SEA (Saudi Entertainment and Amusement) Expo, the Middle East’s largest gathering of leisure and entertainment professionals, will hold its seventh edition at the Riyadh Front Exhibition & Conference Center from 20 to 22 May 2025
Saudi Arabia is emerging as a key player in the global entertainment scene as part of its Vision 2030 plans. The event will bring together leaders, investors, and creative thinkers from around the world to discuss and influence the future of the entertainment industry in the region.
Sarkis Kahwajian, associate vice president – entertainment portfolio at dmg events, the organiser of SEA Expo, says:
“The Saudi Entertainment and Amusement (SEA) Expo exemplifies the Kingdom’s commitment to becoming a global leader in the entertainment sector.
“SEA Expo is fueling this shift in the entertainment and amusement sector, providing a sought-after platform for businesses to connect, collaborate, and innovate in line with Saudi Arabia’s Vision 2030, and the wider Middle East’s fast-evolving entertainment landscape.”
See also: Everything you need to know about Saudi Arabia’s giga-projects
Why attend SEA Expo 2025?
SEA Expo 2025 is co-located with Saudi Light & Sound (SLS) Expo. This combination of distinctive industry events will bring in an audience of more than 25,000 attendees, 500 exhibitors, and over 100 thought leaders.
The free-to-attend event features a comprehensive agenda. This features over 75 global thought leaders and industry influencers, who will deliver keynotes, panel discussions, and fireside chats.
The expo will also showcase more than 300 local and global brands. It is expected to welcome over 15,000 entertainment industry professionals, serving as a key platform for international collaborations and significant investments.
Attendees can discover the innovative technologies that are shaping the future of the sector. Exhibits range from VR and AR to immersive gaming and AI-driven entertainment solutions.
In addition, the expo provides opportunities to network with investors and decision-makers. This helps to foster collaboration and unlock opportunities for expansion in the region.
Education sessions
Tuesday 20 May
The SEA Summit kicks off on Tuesday with opening remarks by the chairperson. Then, attendees can watch the opening keynote, Partnership in Practice: Building Saudi’s Next Entertainment Hubs.
This panel will discuss how partnerships are transforming the entertainment sector in the Middle East. The moderator, Neil Dwyer of Six Flags Qiddiya, will be joined by Abdulelah Al Fawzan from Saudi Entertainment Ventures (SEVEN), Fahad Alobailan of Baan Holding Group, and Renee Welsh from Embed.
Dwyer will then moderate From Sand to Screens: Saudi IPs Taking Center Stage Globally. This explores strategies for developing, monetising, and globalising Saudi Arabia’s IP across entertainment platforms. Speakers include Karim Alayat of SEVEN and Abdullah Al Munajem from Woosh.
Travis Kline from the Royal Commission for Al-Ula will lead a fireside chat. This is called Rules & Revelry: Crafting a Thriving Investment Ecosystem in Saudi Entertainment. The session explores how the Middle East can simplify regulations to boost innovation and investor confidence.
Beyond the Game: Scoring Big with Saudi’s Sports, Tourism & Entertainment Synergy will explore how Saudi Arabia’s sports and tourism sectors can drive entertainment innovation, investment, and audience engagement. The speakers are TAIT‘s Amin Rashmani and Soren West.
In Cultural Currents: Weaving Saudi Heritage into Global Entertainment Tapestries, Turab Saleem of Knight Frank Middle East and Wajdi M. Haider from Saudi Cruise will discuss how the Kingdom can leverage its rich heritage to create immersive attractions that captivate global audiences.
The final session is Talenttainment: Crafting Saudi’s Entertainment Workforce of Tomorrow. This will explore developing a sustainable talent pipeline. Dwyer moderates the discussion between Hisham AlAali of Six Flags Qiddiya City, Eihab Abourokbah from the Saudi Entertainment Academy, Milton Dsouza of Sela and Mohammed Al Taifi of Baan Holding Group.
Wednesday 21 May
As day two chairperson, Yael Coifman of Leisure Development Partners will start day two with opening remarks. Ben Thompson of Storyland Studios moderates the opening keynote panel: Family Entertainment Centers: Powering Saudi Arabia’s Leisure Revolution.
The speakers will evaluate the evolving role of FECs in Saudi Arabia’s entertainment landscape, analysing investment potential, operational challenges, and strategies to create engaging, future-proof destinations that cater to families and young audiences.
