IAAPA Expo Europe 2025 is the largest international trade show and conference for the attractions industry across Europe, the Middle East, and Africa. It takes place in Barcelona, Spain, from 22 to 26 September. The trade show floor will be open from 23 to 25 September.
Attendees at IAAPA Expo Europe 2025 will include operators, suppliers, investors, and developers. The event covers amusement and theme parks, water parks and attractions, family entertainment centres, cultural and tourist attractions, museums and science centres, shopping malls, zoos and aquariums, and more.
This year’s event offers the largest exhibit floor and the most exhibitors in the event’s history. Over 700 exhibitors will gather in Barcelona, and the conference programme will feature more than 60 sessions with 170 speakers. Visitors can expect keynotes, industry talks, panel discussions, and workshops that cover best practices, emerging trends, and future prospects.
Every year, thousands of suppliers and operators in the visitor attractions sector gather to explore the newest innovations and technologies. They have the opportunity to attend educational sessions, discover upcoming products, and network with peers in the leisure industry.
Social events at IAAPA Expo Europe 2025
Throughout the week, there will be opportunities to connect with peers from across the industry, catch up with old friends, and make new ones.
EDUTours
There will also be tours of some of the area’s key attractions. For instance, Monday 22 September sees an EDUTour of PortAventura World, which is already sold out. On Wednesday, 24 September, attendees can join EDUTours of Horrorland, the award-winning Halloween event created and hosted at Illa Fantasia, as well as cultural sites such as the White Rabbit and Casa Batlló.
On Friday 26 September, an EDUTour will leave the mainland for the first time, with a sold-out tour on board the MSC World Europa cruise ship. In addition, there is a chance to visit popular attractions near and around Madrid by joining the IAAPA Post Tour.
Receptions
IAAPA Receptions invite participants to come together and network in an informal session.
On Tuesday 23 September, the Water Park, FEC and Indoor Entertainment, and Food and Beverage Receptions all take place at the Fira Gran Via. The Opening Reception follows in the evening. Held at Tibidabo Amusement Park, delegates can enjoy speciality food and drink. They will also gain free access to the park’s attractions.
The following day, the Science Centre and Museum, Zoo, Aquariums and Natural Attraction, Designer and Creative, Middle East, and Young Professionals Reception will all be held at the Fira Gran Via.
Finally, the Amusement and Theme Park Reception will take place on Thursday 25 September.
Education sessions at IAAPA Expo Europe 2025
Before the conference begins, pre-show sessions include the all-day IAAPA Institute for Attractions Professionals on Saturday 20 September. IAAPA Institutes aim to equip participants with the advanced skills and knowledge they need to excel in the attractions industry.
On Monday 22 September, the Sustainability Day, Safety Day, Water Park Day and Indoor Entertainment Day are all scheduled.
Tuesday 23 September
The conference kicks off officially at 9 am on Tuesday with the Opening Ceremony. This will feature a welcome for attendees. It will also include the premiere of the “What’s New” video highlighting new attractions and innovations from across the region. Following this, at 10 am, the doors to the trade show floor will open.
One of the first sessions not to miss at IAAPA Expo Europe 2025 is What’s Shaping the Industry Now? at 10.30 am. A panel of attractions executives will discuss the latest developments and trends. They will also share their expert insights on what lies ahead for the coming year.
Speakers include Michael Mack of MackOne, Linda Hung from FORREC, Yael Coifman of Leisure Development Partners (LDP), IAAPA’s Jakob Wahl, and Bart Dohmen of TDAC BV.
At 11.45 am, behavioural expert Linda Lindström explores how nudging and behavioural design can bridge the gap between good intentions and real-world action. The session title is Nudge for good: Behavioral science meets sustainability.
This year’s CEO Talk will take place at 1.30 pm, offering an unfiltered conversation with leaders. Leisure Link’s Carolien Nederlof will moderate the panel. It includes Edouard Malnoy of Hadrena, Fiona Eastwood of Merlin Entertainments, PortAventura’s Fernando Aldecoa, and Antonio Zamperla from Zamperla Group.
IP, AI and more
IP is a big trend. In The Evolution of IP in Location-Based Entertainment at 2.45 pm, a panel will discuss how sports IPs are driving fan engagement and brand loyalty in new ways.
Speakers include Annabel Rochfort of Rochforts LBE Consultancy, Sujit Jasani from The Football Association, Hamish Jenkinson of The Department, and Jordi Penas Babot from the FC Barcelona Museum.
How City Parks Drive Repeat Visitation is at 2.45 pm. This session explores how city parks craft emotionally engaging, ever-evolving experiences. Elements like seasonal overlays, layered storytelling, interactive programming, and community-driven events can transform first-time guests into loyal regulars.
The panellists are Liseberg’s Andreas Andersen, Carsten Sylvest Jensen of Tivoli Gardens, Edd Musgrove from Mycotoo, Satu Järvelä from Linnanmäki, and Jakob Fagerström from Parks & Resorts Scandinavia.
Another hot topic, artificial intelligence, is on the agenda at IAAPA Expo Europe 2025. This includes Beyond the Buzz: Practical AI That Works at 4.45 pm. This aims go beyond the hype to explore real-world case studies and hands-on applications of AI. The panellists are Mehran Faradji from Farbie Wunderwald and Lukas Metzger of Europa-Park.
Conservation & sustainability
From Visitor Attractions to Conservation Leaders: The Evolving Role of Zoos and Aquariums at 4.40 pm is presented by Paula Cerdán of the World Association of Zoos and Aquariums (WAZA). This session will explore how progressive zoos and aquariums are aligning with global biodiversity frameworks, contributing to species recovery, and engaging guests in conservation action.
In Repurposing Landmarks into Immersive Experiences at 5 pm, participants can discover how sustainability can extend beyond materials and energy by breathing new life into overlooked spaces. Adam Snowball and Tom Mackintosh from MI Concept + Design Inc. will present.
Surf Parks: Are THEY the new generation of waterparks? takes place at 5.30 pm. This will explore the boom of the surf park industry as well as where it may head in the future. The panellists are Olivia Wyrick from Aquarabia – Qiddiya City, Baptiste Caulongue of Endless Surf, Damon Tudor from Thinking Adrenaline, Andy Coachafer from The Wave, and Wess Long of StarGuard ELITE.
Solution Spotlights
At 11.15 am, Brogent Technologies will present a Solution Spotlight called Lighting Up Emotions: Real Cases of LED-Powered Entertainment.
Stefan Rothaug will explore how stunning visual realism, synchronised motion, and cinematic storytelling come together to create unforgettable moments. Attendees can learn how operators are utilising this technology to foster stronger connections and encourage repeat visits.
Then, at 1 pm, Storyland Studios will present Connected Storytelling: Layering Emotion, with Marie Rayner.
This session will explore both commercial and cause-based projects to show how to build multi-layered emotional bonds, use stories to craft environments that uplift the spirit, develop experiences that create lasting memories, and inspire meaningful action and engagement beyond the visit.
