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IAAPA announces 2022 Brass Ring Award winners

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IAAPA Awards logo

Venues, manufacturers and suppliers from around the globe are being celebrated at Orlando’s Orange County Convention Center

IAAPA, the global association for the attractions industry, has announced its recipients of the 2022 IAAPA Brass Ring Awards.

The prizewinners were announced at IAAPA Expo 2022 in Orlando, Florida, which for the first time since 2019, featured an in-person celebration, with a ceremony show produced by RWS Entertainment Group and featuring projections from batwin + robin.

The annual awards reward excellence in food and beverage, games and retail, human resources, live entertainment, marketing, innovative products, and exhibits at amusement parks, water parks, zoos, aquariums, museums, FECs and suppliers from around the world.

“There’s something special about coming together as an industry and cheering each other on when this year’s finalists were so strong in each category,” said the president of Ripley Entertainment, and IAAPA’s 2023 chairman of the board Jim Pattison. “Celebrating industry-wide innovations and successes is a win for all of us.”

IAAPA Brass Ring Award Winners 2022

The IAAPA Brass Ring Awards are regarded as one of the most prestigious honours in the global attractions industry. The winners this year are as follows:

Top Family Entertainment Center of the World

Winner: Wild Island Coconut Bowl, Sparks, Nevada, US

Live Entertainment Excellence

Most Creative Property-Wide Event, Amusement Parks and Attractions, Including Water Parks, Annual Attendance More Than 1 million: Disneyland Paris

Most Creative Sports/Stunt Show: SeaWorld San Antonio

Most Creative Multimedia Spectacular:  Walt Disney World Resort

Most Creative Halloween Haunt, Show, or Experience: Hong Kong Disneyland

Most Creative Christmas/Holiday Show: Disneyland Paris

Best Theatrical Production, Amusement Parks and Attractions, Including Water Parks,

Best Live Edutainment Performance Act: SeaWorld Orlando

Best Atmosphere/Street Show Performance Act: Universal Studios Japan

Human Resources Excellence

Best Employee Engagement Initiative: Hershey’s Chocolate World

Best Employee Reward and Recognition Program: Doha Quest

Best Innovation in a Training Program:  Universal Beijing Resort

doha quest
Doha Quest

Marketing

Best Digital Marketing Campaign: Fantasy Valley, Fantasy Valley Digital Marketing

Best Integrated Marketing Campaign: California Academy of Sciences, Bugs Exhibit Advertising Campaign

Best Outdoor Advertisement:  Morey’s Piers and Resorts, Summer Jobs @ Morey’s

Best Public Relations Campaign: Ripley’s Believe It or Not!, Ripley’s Assists in Making History with Kim Kardashian at Met Gala

Best Social Media Campaign: Dolphin Discovery, Sharing Dolphin DNA

Best Television or Digital Video Commercial, Annual Attendance More Than 1 Million: Morey’s Piers & Beachfront Water Parks, This is Where We Summer

Best Television or Digital Video Commercial, Annual Attendance 250,000-1 Million: Liseberg, Where joy lives

Best Television or Digital Video Commercial, Annual Attendance Less Than 250,000: Quassy Amusement & Waterpark, Water Coaster opens at Quassy Amusement & Waterpark

liseberg coaster
Liseberg

Games and Merchandise Excellence

Best Apparel Item: Disney Global Product Creation, Guardians of the Galaxy: Cosmic Rewind Cassette Player Shoulder Bag

Best Hard Good Item: Disney Global Product Creation, Halcyon Starcruiser Training Lightsaber Hilt

Best Plush Item: Disney Global Product Creation, Groot Scented Plush

Best Visual Merchandising: Dollywood Parks & Resorts, Dollywood Emporium Remodel

Food & Beverage

Best New Menu Item, Annual Attendance Less Than 1 Million: TELUS Spark Science Centre, The James Webb

Best New Menu Item, Annual Attendance More Than 1 Million: The Ganachery at Disney Springs, Chocolate Mighty Thor’s Hammer

disney world epcot guardians of the galaxy cosmic rewind
Guardians of the Galaxy: Cosmic Rewind, Epcot

Product

Major Ride/Attraction, Product cost of more than US$5 million

Major Ride/Attraction, Product cost of US$2 to US$5 million

Major Ride/Attraction, Product cost of less than US$2 million

Triotech OCT Walkthrough Hive Break Building Exterior
Triotech, Hive Break

Family Ride/Attraction

Water Park Ride/Attraction, Product cost of more than US$2 million

Water Park Ride/Attraction, Product cost of US$2 million or less

Zamperla The Big WaveZ
Zamperla, Big WaveZ

Patron Participation Ride/Attraction

  • 1st Place: Game of 1000 Boxes, Game of 1000 Boxes
  • 2nd Place: Eldorado Climbing, Kinetix Action Towers

Product or Service used by Consumers

Product or Service used by Facilities

  • 1st Place: Amusement Products LLC, VirTech Virtual Technician
  • 2nd Place: Avius, Optimus Artificial Intelligence Powered Agent Assist

Prizes, Plush, and Retail and Food Products

  • 1st Place: NXT Capture, NXT PicturePass
  • 2nd Place: Penny Press Factory LLC, Gem Penny Press

Games and Devices

  • 1st Place: Coastal Amusements, Inc., Break the Plate
  • 2nd Place: UNIS Technology Ltd, Wicked Tuna 4P

Virtual and Augmented Reality

Valo Motion ValoArena rendering external
Valo Motion ValoArena

Exhibitions, Shows/Productions, Theatrical Equipment & Supplies, Displays & Sets

  • 1st Place: Zigong Lantern Group, Ancient Egyptian Illumination & Sphinx Tunnel of Hieroglyphics of Light
  • 2nd Place: LightUpToys.com, LLC, LightUp Disco Display Cart

Services, Equipment, and Supplies

Best New Product Concept Award, Major Ride or Water Park Ride

Best New Product Concept Award, Attraction

  • 1st Place: Wibit Sports GmbH, Wibit Peakz
  • 2nd Place: Polin Group, Cosmos
Extreme Engineering parkour around cgi
Extreme Engineering, Parkour Around

Best New Product, Other Product/Service

  • 1st Place: ZED Digital, ZIG
  • 2nd Place: VITO Fryfilter, VITO VL oil filter system

IMPACT Award Winner: Vantage, Virtual Pass Processing

Best Exhibit Awards

100-399 Square Feet

  • 1st Place: 3DXScenic
  • 2nd Place: Amazing Magnets

400-499 Square Feet

500-899 Square Feet

  • 1st Place: Vlocker North America LLC
  • 2nd Place: Daniels Wood Land, Inc
Themics Philippines - Brass Ring Award winner
Themics Philippines Inc. Booth at IAAPA Expo 2022

900-1,200 Square Feet

  • 1st Place: Wibit Sports GmgH
  • 2nd Place: Sandy Creek Mining Company

1,201 Square Feet and Larger

  • 1st Place: Apple Industries
  • 2nd Place: Coastal Amusements

IMAGE Award Winner: accesso

IAAPA has also been celebrating its own success, with its ongoing event in Orlando featuring over 1,000 exhibitors from across the attractions industry and Expo attendance increasing 26% from 2021’s figures.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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