Then, Saleem of Knight Frank Middle East returns to moderate Bites, Beats & Play: The Rise of Social Entertainment & F&B-Led Experiences. He will be joined by Jan Michael Taylor from Six Flags Qiddiya City to look at the fusion of experiential dining, social gaming, and immersive nightlife.
In Chilling Profits: The Rise of Snow Attractions in the GCC, attendees will learn why ski resorts, snow parks, and hybrid leisure destinations are gaining traction in the region. The speaker is Wim Hubrechtsen of Snow World, UK.
Aquarabia’s Leander De Wit and Danielle Tanton of RWS Global will speak in Retailtainment Reimagined: Unlocking Revenue Beyond the Gates. This session will examine how retailtainment can drive new revenue streams by enhancing the guest experience and capitalising on experiential retail trends.
In the evening, Miral’s Hind Galadari will lead a fireside chat: From Screens to Scenes: Winning Over Gen Z with Physical Experiences. This panel will explore strategies to bridge the gap between digital and physical entertainment to attract Gen Z audiences.
Coifman will lead the final session of the day, Kinnections: Designing Multigenerational Experiences in Leisure Spaces. She will be joined by Matt Dawson of RWS Global.
Thursday 22 May
The day three chairperson will open proceedings on Thursday, followed by a session called Thrillonomics: Balancing Value and Profit in Saudi’s Attractions. In this, attendees will learn about the investment strategies, revenue diversification, and innovative pricing models shaping Saudi Arabia’s entertainment landscape.
Next, The Future of Esports: A Sport or Just Play will look at whether esports should be recognised as a legitimate sport. It will also explore how it fits into Saudi Arabia’s long-term entertainment and tourism vision.
Scott Wellington from Red Sea Global will present Eco-tainment: Weaving Sustainability into Saudi’s Entertainment Adventures. Saudi Arabia plans to restore 40 million hectares of the desert under the Saudi Green Initiative, aiming to boost eco-tourism. This session explores how Saudi Arabia’s entertainment sector is incorporating sustainability practices, transforming eco-friendly experiences into both a visitor draw and a competitive edge in the global tourism market.
In AI on Track: Steering Smart Attractions into the Future, Jamil Malek from Baan Holding Group will explain how the AI and data analytics sector in Saudi Arabia is experiencing significant growth, and how this is transforming entertainment business models.
Later, Beyond Coins and Cards: Revolutionizing Visitor Payments in Saudi Attractions will discuss how Saudi attractions can adopt cashless technologies like mobile wallets and blockchain. It will also look at how this can enhance efficiency and visitor satisfaction.
The final session, The Experience Economy – Unlocking Saudi’s Next Entertainment Wave, will explore the convergence of AI, sustainability, social entertainment, and next-gen retailtainment to define Saudi’s next era of entertainment, before the chairperson’s closing remarks.
Meet the exhibitors at SEA Expo 2025
accesso – booth #3A371
accesso Technology Group PLC, a leading technology provider for attractions worldwide, invites delegates to experience the future of guest engagement at SEA Expo 2025.
With over 1,200 venues across 33 countries, the company’s patented tools increase revenue, streamline operations, and enhance data-driven decisions. Steve Drake and Andrea Bisi from the accesso team will be talking with attendees about how accesso empowers venues. This includes intuitive ticketing, point-of-sale, mobile, food and retail, as well as virtual queuing and experience management technology.
Last month, accesso announced that it has been selected as the guest experience technology provider for Qiddiya. The company will roll out its leading-edge ticketing and visitor management solution, accesso Horizon, across Qiddiya’s varied attractions.
Visitors can book a meeting at the show by email.
Alterface – booth #4A480
Alterface, a leader in interactive technology, develops cutting-edge solutions for theme parks and LBE venues globally. Its approach combines innovation, immersive storytelling, and hands-on interactivity.
At SEA Expo 2025, Alterface is showcasing projects including Action League Popcorn Revenge. Now open at Suzhou Paradise Forest World in China, this world-first attraction combines competitive gameplay with ultra-dynamic multi-axis rotation. Guests form teams and compete in challenges. Meanwhile, the dynamic rotation system keeps the action engaging by shuffling teams between rounds, making each match feel unique.