Wednesday 24 September
A highlight on Wednesday morning is The Rise of Farm Parks & Heritage Attractions at 11 am. This will explore the rising influence of farm parks and heritage attractions in the location-based entertainment industry. Speakers include Annabel Rochfort, Tom Rollings from Fishers Farm Park, Ngaio Harding-Hill of Aardman, and James Barlow from Rainbow Productions Ltd.
At 11.30 am, Integrating IP into Attractions: The LEGO and Merlin Entertainments Collaboration will look at how this partnership brings the LEGO brand to life across a variety of attractions worldwide. Attendees will hear from Lisbeth Finnemann Skrumsager of LEGO Brand Parks & Experiences and Paul Moreton from Merlin Entertainments.
Robbie Jones of Katapult and LDP’s Natalia Bakhlina present Gen Z and Alpha – Shifting Expectations and Demands at 12.30 pm. These demographics are the powerful purchasing decision-makers that are reshaping the expectations of our industry. This session will discuss how they will shift design, value and economic performance at themed attractions beyond the year 2030.
Rain or shine: The Impacts of Future Climate Scenarios on European Leisure Parks is at 1.30. In this, Javier Luengo of Parques Reunidos will explore how future climate scenarios and their associated extreme weather events will impact leisure parks across Europe.
At 1.30 pm, Entertainment at Sea brings together industry innovators. The panel will explore how the cruise sector is embracing attraction design, themed storytelling, and guest engagement strategies traditionally associated with theme parks and resorts.
Speakers include Lukas Metzger, Peter Cliff of CONDUCTR, Florian Feimann from MEYER RE, Alex Tavernini of Norwegian Cruise Line, and Matteo Mancini of MSC Cruises.
Tech trends at IAAPA Expo Europe 2025
How Data, Tech & Creativity are Reshaping the Modern Attraction takes place at 3.30 pm. In this session, Bart Dohmen, Rocio Trujillo of Fever Labs, and Tim Everts of 24Indoor will talk about how operators across Europe are adapting to keep experiences relevant, discoverable, and commercially successful in an increasingly competitive market.
Peter O’Dare of Attractions.io will present Tech Trends That Matter: What’s Working & What’s Next for Operators and Guests at 3.40 pm. He will explore the next wave of technology shaping the industry. This includes a shift from closed software to more flexible tooling that turns overwhelming data into clear, actionable insights.
At 4 pm, Oscar Elgarrista of RES RIDES hosts Exchange Session: Exploring STEM opportunities in the Leisure industry. This will examine a wide range of careers in the STEM fields. There will be a special focus on the technical roles that bring the amusement industry to life.
Spreadsheets vs Gut Feeling – Decision-Making Instincts, taking place at 4.30 pm, discusses how not every decision fits into a spreadsheet. Panellists, including Bart Dohmen, Francesco Russello of Etnaland, Artan Lahaj from Hyper, and Philipp Gamper of Swarovski Kristallwelten, will share real stories and candid insights. They will also offer practical takeaways.
At the same time, Off-the-Shelf or Custom-Made? Choosing the Right Digital Tech Path for Your Park will explain the options available when operators upgrade their digital infrastructure. This will cover apps, e-commerce, ticketing, and point-of-sale systems, as well as operational efficiency software and guest experience platforms.
Speakers include David Jungmann of accesso, Owen Jones from CmdCentr, and David Martin of PortAventura World.
Solution Spotlights
At 11.15, TAIT will share a Solution Spotlight called World-building in Event Production: Lessons from TAIT at SXSW London.
This presentation shares how TAIT, the official production partner for SXSW London, brought the festival’s first European edition to life in June 2025. It will cover how TAIT’s production expertise and best practices helped create a sustainable and authentic festival experience. It will also highlight how event production can be another layer of a memorable guest experience.
At 12.25, DOF Robotics will present Solution Spotlight: The Rise of Edutainment: Blending Immersion and Education in the Next Gen of Attractions. Mirsat Satis will speak about what edutainment is, why it is effective, where it is currently thriving, and the role of technology in this field.
He will also outline how DOF Robotics incorporates edutainment into its products and its future vision in this area.
Thursday 25 September
On Thursday morning at IAAPA Expo Europe 2025 at 10.30 am, IAAPA will present Mergers & Market Moves: Insights from IAAPA’s Latest Research into Global Attraction Investment.
Attendees will gain an exclusive summary of IAAPA’s latest research into investment trends across the global attractions industry. The panellists are Paul Vyskovsky from FH Joanneum University of Applied Sciences/WIFI Tyrol, as well as IAAPA’s Kelly Repass, and Régis Marcais of Looping Group.
Then at 11.30, the Iconic Ride session will dive into Valhalla at Pleasure Beach Resort. This legendary water dark ride has captivated visitors with its epic scale, sensory immersion, and dramatic storytelling. Speakers include Andy Hygate and Adam Slevin of Blackpool Pleasure Beach, alongside Intamin’s Sascha Czibulka and Mycotoo’s Edd Musgrove.
Exhibitors at IAAPA Expo Europe 2025
Aardman – booth #2-118
Aardman, the award-winning UK studio, will showcase its portfolio of immersive experiences that bring its iconic brands to life.
The firm reaches its 50th anniversary in 2026. It will start the celebrations by bringing its characters to The Festival of Light showcase event at Longleat in Wiltshire. This launches in November. The theme for 2025 is British Icons, featuring Wallace & Gromit and friends in lantern form for the first time.
Aardman also has an upcoming feature film, Shaun the Sheep: The Beast of Mossy Bottom, set for release in 2026. This new adventure sets the stage for Shaun’s global spotlight in 2027, the lunar Year of the Sheep. The company’s international campaign will be powered by its Shaun the Sheep licensing programmes in China, Japan, and Southeast Asia.
2027 also marks the 20th anniversary of the Shaun the Sheep TV series. There will be a global anniversary campaign as well as a brand-new sculpture design, part of the art trail programme in partnership with Wild in Art.
accesso – booth #1-220
accesso Technology Group PLC, a leading technology provider for attractions worldwide, will also be attending IAAPA Expo Europe 2025. The team will present the latest in its ticketing, e-commerce, queue management, guest experience apps, and food, beverage, and retail solutions, all built to meet the unique needs of theme parks and visitor attractions.
Last month, accesso unveiled accessoPay 3.0, the newest version of its digital payment platform.
Attendees can discover how the firm’s technology can complement their employee teams, strengthen visitor relationships, and deliver a seamless guest experience, all while helping to increase online sales.
The booth team includes Andrea Bisi, VP of international sales, David Jungmann, director of business development for Europe, Juansa Molina, sales director for Southern Europe and UK, Steve Drake, SVP of global initiatives, and Leanne Cryer, sales engineer. Attendees can book meetings here.
As detailed above, Jungmann will also speak during an education session exploring how to choose the right digital tech.
