be Wil Snijders, Jason Pan, and Alex Ong. Attendees can also arrange meetings by email.
ZIERER – booth #1221
ZIERER, a leading manufacturer of family-friendly amusement rides, will showcase its entire portfolio during IAAPA Expo Asia 2025. Additionally, the company will hold a press conference highlighting the new family ride, Drifter, and the first sale of this ride in Asia, for Tobu Zoo in Japan.
The Drifter for Tobu Zoo will be the second unit worldwide. The first unit opened to the public this May at Särkänniemi in Finland. In total, ZIERER has already sold four units: Särkänniemi, Tobu Zoo, one to the United Kingdom, and one to the Netherlands.
ZIERER also recently replaced the ageing Medium Tivoli Coaster at Tobu Zoo in Japan with an identical replica.
Attendees can meet Martin Weichselgartner, managing director, and area sales managers Jeroen Nijpels, Mika Nur Faezah, and Michael Hahn. Appointments can be booked via email.