The team will also present SpongeBob’s Crazy Carnival Ride, which opened in March 2024 at Land of Legends in Turkey. Powered by Alterface’s interactive technology and show control system, riders join the characters on a fast-paced carnival adventure. They can hit targets and uncover hidden secrets while defending the Krabby Patty formula from Plankton’s schemes.
The Enchanted Greenhouse will open soon at Six Flags Qiddiya in Saudi Arabia. This will invite guests to explore a long-abandoned greenhouse filled with mystery and hidden life. Developed in collaboration with Jora Vision and ETF Ride Systems, the attraction goes beyond traditional gameplay to offer a cooperative adventure set in a magical, immersive environment.
Stephane Battaille, CEO; Etienne Ducrot, managing director, APAC; and Tina Zhao, sales manager, will attend. Meetings can be booked via email.
Attractions.io – booth #4C441
Attractions.io, a leading creator of mobile visitor apps, will be at the Experience UK booth during the show.
The company helps guest attractions deliver connected, data-driven experiences that guests love and operators rely on. At SEA Expo, it will showcase how its solutions are helping leading attractions improve satisfaction, streamline operations, and unlock new commercial opportunities.
Highlights include the Attractions.io mobile app platform, a fully branded app that enhances every part of the guest journey. The team will also present the MapLayr SDK, which integrates with operators’ existing mobile apps, enabling seamless wayfinding through indoor and outdoor spaces.
Attendees can also ask about the new Guest Experience Intelligence tool, GX Pulse. GX Pulse automatically maps the whole guest journey, identifies friction points, and recommends actions to improve guest satisfaction and loyalty. It’s not yet publicly launched, but the team will give previews at SEA Expo 2025.
Trusted by global leaders including Six Flags, Merlin Entertainments and San Diego Zoo, Attractions.io is ready to support the Middle East’s growing leisure and entertainment sector. Meetings can be booked in advance with Frank van Dijk, head of sales & Rene Ronk, sales manager.
Last month, Attractions.io introduced in-app Audio Tours. These help zoos and museums engage more visitors, influence behaviour, and drive donations without the hassle of standalone hardware and applications.
Brogent Technologies – booth #3C391
Brogent Technologies Inc., a leading manufacturer of media-based attractions, will unveil its latest innovations at SEA Expo 2025. This year marks a significant milestone as it prepares to launch multiple new attractions worldwide.
These include a motion ride based on a renowned intellectual property. It also presents a state-of-the-art flying theatre, developed in partnership with Takwenat. This will bring the first and largest flying theatre to Saudi Arabia and deliver cutting-edge entertainment experiences to the Middle East.
Additionally, five advanced flying theatres will open in Canada, Mexico, Japan, China, and Hong Kong, further expanding Brogent’s international footprint.
One of the most anticipated highlights is the global debut of Godzilla The Ride. This is an immersive new flying theatre experience developed in partnership with Toho Co., Ltd. It will launch globally at Brogent’s i-Ride flying theatre venues, including premier theme parks and entertainment destinations, in summer 2025.
By adding Godzilla The Ride to its expanding intellectual property portfolio, Brogent not only reinforces its leadership in immersive attractions but also offers theme park and flying theatre operators a unique opportunity to elevate their entertainment offerings and create lasting value for its collaborative partner.
Joseph Chao, sales and marketing vice senior director, and Brian Ong, senior sales specialist, will attend.
CONDUCTR – booth #4D490
CONDUCTR, the UK-based creative innovation studio powered by technology, has been a consultant on multiple projects in the Middle East region. It has several developments under NDA in the pipeline over the next few years.
Most recently, the company debuted Glow Court, the world’s first outdoor interactive LED sports court. Designed for Norwegian Cruise Lines in a collaboration with the NCL Innovation Team, the court is situated on the top deck of the newly launched Norwegian Aqua vessel.
Glow Court turns previously underutilised deck space into a transformative, multi-use guest experience powered by digital overlays and real-time media content, allowing passengers to transition seamlessly from playing sports to interactive games and immersing themselves in experiential environments at the touch of a button.
CONDUCTR’s Game Volt-powered Supercharged Shuffleboard has also just made its Middle Eastern debut, with over 100 installations worldwide. It forms part of the wider entertainment offering in HUSHH. This is Dubai’s premier social entertainment hub, where gaming, nightlife, and luxury come together in the heart of Downtown Dubai.