Alterface – booth #1-253
Alterface, a leader in interactive technology, will introduce its new Interactive Concept Design service at IAAPA Expo Europe 2025. This helps operators and designers integrate interactivity from the very start of a project.
The service offers robust creative support, tailoring each concept to the project’s specific needs, audience, and constraints. It provides operators and designers with a clear, early-stage perspective on the attraction, without requiring a full production commitment, offering a smart and low-risk way to explore and shape innovative interactive ideas.
The team will also showcase its popular interactive attractions. This includes Action League Popcorn Revenge, a new interactive rotating attraction that opened earlier this year at Suzhou Paradise Forest World, China.
Attendees can meet Stéphane Battaille, CEO; Laurence Beckers, creative director; François Danhaive, COO; and Giulia Florian, marketing communications manager.
Attractions.io – booth #1-348
Attractions.io, a leading creator of mobile visitor apps, helps leading operators like Six Flags, Merlin Entertainments, and San Diego Zoo unlock the full potential of every visit. At IAAPA Expo Europe 2025, the team will showcase how its mobile app platform connects the guest journey, from ticketing and wayfinding to food ordering and personalised content, increasing on-site spend while reducing operational pressure.
For digital teams developing their own mobile or web apps, the team will be on hand to demo MapLayr. This is a dedicated maps and wayfinding SDK with reliable blue-dot navigation as well as point-to-point routing. Together, these solutions provide operators with the tools to deliver seamless, personalised experiences that enhance satisfaction and foster long-term growth.
Attendees can meet Mark Locker, founder & CEO, alongside Jacob Thompson, director of customer experience; Peter O’Dare, VP of product; and Ellen Kasinopoulou, head of marketing. Meetings can be scheduled here.
As above, O-Dare will also speak during the education session, Tech Trends That Matter: What’s Working & What’s Next for Operators and Guests.
Axess – booth #2-1548
Axess, a leading provider of ticketing and access management solutions for the visitor attractions industry, will feature several products on its booth.
This includes Axess TICKET FRAME 600 with payment simulation, AX500 Smart Gate NG with Axess FLAP 600 Glass for the opening mechanism and Axess SMART SCANNER 600 as the head unit, and Axess SMART POST 600 incl. Face Recognition or ID Reader.
The team will also demonstrate Axess SUITE READER 600, Axess WEBSTORE, and Axess SMART POS, as well as, especially for the show, the Axess JÄGER POST, where visitors can interact and order a shot.
Axess recently shared how its intelligent solutions provide reliable and efficient data management.
Christian Müller, head of business unit attractions; Marlene Taschwer, fair and event manager; Agathe Bouche, commercial, ticketing and access control solutions; Gimenez Iván, key account manager; Diego Sanchez, managing director for Spain; and Antonio Garcia, product manager for eCommerce, will all be in attendance.
Beckhoff Automation – booth #2-1271
Beckhoff Automation, an innovator in PC-based control technology and automation software for the entertainment and leisure industries, will explain how open automation solutions can help bring projects to life. Applications range from attractions for amusement and theme parks to installations for museums and stage technology.
Whether attendees are working on a sub-project, a series product for entertainment tasks, a complex attraction, or even an entire theme park, PC-based control provides tried-and-tested, industry-proven technology that enables them to overcome almost any creative challenge using technology.
With a variety of interfaces and communication standards, users can perfectly illuminate scenery on a fully automatic basis. They can also control LED walls with pixel precision and move video animations in sync with the hovering movers of Beckhoff’s XPlanar drive system using Smode, Riedel, or Pixera.
See also: Creating the ultimate guest experience with PC-based control
Convious – booth #2-1117
Convious, a leading eCommerce platform for the leisure industry, will spotlight two innovations at IAAPA Expo Europe 2025. These are the Convious Kiosk and Memberships. Both solutions set out to meet the growing demand for speed, flexibility, and loyalty in the attractions industry.
Convious Kiosk is a smart, commission-based self-service ticketing machine that enables visitors to purchase tickets, upgrades, bundles, donations, and experiences directly at the venue. Fully integrated with the Convious platform, the kiosks feature an intuitive touchscreen interface. They also offer multiple payment options and instant ticketing.
Convious will also present its newest product: Memberships. This flexible program helps operators unlock recurring revenue, streamline operations, and build lasting guest relationships. Memberships are tailored for today’s visitors, who expect flexibility, convenience, and digital-first solutions.
Earlier this year, Convious partnered with La Ferme aux Crocodiles – Réserve Tropicale in Pierrelatte, France, to create a more flexible and user-friendly online ticketing experience. The attraction has increased conversion rates by over 25%. Plus, it has spread visitors more evenly throughout the day, ensuring a memorable experience for every guest.
Hans Keijmel, head of sales; Loïc Giraut, account executive FR; Laure de Montalie, sales; Can Gerlach, account executive DACH; and Emeline Rabaglia, customer success manager, will be at the booth. Attendees can book meetings here.
Digonex – booth #2-1656
Digonex, an expert in dynamic pricing solutions that provide visitor attractions with customised and automated systems to drive revenue, will also exhibit at IAAPA Expo Europe 2025.
Since its founding in 2000, Digonex has been a leader in the field of dynamic pricing. Its automated and customised solutions have delivered strong results across a variety of markets and business conditions, with clients seeing double-digit percentage growth in revenue.
The algorithms driving each of its clients’ solutions are developed by the company’s team of PhD economists. They are also backed by its team of software developers and data analysts. Each of its clients is paired with a representative of its client success team, providing a human touch.
Digonex solutions are customised to balance revenue growth with other vital objectives. For example, community accessibility and managing attendance to desired levels, as well as long-term customer loyalty. Its pricing solutions supplement rather than replace clients’ experience and market knowledge.
Digonex’s team works closely with clients every step of the way, from solution design to implementation. There is always a real human to talk to, and its economists are continuously refining its pricing solutions.
Clients include Herschend Family Entertainment, Royal Ontario Museum, Calgary Zoo, Toronto Zoo, Vancouver Aquarium, Zoos Victoria, BridgeClimb Sydney and Shedd Aquarium.
Meetings can be booked with Scott Sauls and Chad Wallace from the business development team.
DIVR Labs – booth #1-660
DIVR Labs, a leading designer of virtual worlds and free-roam 4D VR arenas, will showcase its innovative attraction, InstaVR Arena, at IAAPA Expo Europe 2025. This fully unattended, plug-and-play free-roam VR system is designed for entertainment operators seeking scalable, high-ROI immersive experiences without additional staffing costs.
InstaVR Arena opened at Majaland Prague in June 2025. Despite being completely unattended, the attraction has maintained strong daily performance. From June to August, it averaged 46 players each day, with a record of 134 players on a single day.
The InstaVR Arena functions independently, featuring a self-service kiosk, an integrated payment system, automated headset storage, and a selection of short-session multiplayer games developed in-house by DIVR Labs. The company uses PICO XR headsets.
