Legoland Korea Resort plans to invest approximately 100 billion won ($76 million) in new rides, entertainment and hotels over the next five years.
At a press conference in Seoul, Lee Soon-kyu, the divisional director of Legoland Korea, said (via Yonhap News Agency): “One of the many features of a theme park is offering new experiences to visitors through continued investments.
“We can’t gauge the exact amount due to inflation, we expect the investment to be around a third or a fourth of the 300 billion won used in the construction of Legoland, over the next five years.”
Operated by Merlin Entertainments, Legoland Korea opened in May last year in Chuncheon. The resort is home the Legoland park with 40 rides and attractions across seven lands, and the 154-room Legoland Hotel.
“Legoland Korea and Merlin Entertainments is financially sound. We’ve been maintaining very good relationships with Gangwon province and the city of Chuncheon,” he added.
Legoland Korea Resort, the world’s 10th Legoland attraction, is the first Legoland resort to be built on an island. With room to expand, it could become one of the largest Legoland destinations.
“We have aspirations to grow,” Ray Dubois, Merlin’s director of projects for Asia, told blooloop.
“Legoland California – which is our most highly-attended park – took 20 years to get to where it’s at today.”
Legoland Korea to expand
“In the old days, we would add a new ride, now we are adding in clusters,” he said. “Ninjago World is a good example, where you add two, three or four attractions together. All of a sudden you get quite significant bumps in attendance.”
Meanwhile, Merlin reportedly plans to break ground on the new Legoland park in the Fangshan district of Beijing this year.
Merlin is already developing three Legoland attractions in China – Legoland Shanghai Resort, Legoland Sichuan Resort, and the world’s largest Legoland resort in Shenzhen.
Images: Merlin
