The Turbo Trackpreshow for Ferrari world Abu Dhabi'snew roller coaster, wascreated by media-based attraction specialistHolovis.
TheLSM driven reverse free-fall roller coasterlaunches guests vertically up out of the centre of the park and through the iconic red roof.Likethe park's Formula Rossa and Flying Aces coasters,Turbo Track was designed and manufactured by Intamin.The story behind the attraction is that guestsare invited to show that they possesswhat it takes to become part ofFerrari’s world class racing team. The attractionis thereforeset in Ferrari’s Abu Dhabi testing facility for new test drivers.It features several ‘exams’ that test guests'reflexes and precision. These culminate in a High Speed Brake Test- the launch coaster- that tests their courage.
Turbo Track Preshow "Unique and Memorable"
Holovis scripted and show produced all aspects of the turbo track preshow.This includes extensive media throughout the facility and a live actor-led show within the attraction. At the center of the preshow is the Testing Room. This is an audience participation experience where an actor, playing the part of the facility’s Assistant Technical Director and the Test Functions Oversight System (or TFOSy), the sarcastic computer which runs the facility, lead guests through a series of interactive tests.
For the Testing Room show Holovis cast, directed and filmed in its new production studio at the Holovis headquarters in the UK as well as on-location in Abu Dhabi.
Amy SteeleisVP of Development at Holovis. She says,“Holovis is unique in that we produce attraction design, AV and show content with our in-house teams. Our engineering, show producing and media teams were able to coordinate the respective designs together.They created a show that keeps the energy levels and excitement high throughout. It alsoadds the unique and memorable element of a live audience participation show within the attraction.”
Holovis also specified and installed all the AV hardware throughout the attraction, including BGM speakers, video monitors and back of house show control.
The company was recentlyranked as the ninth fastest growing SME for international sales in the UK. In January they revealeda design and patent for the world’s first Immersive Elevator MediaCoaster.