The InstaVR Arena is ideal for venues such as Majaland Prague, as well as other FECs, jump parks, cruise ships, and resorts. It features a 5 by 6 metre (16 by 20 foot) enclosure that can accommodate up to 20 players per hour. Its autonomous operation also helps operators save the equivalent of two full-time staff annually.
DOF Robotics – booth #1-600
DOF Robotics, a leading creator of motion simulators, interactive VR games, and high-tech VR and AR amusement attractions, will unveil new content at IAAPA Expo Europe 2025. Attendees can enjoy an exclusive premiere that the company says will redefine immersive amusement and set new standards in digital attractions.
Visitors to the booth can also explore DOF’s award-winning technologies. The team will hold a press conference on 23 September at 12 pm, as well as a Spotlight Session on 24 September at 12.25, discussing the world of edutainment.
See also: DOF Robotics: innovating for the future of LBE attractions
D-TEX Visual
D-Tex Visual is a designer and manufacturer of the latest in sensor technology, specialising in patented AI detection. Everything is developed in-house, from hardware to AI algorithms, by the core team. So, customising the technology to suit any application is not an issue.
Bolt-iT is the first of a range of detection products by D-Tex Visual for conditional based monitoring (CBM). The sensor can be fitted to existing fixings, joints and infrastructure without the need for disassembly. This then maintains the integrity of the original assembly.
Once installed, the technology is capable of detecting nut or bolt rotation, bend, shear, and stretch, as well as changes in vibration levels or triple-axis pitch and roll of any asset. Therefore, it is ideal for detecting structural movement caused by geological or other natural events.
Three years in the making, the core product Bolt-iT has been adopted by Qiddiya City on the world record-breaking Falcon’s Flight and other global theme park operators.
The advantages of this technology extend beyond anomaly detection. The system enables operators to achieve time and cost savings on inspections while also minimising risks for employees. Bolt-it is designed not to replace the inspections but to assist in decreasing their frequency, thereby conserving staff time and potentially reducing equipment rental costs.
By lowering the frequency of inspections, the company also lessens engineers’ exposure to hazards. The time saved from this reduction allows resources to be redirected to other areas, enhancing overall efficiency.
Attendees can meet CTO Lee Hollinshead.
Embed – booth #2-773
Embed, a leading worldwide supplier of point-of-sale and revenue management systems, will showcase its latest innovations at IAAPA Expo Europe 2025. Visitors will be among the first to experience the European debut of the Embed Ecosystem. They will also witness the launch of eSHOP for UK and European operators and the introduction of the Windcave reader for unattended payments.
The Embed Ecosystem—a collection of integrated hardware and software solutions—will be showcased in Europe, the Middle East, and Africa. This follows its successful launch in the Americas. Attendees will see its delivery of hyper-customisation and deeper integration in cashless payments.
Additionally, Embed will debut eSHOP. This is an online one-stop store designed to enable FEC operators to purchase hardware, cards, parts, and accessories anytime, anywhere—streamlining procurement into three simple steps: Select. Ship. Pay. Initially rolled out in the US, eSHOP is now being expanded with additional product ranges, faster transactions, and 24/7 real-time customer support.
Also debuting in Europe is Embed’s unattended payments solution, powered by Windcave. This reader is designed for unmanned machines, such as vending units, self-service kiosks, claw machines, and photo booths. It offers operators lower processing costs and quicker payouts, as well as predictable rates. This then facilitates a fully cashless experience even for start-ups and smaller operators.
Environmental Street Furniture – booth #2-118
Environmental Street Furniture (ESF), a supplier of exterior street furniture products, will present projects for notable clients. This includes Hong Kong Disneyland and Alton Towers, as well as Warner Bros. Abu Dhabi and IMG Dubai.
The team will also highlight its new website, ThemeBenches.com. Dedicated to ESF’s acclaimed themed bench collections, the site provides a fresh aesthetic and improved user experience.
This summer, ESF revealed its new Environmental, Social, and Governance (ESG) initiative, named ‘ESG by ESF’. This has been developed to help organisations meet their Scope 3 emissions reduction and Net Zero targets. The extensive range of sustainable street furniture offerings includes 100% recycled plastic products, solar-powered solutions, and wind energy technologies.
At the booth will be Alan Lowry, CEO; Katie Mcerlean, marketing executive; and Stephen Reid.
Fever
Fever, a leading global live entertainment discovery platform, will have a full delegation at IAAPA Expo Europe 2025.
The company has several projects currently live across multiple markets. Additionally, some initiatives are launching shortly after IAAPA, including TEM – The Experience Economy Meeting at the end of September.
Recent partnerships include LIV Golf. Fever is also collaborating with Merlin Entertainments to debut the Super Neon attraction at the Mall of America in September. This immersive experience has been developed to inspire creativity and joy, offering a combination of high-concept visuals and practical play within an illuminated, otherworldly environment.
Fever will soon be sharing more major collaborations as well.
Attendees can meet with Rocío Trujillo, regional general manager for Southern Europe; Carolina Hernández, senior business development for Spain; Beatriz Ródenas, senior business development for Spain; Luis Dinis, business development for Portugal and Spain; Charlotte Cremoux, senior business development for France; Joaquim Moura, senior product manager for theme parks; Álvaro Otero, product manager for game centres; and Mariano Otero, SVP of business development.
As above, Trujillo will also be speaking during the conference.
Frontgrid
Frontgrid, an expert in adventure leisure and virtual reality attractions and the creator of ParadropVR, has been working with leading brands in family entertainment, tourism, retail, museums and events worldwide since 2017, creating custom-made attractions and award-winning experiences with installations in 16 countries and counting.
ParadropVR, the flying experience under canopy in VR, pioneered competitive socialising with gamification and a global online league. Frontgrid has created custom content for clients, meaning guests can explore both real and imaginary environments. Unattended or operated options and single or multiplayer experiences are also available.
Frontgrid coined the term location-based flying for the entertainment industry, giving people the chance to explore destinations in a way they never could before. Its latest major attraction opening this year was Niagara Virtual. This offers a world-first, self-steer flying experience over Niagara Falls in VR.
New for 2025 is the Containerised Pod. This is a mobile platform that can be dropped anywhere to open up outdoor locations and events. Single or multiple unit configurations are available.
Frontgrid also recently announced the installation of three ParadropVR Pod units at the newly opened Sparkx Sportainment Park in Ghent.
CEO Matt Wells will be at the show and can be contacted by email.
Greenspan – booth #2-360
Greenspan Projects Ltd., a creative design and build specialist, will be highlighting its Puttify Tech golf with two playable holes on the booth. The team will also present the company’s themed adventure play, aerial courses, high ropes, zip lines, and climbing walls, as well as indoor and outdoor mini golf concepts.
A recent project is Djurs Sommerland’s Camino del Sol, which opened in 2025 within the park’s Mexican-themed land. This is an adventure trail with an immersive jungle theme. It invites guests to explore more than 500 metres of bridges and temple ruins, as well as waterfalls and canyons.
