Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will unveil updates to its hardware and software solutions this week at the Amusement Expo International in Las Vegas, Nevada.
Like Embed’s acclaimed Mobile Wallet virtual game card, which has remained the sole Apple and Google-certified FEC solution since its debut in 2019, this is another illustration of how one product can transform an industry and shape the future.
“Guests, experiences, staff, operations, bookings, payments, sales, reports—the integration of these tech components is critical to the success of an FEC,” says Renee Welsh, CEO at Embed.
“The Embed Ecosystem is designed to redefine and elevate the way these interact and integrate with each other, enabling and empowering operators to create the ultimate cashless, cloud-based system that exceeds their business needs for a seamless guest experience.”
A new era of the Embed Ecosystem
Embed begins a breakthrough in integrated cashless payment systems, demonstrating its commitment to innovative product development.
“It’s the new era of the Embed Ecosystem,” says Sara Paz, CMO and chief growth officer.
“We’re setting a new standard in the industry with fresh and meaningful updates to our system, modified for hyper-customisation and deeper integrations. With the rise of the API, the Embed Ecosystem is the paradigm shift that begins the consumer experience revolution, where we enable operators to create experiences they want with greater customisation and flexibility.”
Focused on customer-centric design and functionality, the Embed Ecosystem showcases the company’s pioneering product development, design and leadership in the FEC tech sector.
“This undoubtedly marks a shift in the industry, highlighting the results of strategic relationships with global tech giants,” says Andy Welsh, CTO. “Our partnership with Apple, Google, and Amazon Web Services for our solutions, along with FEC leaders like Dave & Buster’s, Timezone, and Fun Station puts us in a position to disrupt the disparate digital systems plugging into hardware, which is the current industry norm.
“Now, operators can have it all without needing to plug it all. They can connect it all to sync it all—and with today’s consumer demands and global business trends, that’s more like it.”
Imagine the following: not sending customers back to the sales counter or kiosk to conduct a transaction; imagine an FEC’s retail sales person walking around with Surface Pro tablets that run SALES (with a payment processing mechanism) and the POS is anywhere and everywhere. That tech is already battle-tested outside the FEC industry and will soon be available to members of the Embed Family.
A positive reception
Embed launched a pilot test of the newest innovation updates with select customers, beginning with enhancements to the SALES component of TOOLKIT’s POS system.
Guy Mack, director of technology at Alley Cats Entertainment, says: “I was both excited and honoured to be selected for the test group. I believe it strengthens the positive relationship between our businesses and, as a technology enthusiast, I appreciate being involved in the development of new innovations.
“The impact of the [Embed Ecosystem] really changes our day-to-day operations in interacting with our guests.”
BOOKINGS, the end-to-end online reservation platform for FEC events, is now enhanced with in-venue booking features. Operators can easily incorporate bookings and begin accepting in-venue reservations for various experiences and attractions through the latest integration of BOOKING and KIOSK+.
“This will get guests to enjoy other FEC offerings like arcades or F&B while they wait for their slot instead of queueing at activities like bumper cars, darts, escape rooms, and bowling,” says Michael Lopez, CXO and NASA region general manager.
Aside from this integration, the KIOSK+ update includes a full screen. Operators can showcase experiences and offers on full display in its 27-inch LCD touchscreen. The UI allows Embed customers to brand every touchpoint by taking the customisable API to re-theme their KIOSK+.
In addition, KIOSK+ can now offer multiple game cards purchased with different reload values in a single transaction. Meanwhile, the unified KIOSK+ and SALES POS give operators real-time, cloud-based transactions sync for real-time business visibility.
Your UI, your way
“The aim is to empower FECs to create new ways to connect with customers by creating the experiences they want. The Embed Ecosystem is pioneering the smart cashless payments category. Your UI, your way. This is the smart FEC ecosystem with user-centric design and functionality,” adds Andy Welsh.
“This is another example of The Embed Difference: an ongoing commitment and promise of visionary product development and continuous innovation, focused on performance and design. This innovation solidifies Embed’s dominance in the category,” says Renee Welsh.
Paz adds: “This is truly a testament to the power of Embed’s tech leadership, innovative product development, and a deep understanding of global market dynamics and consumer desires.”
The Embed team will be at booth #641 of the Las Vegas Convention Center, showcasing the company’s dynamic Software as a Service (SaaS) solutions, including the award-winning Mobile Wallet and the STATS business intelligence dashboard powered by Amazon Web Services (AWS).
Attendees can expect free demos of its integrated hardware and software solutions like smartTOUCH+ card readers, KIOSK+, and TOOLKIT suite, as well as a full line of game cards and wearable media. To book a meeting, please click here.
Earlier this month, Embed celebrated the achievements of women in the tech industry for International Women’s Day 2025.