The team at the booth will include Peter Cliff, CEO and founder; Matt Daly, partnerships manager; Penelope Banton, marketing manager; and Dan Wright, marketing executive. Attendees can arrange meetings via email.
Dartsee – booth #3A390
Dartsee, a leader in interactive social gaming, is expanding its footprint in the Middle East with installations in high-profile venues. Recent projects include launching state-of-the-art steel-tip dartboard systems in entertainment spaces across the UAE and Saudi Arabia. These are designed to elevate guest experiences through immersive, camera-powered gameplay.
These rollouts reflect the firm’s commitment to redefining nightlife and leisure spaces with customisable, data-driven entertainment solutions. They are tailored to the region’s fast-growing demand for experiential activities.
Zoltán Borsos, co-CEO; László Vass, CEO; Mirella Vazorka, sales rep; and Csilla Sárosi, sales rep, will attend SEA Expo 2025. Meetings can be arranged by email.
Environmental Street Furniture – booth #4D449
Environmental Street Furniture (ESF), a supplier of exterior street furniture products, has announced that its CEO, Alan Lowry, will attend this year’s event.
ESF will showcase its latest products and connect with collaborators and sector leaders at the event to continue building on its success as a global provider of themed and functional outdoor furniture.
The company aims to enhance visitor experiences through themed outdoor furniture that is expertly designed to combine creativity and function. It is internationally recognised for its innovative design solutions, integrating technology and modern materials. Its presence at the show reflects its commitment to delivering innovative, high-quality solutions for the attractions sector.
ESF will also launch its new website, ThemeBenches.com, later in May. Dedicated to ESF’s acclaimed themed bench collections, it provides a fresh aesthetic and improved user experience.
Last year, ESF attended IAAPA Expo Europe in Amsterdam. Attendees could meet with key team members, including Lowry, and explore design inspiration and partnerships.
Embed – booth #3B331
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will also attend.
The company launched the Embed Ecosystem, its collective of integrated cashless payment solutions, at Amusement Expo International 2025 in Las Vegas. It will present new updates to its product line-up for hyper-customisation and deeper integrations at SEA Expo 2025, as well as other key industry events throughout the year.
“Guests, experiences, staff, operations, bookings, payments, sales, reports—the integration of these tech components is critical to the success of an FEC,” says Renee Welsh, CEO.
“The Embed Ecosystem is designed to redefine and elevate the way these interact and integrate with each other, enabling and empowering operators to create the ultimate cashless, cloud-based system that exceeds their business needs for a seamless guest experience.”
Attendees can book a meeting here.
ETF Ride Systems – booth #4B419
ETF Ride Systems, a leading ride designer and manufacturer, offers a broad range of ride concepts. Trackless or track-bound rides, such as a ride in the water, on the ground, elevated or suspended, all the firm’s ride concepts have the flexibility to integrate specific customer requirements. It also offers high-quality decorations to merge discreetly into the park’s backdrop or to represent a specific theme.
Visitors to the booth can discover ETF’s latest developments. This includes the ETF Dynamic Mover, a new high-end vehicle for the trackless range.
The Dynamic Mover is faster, has greater acceleration and deceleration, and omnidirectional driving capabilities. It also has increased passenger cabin rotations and the ability to navigate inclines. It operates with an advanced optical navigation system, offering a flexible track layout that is only limited by the imagination. This is ETF’s new navigation technology next to its embedded and trusted guide wires.
In addition, attendees can explore ETF’s well-established and trusted concepts, and projects in progress, like The Enchanted Greenhouse in Six Flags Qiddiya City.
Meetings can be booked via email with Rob Reijnen, director of sales for the Middle East and Peter Kerstjens, CEO/COO.
Fantawild – booth #4D408
The team at the event from Fantawild Holdings Inc., a leading one-stop solution provider in the theme park industry, will be Daisy Shang, executive president; Allen Luo, deputy general manager; Anna Kuang, international marketing manager; and Nicole Shu, project manager.
Last year, Fantawild opened four new theme parks and three water parks in China, and the company is continuously working on new theme parks and new attractions to provide visitors with a fresh and happy experience. The team will bring a new product, VR Space, to SEA Expo 2025. Attendees can try it for themselves at the booth.