Attendees can meet Andriani Vladimirou, head of business development; Nathaly Riano-Gomez, business development specialist; John Whitehead, mini-golf specialist; Adam Kiddell, aerial specialist; Steven Howes, head of MKT; Rod Morton, CEO; and Lucy Barton, head of design.
Hero Zone – booth #2-954
Hero Zone, a leading creator of immersive VR experiences, will debut its brand-new Terminator Uprising game at IAAPA Expo Europe 2025. Visitors to the booth can experience this release firsthand. They can also explore how Hero Zone continues to push the boundaries of immersive entertainment.
The firm has entered into a multi-year licensing deal with STUDIOCANAL, CANAL+’s in-house studio and Europe’s top film and series studio, for the iconic Terminator 2: Judgment Day IP. This partnership will introduce Terminator: Uprising globally this September, starting with a release in 450 locations across 46 countries. The experience uses PICO VR headsets.
The company also recently completed an asset purchase of the SPREE Interactive free-roam system following SPREE Interactive’s recent administration.
Sebastian Malavasi, CEO, will be at the booth, along with Aziza Jarnija, sales director, Yassine Boughlalah, business developer, and Surjit Sembi, sales representative. Meetings can be booked here.
Holovis – booth #2-190
Holovis, a leading experience designer, will be unveiling its brand new method of building its 360Golf courses. This will make it cheaper and easier for venues to bring this game-changing technology to life.
The 360Golf system features automated stroke counting for a game that removes the need for any manual scoring. Therefore, guests can play without worrying about any pesky maths!
Earlier this year, Holovis announced the opening of its latest offices, development, and innovation centre at Southport’s Eastbank Creative and Digital hub, housed in the recently renovated Enterprise Arcade building. It also recently played a key role in bringing Squid Game: The Experience to life. Here, it integrated cutting-edge technology to create engaging interactivity and gamified rewards.
Attendees can book meetings with the team, including Ben Fry, pre-sales creative lead; James Lodder, head of product; and Jose Gonzalez Jr., technical pre-sales manager.
Huss Park Attractions – booth #1-225
Huss Park Attractions, the German ride manufacturer, will spotlight recent projects at IAAPA Expo Europe 2025.
This includes the opening of the HUSS Top Spin Suspended, Toxicator, at Alton Towers in the UK, in March 2025, as well as the new HUSS Break Dance 5, Kraftverket, at Liseberg, Sweden, which debuted in July 2025.
Other innovative rides are opening soon. For example, the hybrid version of HUSS Condor and HUSS Break Dance at Xi’an Silk Road Paradise in China. The revamped HUSS Condor 2GH provides two ride types for the whole family: classic gondolas for family adventures and suspended gondolas for thrill-seekers.
With a 40-meter tower, detailed design, and illumination, it offers a unique panoramic view and is a park landmark. Along with the custom-themed HUSS Break Dance, the new park features two major flat rides.
Elsewhere, a new Pirate Ship, Pacifica at Rainbow’s End, will open in New Zealand in fall 2025. The beloved HUSS Pirate Ship ride returns with restored structure and upgrades like new theming, guest care for different abilities, as well as a new motion feature. The 13-meter gondola seats 50, making it the park’s largest capacity ride. It swings 75°, reaching 15 meters high, roughly a 4-story building.
Intamin – booth #1-928
Intamin, a creator of record-breaking amusement rides, will also exhibit. The company has celebrated several recent openings, including Georgia Gold Rusher, the first Intamin Ultra Surf, at Six Flags over Georgia. This innovative ride promises a unique experience with exhilarating airtime and powerful launches within a compact footprint.
In June, Gyeongju World in South Korea opened its centrepiece attraction, Time Rider. This meticulously themed Coaster Wheel offers a dual experience catering to both families and thrill seekers.
Openings still to come include Aviktas at Blackpool Pleasure Beach. This is an Intamin Gyro Swing that will be the UK’s tallest of its kind. Intamin also designed the record-breaking Falcon’s Flight at Six Flags Qiddiya City.
Meetings with the team can be arranged via email.
Jora Vision – booth #1-710
Jora Vision, a leading design and production company, heads to IAAPA Expo Europe 2025, having worked on two major dark ride projects in 2025: GRAND PRIX Edventure and Die Schlümpfe Abenteuer. These latest attractions showcase the studio’s ability to blend storytelling, design & build, and technology.
Currently in development is The Enchanted Greenhouse at Six Flags Qiddiya City. This is a new experience set to transport guests into a living world of wonder. Plus, more projects are on the horizon, such as the opening of the new Theme Park Bommelwereld, for which Jora Vision has done the full design.
Jora Vision is ready to inspire visitors looking to elevate their visitor attractions, dark rides, and master planning projects. The team will share how they transform ambitious ideas into successful, story-driven experiences that connect with audiences worldwide. Visitors can book a meeting by sending an email.
The booth team includes Jan Maarten de Raad, CEO; June Ren, managing director for Asia; Robin van der Want, project director; Da Wang, senior design director; Ernst Pels, project manager; Florence Adelbrecht; Floris van Eeden, senior design director; and Nicolaas Scheepers, marketing coordinator.
Katapult – booth #2-118
Katapult, the international guest experience design agency, will present its work on the Pirate Cove theme park resort project at IAAPA Expo Europe 2025.
Pirate Cove is a hypothetical theme park. The masterplan project has been created to highlight the knowledge, skills, and creativity of the Katapult team. The proposed attraction offers playful escapism through visitor-led adventures in an explorable and interactive pirate-themed world. An integrated hotel accompanies the attractions in a destination that encourages fun, creativity, and curiosity.
Attendees at the booth will be able to see the theme park masterplan and also explore Katapult’s process, learnings and industry expertise. This includes the team’s work to develop the story, attractions mix, themed environment, and retail and F&B concepts.
Co-founders Dawn Foote and Phil Higgin will attend, along with Robbie Jones, Katapult’s insights director. As outlined above, Jones will also participate in an educational session exploring the topic of Generation Z and Alpha.
Lagotronics Projects – booth #1-409
Lagotronics Projects, the media-based attractions specialist, will showcase its latest achievements. This includes the award-nominated Ghostly Manor attraction at Paultons Park as well as the Ed & Edda Grand Prix Edventure at Europa-Park.
The firm has also announced its collaboration with BoldMove Nation as the interactivity provider for the updated Smash & Reload dark ride concept.
Visitors can see an exclusive teaser of two dark rides opening on Isla Aventura in Venezuela next year. Additionally, they can examine the company’s interactive devices up close, gaining insight into the design and quality that go into attractions worldwide.
CEO Mark Beumers, sales manager Tom Bouwens, and account manager Michael Thiesen will be in attendance. Meetings can be booked by email.
Leisure Development Partners – booth #2-164
Leisure Development Partners (LDP), a leading economic and strategy consulting firm, will attend IAAPA Expo Europe 2025. Several team members will be speaking during the conference, as detailed above. They will explore topics such as the trends shaping the industry and how expectations and demands from Gen Z & Alpha are influencing design and operations.
The team will also make an announcement at the booth on Wednesday 24 September. This is hosted by senior partner Yael Coifman and partner Natalia Bakhlina.
This summer, LDP announced the launch of The Experience Economist. This is a new report series offering data-driven insights into the global experience economy. The first edition, centred on the vibrant Asia-Pacific region, was published in conjunction with IAAPA Expo Asia 2025 in Shanghai.
The Experience Economist: APAC Edition offers exclusive insights into regional development activities, investment trends, visitor behaviours, and emerging industry trends. Leveraging LDP’s proprietary benchmarks and extensive global consulting expertise, the report examines the sector’s volume, value, and impact during a pivotal period of transformation.
Leisure Expert Group – booth #1-645
Leisure Expert Group, a leading experience design company, will also exhibit at IAAPA Expo Europe 2025.
The company recently celebrated the opening of Ghostly Manor at Paultons Park. This was created in collaboration with Mack Rides, Lagotronics Projects, and Themics Philippines. Leisure Expert Group led the concept and design process from early sketches to final execution. It was responsible for balancing ambitious creative concepts with architectural limitations.
Attendees can meet Marjolein van de Stolpe, CEO; John Ruisch, creative director; Jan Simons, commercial manager; Paul Nelissen, show director; Björn Heerwagen, show design and production director; and Job Bon, director for props.
Meetings can be arranged through the IAAPA Connect+ app.
Martin & Vleminckx – booth #1-943
Martin & Vleminckx (MV Rides), a leader in designing, manufacturing, fabricating, and installing thrilling attractions, will display innovative attractions, each designed to transform the amusement park experience through cutting-edge innovation and excitement.
This includes G-Storm, a dynamic ride that swings guests back and forth on a giant gondola as they travel along a track suspended between two towering structures. Also on display will be Unicoaster 2.0. This interactive roller coaster features patented rotating seats that allow guests to customise their ride experience. Each journey is one-of-a-kind, providing a personalised ride.
Additionally, attendees can discover SkySpire, which takes riders to new heights in climate-controlled gondolas to take in stunning 360-degree views, and Polercoaster, which delivers a high-intensity vertical coaster experience within a compact footprint.
To schedule a meeting with the Martin & Vleminckx team ahead of the show, attendees can get in touch via email.
Maurer Rides – booth #1-1207
Maurer Rides, a leading designer and manufacturer of roller coasters and transport solutions, will present its updated Spike Racer roller coaster system. This is now capable of including rolls and inversions while still giving riders control over speed and acceleration.
The system also features a range of interactive add-ons. This includes checkpoints that reward precise timing, water gates that can be activated by riders, LED tracks that serve as game elements, and racing-style start systems that involve both drivers and co-drivers. Additional features, such as smoke effects, finish flags, and leaderboards, are designed to add a competitive element.
Maurer Rides will also showcase five new ride layouts.
These include Space Odyssey, a dual-track space-themed race with cooperative challenges; Wild West Ride, where riders control mechanical horses through themed landscapes; Flight Mission, a compact indoor design simulating jet pilot training; Jetski Coaster, which combines water effects with coaster elements; and Water Fight, a tower attraction that doubles as an interactive battle arena.
The Spike Racer also integrates multimedia features, including VR and AR applications, automatic 4K ride videos with performance data, and dynamic sound effects. For operators, the system offers personalisation options like different ride modes, demand-based pricing, and app-based tools for booking, analytics, and predictive maintenance.
blooloop recently spoke to the CEO of Maurer Rides about becoming the world’s first B Corp-certified coaster manufacturer.
Mycotoo – booth #2-992
Mycotoo, a leading entertainment strategy and experience design agency, will be exhibiting, and executive creative director for Europe, Edd Musgrove, will speak during several conference sessions as noted above.
Recent projects include Real Madrid World, in partnership with Dubai Holdings, as well as Nickelodeon Land, the newest addition to Mirabilandia in Italy. Here, Mycotoo collaborated with Paramount, Parques Reunidos, and Mirabilandia to design, manage and oversee the schematic development, strategic planning and design execution for a Nickelodeon-inspired theme park land.
Mycotoo was also hired by Max Matching to design, manage and oversee the concept development, strategic planning and design execution for Peppa’s Dream Holiday Park, a Peppa Pig-inspired theme Park in Shanghai.
Additionally, Mycotoo was engaged by Netflix and Fever to bring the world of Stranger Things to life in Stranger Things: The Experience. The company served as a turnkey creative partner, overseeing program development for the ticketed experience, retail, and F&B.
At the booth will be Victor Arca, managing director for Europe; Edd Musgrove; Leisha MacDonald, director of business development for Europe; Sebastià Perelló, director of design for Europe; Cliff Warner, chairman; Seth Cover, CEO; Greg Fortner, COO; and Jessica Herrera, director of business development.
Meetings can be booked via email.
nWave Pictures – booth #1-440
nWave Pictures, a multinational producer and distributor of immersive 3D/4D content, will highlight recent projects. This includes Drone Dash, its new 3D/4D ride film for 2025.
Additionally, attendees will get an exclusive first look at the company’s new 3D/4D attraction film, Meg and the Quest for the Holy Spork. Booth visitors will be among the first to experience this
heartwarming adventure on a 3D LED screen setup.
It’s the return of Meg, the iconic skunk character of the Chickenhare franchise. In the 2022 attraction film Meg and Lost Scepter, the skunk and her two friends set out to find a forgotten relic. Now, Meg and the Quest of the Holy Spork pushes technological boundaries to deliver an immersive experience.
Goedele Gillis, senior VP of sales and distribution; Matthieu Gondinet, COO; Eloïse Ngangura, sales and distribution officer; and Magali Vandenbosch, marketing and distribution, will all be present.
P&P Projects – booth #1-935
P&P Projects, a provider of turnkey design-build services for themed entertainment and leisure experiences, has several design, build and/or turnkey current projects going on. This includes works for Vidanta, Disney Cruise Line, Nigloland, Toverland, and Walibi Belgium. Visitors to the booth can also learn about the company’s in-house specialised animatronics division, ThemedMotion.
For 35+ years, P&P Projects has been designing and realising award-winning experiences for theme parks, water parks, FECs, museums, and zoos worldwide. All core disciplines are delivered under one roof, from concept to design, precision engineering, and tailor-made production.
Ifat Caspi, chief creative officer, will be in attendance. Meetings can be booked here.
project:syntropy
project: syntropy, a creator of technology and display solutions for dome cinemas and immersive attractions, will also be attending IAAPA Expo Europe 2025.
Renowned for its seamless 360° projection environments, the firm has delivered some of the most advanced dome-based experiences in the world, including the Fraunhofer IFF Elbe Dome 2.0 and multiple large-scale cultural and entertainment projects across Asia, the Middle East, and Europe.