Last year, Fantawild launched the first Boonie Bears-themed shopping mall. The attraction opened in Shenzhen, China, on 26 September.
Meetings can be booked via email.
FORREC – booth #4C490
FORREC, a leading entertainment design specialist, creates compelling guest experiences rooted in imagination and immersive storytelling for location-based entertainment, including theme parks, visitor attractions, water parks, branded experiences, mixed-use + entertainment, and resorts.
The FORREC team worked on the Rixos Hotel and Water Park in Saudi Arabia. The water park at Rixos Hotel features attractions inspired by the legend of Emerald Cove. With the Wave Breaker Lagoon, Emerald Adventure River, Snorkel Pool, Emerald River Mine raft slide, and many more thematic attractions, the Rixos Water Park takes visitors on an adventure through the legend of Emerald Cove and its guardians.
Find out more by asking the team about the story behind the Gyeongju Coaster Wheel. It takes guests on a journey through time. The wheel and the queue experience is divided into two distinct sides, each representing a different aspect of the guest journey. Visitors can choose to be a Timekeeper within the golden gears that set the clock and have a more traditional journey around the wheel, or a Time Traveler in a moving gondola car around the wheel.
Attendees can book meetings with Linda Hung, vice president of business development; Thomas Gould, senior director; and Karim Sijlamassi, director, by email.
Greenspan Projects – booth #3A369
Greenspan Projects Ltd., a creative design and build specialist, will showcase its bespoke construction and theming projects for zoos, theme parks, farm parks and other visitor attractions. Completed projects include animal exhibits, adventure courses, competitive socialising, mini golf courses, indoor and outdoor adventure play areas and bespoke internal theming.
The company is also officially the sole distributor of Puttify. This is an innovative new golf game that promises fun for players of all skill levels with its unique blend of intelligent, cutting-edge technology and specially designed golf courses.
Andriani Vladimirou, head of business development, and Adam Kiddell, project consultant and aerial specialist, will attend.
Intamin – booth #4C439
Intamin, a creator of record-breaking amusement rides, has made a significant impact in the Middle East’s growing theme park industry. The company has supplied a range of high-thrill and family-friendly attractions to prominent destinations such as Ferrari World Abu Dhabi, SeaWorld Abu Dhabi, Warner Bros. World Abu Dhabi and many more.
Touted to become the world’s tallest, fastest, and longest coaster, Falcons Flight will be a signature ride at Six Flags Qiddiya. Known for its cutting-edge technology and engineering precision, Intamin continues to support the Middle East’s vision of becoming a premier destination for tourism and leisure through its diverse portfolio of rides.
Earlier this year, the company celebrated the opening of Georgia Gold Rusher at Six Flags Over Georgia. This is the world’s first Intamin Ultra Surf.
Attendees can book meetings via email.
Katapult – booth #4C441
Katapult, the international guest experience design agency, will present its recent work across Europe and the Middle East at theme parks, family entertainment centres and heritage attractions.
Earlier this year, Katapult revealed research findings that a quarter of theme park guests would consider living permanently in a theme park or resort. The study was part of the Katapult Leisure and Attractions Trends Report 2030. This examined the impact of visitor behaviour on the industry over the next five years.
Delegates can book meetings with Dawn Foote, co-founder and CEO, and Alex Tyrrell, project producer.
Kraftwerk Living Technologies – booth #4D469
Kraftwerk Living Technologies (KLT), a leading-edge AV systems integrator, will be unveiling a range of newly developed products and innovations that push the boundaries of immersive technology.
Visitors to the booth can discover how the company’s latest high-end LED solutions, including domes and creative LED systems, motion technologies, hybrid attractions and more, can elevate your projects and bring your creative vision to life.
Whether attractions professionals are looking for next-generation attractions, immersive exhibitions, or dynamic brand spaces, KLT is a partner that can deliver results. To book a meeting with the KLT team on-site and explore exciting collaboration opportunities, attendees can send an email.
Earlier this year, KLT enjoyed success at the Inavation Awards 2025. The Chimelong Bermuda Storm Theater received honours in the Arts & Experience category, celebrated for advancing technical limits, setting world records, crafting memorable experiences, and revolutionising storytelling.