A key highlight this year will be Domeverse. This is a groundbreaking multi-sensory attraction concept designed to bring entire destinations and stories to life. Blending interactive gameplay, cutting-edge 360° visuals, and spatial audio, Domeverse allows visitors to explore different worlds and narratives within a single immersive environment.
Recently, project: syntropy collaborated with a team of specialists to deliver Odyssey Malta, the new flying theatre in Malta’s landmark Mercury Tower development.
ProSlide – booth #2-1247
ProSlide Technology Inc., an industry leader in water ride manufacturing and design, will exhibit and is also a sponsor of the IAAPA Water Park Day. During this, ProSlide’s Aaron Wilson will speak during a panel discussion, Children: The Forgotten Demographic of Water Parks, alongside Joan Cama from Water Park Lloret and Olivia Wyrick from Qiddiya.
The company recently delivered Tornado King, a Double TornadoWAVE 60, to Water World Lloret. As Europe’s first of its kind, the ride merges two colossal TornadoWAVE 60 features – the industry’s only patented curved walls – into one seamless, high-performance experience.
Riders twist into a 30-foot, 100% grade drop, accelerating to speeds of up to 50 km/hr as they’re launched into the first curved wall, sweeping across the top in near weightlessness. Without pause, they dive into the second wave, amplifying the sensation with speed, airtime, and high G-force.
The ProSlide team at the show includes Rick Hunter, CEO and chairman; Ray Smegal, chief commercial officer; Jeff Janovich, SVP of global strategic partnerships; Aaron Wilson, VP of business development; Nicolas Creis, business development manager; Yvette Helliwell, director of global sales; Melissa Poirier, VP of creative; Inaki Laucirika, technical account manager; Daniel Jackson, principal master planner; and Eric Cuillerier, chief financial officer.
Meetings can also be booked in advance.
RemarkaBall – booth #1-610
Jora Vision’s RemarkaBall mini golf social entertainment concept will also be demonstrated at IAAPA Expo Europe 2025.
RemarkaBall has proven to be a mini golf game-changer. It reinvents a timeless favourite into a dynamic, social, and highly replayable experience. Building on that success, the team is now unveiling the next innovation at IAAPA, blending elements of shuffleboard, mini golf, and pool.
Shane Lieberman, business developer, and Anthony Nelemans, project advisor, will be at the booth. Attendees can schedule meetings by email.
RCI Adventure Products – booth #2-1296
RCI Adventure Products, a leading adventure attractions company, is providing a two-level Sky Trail ropes course aboard the new MSC World Asia, which is being built in Saint-Nazaire, France.
Elsewhere, through its European distribution partners, Innovative Leisure, it will deliver a massive course expansion at Universe Science Park in Nordbord, Denmark. The project includes a smaller secondary ropes course connected to the existing course by 4 Sky Rail zip rails.
Attendees can meet Ronda Hulst and CK Foo
Rixen Cableway – booth #1-555
Rixen Cableway, a global pioneer in the design and manufacture of cable water ski and wakeboard systems, will be at the Sub Sea Systems booth during IAAPA Expo Europe 2025. Sub Sea Systems is working with Rixen to leverage its expertise in cable parks to develop an entirely new attraction with a Sub Sea twist.
Rixen creates two or five-tower cable parks, where running cable pulls riders around the water body, riding kneeboards, wakeboards, or water skis. The riders can also encounter various obstacles that enable them to perform tricks, such as sliding and jumping. Recently, the company successfully finished the opening of the cable park for the World Games in China, which took place during the second week of August.
Besides being a partner of the IWWF and helping to promote the athletes and the sport itself, Rixen is focused on adding value through its product to communities, cities, real estate projects, and many other developments, where cable parks deliver fun while being one of the most sustainable attractions on the market.
Jakub Kondelka will represent the company and can be contacted by email.
Rovio
Rovio Entertainment Corporation, a Finnish mobile-first gaming company and creator of the Angry Birds brand, invites potential partners to explore new licensing opportunities.
Angry Birds is one of the best-known and versatile entertainment IPs in the world and has 96% global brand awareness. It has a strong presence in the LBE space. Recent highlights include the debut of two new arcade cabinets, Angry Birds Boom!, and Angry Birds Fury Road.
The company has also released a new line of gamified soft play attractions by iPlayco and a series of Angry Birds-themed interactive educational activations at Sea Life attractions across Asia and Europe.
The brand’s ongoing presence at Topgolf further evidences its adaptability, and the Angry Birds-themed golf game has been honoured with two industry awards. Another example is iSwii by Angry Birds, a themed café in New York.
Rovio invites delegates at IAAPA Expo Europe 2025 to connect during the show and explore how Angry Birds can elevate their attractions, venues, and visitor experiences.
RWS Global
RWS Global, a leading producer of live experiences, will also have a presence at IAAPA Expo Europe 2025.
The company partners with IPs and attractions to create immersive experiences to drive higher attendance and increase engagement. Recently, it announced that it worked with its partners in the US and Europe to deliver more than 100 fully managed experiences this summer, offering fresh, new experiences at almost two dozen theme parks and other family attractions around the world.
The new activations encompass a diverse range of venues and formats, featuring large-scale stage shows, behind-the-scenes tours, retail experiences, immersive festivals, character breakfasts, themed decor, and more.
See also: RWS Global COO on the company’s creative & strategic evolution
Danielle Kramer, Matt Dawson and Mark Lofthouse will attend, and meetings can be scheduled here.
Severn Lamb – booth #1-1130
Severn Lamb is a leader in manufacturing and supplying leisure, resort and amusement transport. The company’s offerings range from park trains and trolleys to high-capacity, low-speed, purpose-built road trams and trains. All feature the latest electric powertrains.
Last year, Severn Lamb worked with Sabino Canyon Recreation Area in Arizona, US, part of an environmentally sensitive and protected land managed by the US National Forest Service, to upgrade its visitor transportation system from diesel-powered vehicles to cutting-edge, fully electric shuttles.
Visitors can schedule meetings with Patrick Lamb, managing director, and Jack Tunstall, project sales engineer, by email.
SimEx-Iwerks
SimEx-Iwerks, a pioneer in developing immersive cinematic experiences, has announced that Howard Brodsky, director of license and distribution, is attending the show. He can be contacted by email.
The company is promoting its lineup of attractions, including Immersion Theater, FlyRide, Cabin Simulators, Nature Attractions, and Film Licensing. It also has two new attractions, Vision 360, about which more will be revealed at IAAPA Expo in November, and Immersion Theater Jr.
Recently, SimEx-Iwerks partnered with Ultra-Accessible theme park Morgan’s Wonderland to develop the Ultra-Accessible 4D Magic Cinema, which features a first-of-its-kind wheelchair motion platform.
See also: A new era for SimEx-Iwerks: innovation, identity & the future of attractions
Simworx – booth #1-442
Simworx, the dynamic media attractions specialist, will be showcasing its latest projects and innovations.