ProSlide – booth #4C459
ProSlide Technology Inc., an industry leader in water ride manufacturing and design, is exhibiting at SEA Expo 2025 as it brings a new wave of water park innovation across the Middle East.
A cornerstone of this growth is the company’s partnership with Radamis Sharm El Sheikh, a premier resort undergoing a transformative expansion with a state-of-the-art water park designed and delivered by ProSlide. Opening summer 2025, the park will feature the region’s first HIVE 20 immersive high-speed helix ride, as well as the award-winning RocketBLAST water coaster. Purpose-engineered for the MENA climate and tourism vision.
See also: Innovation powers next-gen water coasters at ProSlide
Rick Hunter, president & CEO; Philip Baker, VP of business development – MEA; and Daniel Jackson, principal master planner, will attend. Meetings can be booked here.
RWS Global – booth #4A499
RWS Global, a leading producer of live experiences, continues to expand its footprint in the Middle East, bringing nearly 40 years of global expertise in creating live experiences from theme parks and water parks to branded attractions, retail destinations and sports activations.
The firm is known for its work in sport presentation, destination design, world building and curating world-class entertainment experiences on land and at sea. It has significant experience in the Middle East, having been the successful producer of the Saudi Games 2024, the largest national sporting event ever held in the Kingdom.
The company provided technology-driven fan engagement programmes to the competition across 52 categories. RWS Global’s extensive work in the region has also included the design of Ferrari World Abu Dhabi, experiences for Warner Bros. World and SeaWorld Abu Dhabi and the development of several other world-class entertainment venues.
Attendees can meet Danielle Tanton, director of business and client strategy; Matt Dawson, VP of business and client strategy, destination design; and Dane O’Donnell. They can book meetings by email.
S&S Worldwide – booth #3B391
S&S Worldwide, the largest manufacturer of family rides and roller coasters in the United States, will also have a presence at SEA Expo 2025. Visitors to the booth can meet Trever Dyer, executive director of sales and marketing, and Lars Lenders, sales executive.
Recent projects for the firm in the region include the new Transformers-themed AXIS coasters created for SEVEN’s new indoor entertainment centres in Saudi Arabia. These will offer a thrilling and unrivalled experience, reaching speeds of up to 55 km/h.
The ride reimagines coaster dynamics and features patented 4D rotating vehicle technology and free-rotating seats positioned on the x-axis.
To set up an appointment, attendees can contact the team by email.
Simtec Systems – booth #4D418
Simtec Systems, a leader in motion simulation, will present its latest innovations in immersive entertainment technology. Highlights include the HEXaFLITE Flying Theater and the compact HEXaFLITE mini, both offering breathtaking motion-based experiences.
The team will also showcase its Dark Ride systems, FUNRIDE simulators, and a wide range of dynamic show action equipment, designed to elevate storytelling and thrill audiences worldwide.
See also: Odyssey Malta at Mercury Towers: teamwork delivers immersive ride
Andreas Stickel, CEO; Alexander Bresinsky, director of business development; and Eckart Schulz, consultant, will be at the booth. Meetings can be arranged via email.
Sub Sea Systems – booth #4B490
Sub Sea Systems, Inc. (SSS), a company specialising in immersive, memorable and hands-on encounters that educate through entertainment, will present its range of products, including Aquaticar, SeaTREK, DIVR+, SolarCat, Kaimana, and DIVE BELL. The world’s first installation of Aquaticar will be in this region, at Qiddiya in Saudi Arabia.
Last year, the company won two IAAPA Brass Ring Awards for its Adapted SeaTREK product. This is the world’s first integrated helmet diving device that includes an underwater wheelchair, making underwater adventures accessible.
Team members present include Jim Mayfield, president and CEO; Hannah de Bie, VP of marketing and communications; and Ad van Tuijl, regional director for EMEA & Turkey. Meetings can be booked here.
Triotech – booth #3B301
Triotech, an award-winning creator of media-based attractions, is bringing some of its most ambitious projects to life in the Middle East, reinforcing its presence in this fast-growing market. This includes Into the Deep at Six Flags Qiddiya City, Triotech’s largest-ever interactive dark ride. Into the Deep features real-time gameplay and immersive storytelling.
Additionally, Transformers for SEVEN is set to deliver a high-energy, media-based dark ride experience. Triotech is also working on a new series of multiple dark rides for SEVEN Discovery Centers, designed to bring immersive storytelling to a new generation of visitors in Saudi Arabia.