The team will be on hand to discuss the company’s recent landmark year, including the opening of multiple new 4D theatres in the Netherlands and Norway, its first time-travelling 4D VR adventure in Pigeon Forge, Tennessee, and the imminent debut of the first-ever Pegasus Flying Theatre in Istanbul.
They’ll also be highlighting the expansion of the custom-designed Truth Traveler VR attraction, which is set to open its second location in Branson, Missouri.
On the booth this year will be Terry Monkton, CEO; Matt Clarkson, creative director; Katie Baker, marketing and creative; and Claire Monkton, sales and marketing coordinator. To arrange a meeting with the team during the expo, attendees can get in touch via email.
S&S Worldwide – booth #1-905
S&S Worldwide (S&S), an industry-leading manufacturer of amusement park rides and roller coasters, will exhibit at IAAPA Expo Europe 2025.
Recent projects in the EMEA region include the Sirocco Tower at Six Flags Qiddiya City. Elsewhere, the firm has celebrated the openings of the world’s tallest Screamin’ Swing, Twizzlers Twisted Gravity, at Hersheypark, and the reopening of the Steel Curtain coaster at Kennywood Park.
Jason Mons, president and CEO; Trever Dyer, executive director of sales and marketing, and Lars Lenders, sales executive, will be at the booth. Attendees can set up appointments by email.
Sub Sea Systems, Inc. – booth #1-555
Sub Sea Systems, Inc. (SSS), a company specialising in immersive, memorable and hands-on aquatic encounters that educate through entertainment, will highlight its Kaimana underwater gaming arena, as well as a new small water park concept that it is working on in collaboration with other industry partners.
Kaimana is a new underwater experience that merges interactive gameplay with the excitement of exploration. Guests will wear SEA TREK helmets while navigating various attractions, competing playfully with high-velocity bubble blasters beneath the surface.
Attendees can meet Jim Mayfield, president and CEO; Kyle Mayfield, VP of production; Hannah de Bie, VP of marketing; and Ad van Tuijl, regional director for EMEA & Turkey. Meetings can be arranged here.
Taylor Made Designs
Taylor Made Designs (TMD), a creator of uniforms and workwear for leading visitor attractions, theme parks, zoos, aquariums, and museums across the United Kingdom and Europe, has announced that Ed Taylor, managing director, will be walking the floor and meeting people one-on-one.
In 2024, TMD provided premium, high-detail uniforms to elevate the guest experience at Legoland Windsor’s new Woodland Village development. Taylor Made Designs has enjoyed a successful partnership with Legoland Windsor for over 20 years.
TMD utilised natural materials, such as khaki and denim, for the hospitality uniforms. Bespoke jackets were sourced in rich forest green. For indoor uniforms, a rich maroon fabric gives guests a cosy campfire feeling. Its in-house embroidery team added more than 1,000 acorns and 1,245 custom-woven badges to the Woodland Village team’s garments.
The company also recently shared insights into how a branded uniform can boost a team’s performance.
Valo Motion – booth #2-683 and #2-983
Valo Motion, a pioneer in combining interactive technology with physical activities, will debut the new ValoArena 4-player at IAAPA Expo Europe 2025. With the launch of the ValoArena 4-player, Valo Motion extends the ValoArena product line with a new standard size, developed for modern venues.
It is now even easier for operators to deploy the acclaimed ValoArena mixed reality experience. This includes popular games like the viral hit Groundfall, a mixed reality version of ‘the floor is lava’, and Party Box, a library of mini games that families can enjoy together. Attendees will be able to try the new ValoArena product as well as the ValoJump and ValoClimb.
Recently, Valo Motion supplied and installed the 100th ValoArena at Andretti Indoor Karting and Games’ venue in Katy, Texas.
VEX Solutions – booth #2-974
VEX Solutions, a turnkey VR attraction supplier, will be present on the trade show floor with a VR booth. This will demo the flagship VEX Adventure, a best-selling Hyper-Reality attraction with a vibrating floor and 4D effects, and the VEX Arena, a free-roam VR Arena. VEX Solutions partners with PICO VR headsets
Viewpoint Videos – booth #1-157
Viewpoint Videos, a leading supplier of customer experience videos, will be at IAAPA Expo Europe 2025.
The company supplies souvenir video systems to attractions worldwide. Its wearable cameras capture a unique perspective of guests’ experiences and create great memories of their day. The branded video is available on the guest’s phone and can be sold on the day or online. Souvenir videos drive revenue and raise the profile of the activities when shared online.
The team is currently working with lots of driving experiences, including Silverstone track days as well as adrenaline rides such as Ejection Seat Slingshot in Prater Wien.
Attendees can arrange to meet Simon Nicholson, Oliver Fox, and Ty Buckland.
Vinita – booth #1 1242
Vintia, a specialist in innovative all-in-one ticketing and booking systems, will present how its smart solutions transform the entire visitor journey, from ticket purchase to access and on-site experiences.
The team will showcase its Recreatex and Enviso back office and webshop platforms, facial recognition, integrated access control with gates and ticket terminals, self-service food and beverage kiosks with kitchen displays, Pay2Access for premium experiences, smart locker systems, and Salto electronic locks.
A recent highlight is Vintia’s collaboration with Bobbejaanland. Here, Vintia implemented an integrated solution that optimises ticketing, access, and visitor services to increase efficiency and enhance guest satisfaction.
See also: Becoming Vintia: the changing face of the global ticketing tech supplier
Valerie Mahieu, team lead for sales BE; Nicolas Pasquet, account manager; Ernst Reijn, business development manager; and Stefan Peeters, business unit manager, will be present.
VR Coaster – booth #1-617
VR Coaster, a worldwide provider of Virtual and Mixed Reality on real ride attractions as well as free roaming VR experiences for theme parks, FECs or exhibitions, celebrates its 10th anniversary. The team will be looking back at a decade of inventions and creations. VR Coaster partners with PICO VR headsets
ZIERER – booth #1-425
ZIERER, a leading manufacturer of family-friendly amusement rides, recently celebrated the grand opening of the first Drifter at Särkänniemi, Finland.
This ride is an interactive carousel, based on the popular Jet Skis attraction. It is all about driving fun, action, and adrenaline, promising a memorable experience for young and old. Once the lever is engaged, the wheels can adjust freely, creating the thrilling drifting effect.
In specially designed rally vehicles, up to 18 people can race together in nine gondolas, bringing their excitement to the track. Passengers can activate drifts with a lever, giving them control over the ride’s dynamics. Action-packed rides and authentic motorsport vibes excite guests of all ages, providing an interactive and enjoyable experience.
ZIERER has signed four contracts for the Drifter since the product launch
The booth team includes Martin Weichselgartner, managing director; Marina Ernst-Weiderer, marketing and sales; Maximilian Biller, marketing and sales; Thomas Röhrl, head of after sales service; Jeroen Nijpels, sales manager for Benelux, the United Kingdom, the Nordic Countries and Poland; Michael Hahn, sales manager for Germany, Austria, Switzerland and China; and Yves Gillissen, sales manager for France.
Attendees can arrange appointments via email.