Ernest Yale, president & CEO; Gabi Salabi, managing director for projects; and Yannick Gemme, managing director for products, will attend. Visitors can book meetings by email.
Vekoma – booth #3C399
Vekoma Rides, the Dutch roller coaster specialist, will share new products in its portfolio at SEA Expo 2025. The most recent openings are the world’s first Switchback Coaster at Dreamworld in Australia. Jungle Rush surprises riders in many ways – train orientation, inclined turntable, forceful ride experience for a family coaster, fantastic layout, and theming. Together, this creates a unique family-thrill coaster experience.
North America’s first Super Boomerang opened at Six Flags Great Adventure. THE FLASH: Vertical Velocity is engineered to give riders the sensation of racing through the air at lightning-fast speeds. The themed train features onboard lighting and audio. In a compact space and with a minimum height requirement of just 48 inches, this multi-launch coaster will provide an accessible, action-packed experience.
For the 2025 season, Vekoma will present different family and thrill coasters worldwide. This includes the Tilt Coasters at Cedar Point and COTA in the USA. Meanwhile, the world’s tallest Tilt Coaster, Iron Rattler, is rising at Six Flags Qiddiya City.
Attendees can meet Jason Pan and can schedule time via email.
Viewpoint Videos – booth #4C441
Viewpoint Videos, a leading supplier of customer experience videos, will be at the Experience UK stand at SEA Expo 2025.
The company supplies souvenir video systems to attractions worldwide. Its wearable cameras capture a unique perspective of guests’ experiences and create great memories of their day. The branded video is available on the guest’s phone and can be sold on the day or online. Souvenir videos drive revenue and raise the profile of the activities when shared online.
Viewpoint Videos works alongside amusement rides, ziplines, alpine coasters, driving experiences and underwater tours, in over 200 locations. This includes Global Village, Lusail Winter Wonderland and Jais Flight.
Attendees can meet Simon Nicholson, commercial manager, and can book time via email.
WhiteWater – booth #4C469
At SEA Expo 2025, WhiteWater, a leading waterpark manufacturer, will showcase an extensive portfolio of water attractions. From design to engineering, manufacturing to installation and maintenance, the company is a one-stop shop for greenfield parks and expansions.
WhiteWater’s product range includes water slides, interactive multi-level aquatic play structures, wave-generating equipment, water rides, FlowRider surf machines, FlowSurf deep flow stationary wave systems, Endless Surf lagoons, and Vantage attractions management software.
The team will also exhibit how different attractions can optimally serve different venues. Clients include indoor and outdoor water parks, theme parks, hotels, resorts, and cruise ships, as well as mixed-use developments. Show visitors will meet members of WhiteWater’s Middle East office, which has been serving the region since 2006.
Projects that have opened in recent years include Meryal Waterpark in Qatar, Jungle Bay Waterpark at The Westin Dubai Mina Seyahi Beach Resort in the UAE, and Marassi Water World in Egypt.
In the coming year, several projects are anticipated to open. This includes an expansion with 18 new rides across 16,900 sqm at Yas Waterworld, a 20,000 sqm water park at Grand Hyatt Dubai, and Aquarabia Qiddiya City, with 22 rides and attractions, including two water-based amusement rides and an Endless Surf lagoon. This will also be the Kingdom’s first inland surf experience.
Visitors to the booth can meet Jamie Charlesworth, managing director, Middle East & India; Mike Rigby, GM & RVP – Middle East & India; and Burcu Ugur, park designer. Meetings can be arranged via email.
ZIERER – booth #3B398
ZIERER, a leading manufacturer of family-friendly amusement rides, will be present for the third time at SEA Show to expand its business activities in Saudi Arabia/Middle East. It has many projects going on in this region.
Recent projects include three rides in Legoland Dubai (Dragon Coaster/Duplo Planes and Jet Skis), SEGA Amusement in Dubai Mall, and Tamdeen Entertainment in Kuwait, which has in former years installed a Family Freefall Tower.
Last month, ZIERER shared details of its project to replace the ageing Medium Tivoli Coaster at Tobu Zoo in Japan with an identical replica.
Visitors to the booth can meet Michael Endrass, sales manager, who can be contacted via email.
To register for the expo or for more information, please click here.
